ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” And in reporters respecting the role of PR professionals as managers of that relationship. It starts with research.

Media 212

Media Pitching Report Interviews 212

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 96

Ethics Crisis Transportation Airlines 96

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? More than a media database.

Pitching 111

Pitching Twitter Tools Community 111

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Shift Communications

OCTOBER 18, 2022

Helping leaders embody these qualities and establish this type of authority is one of the biggest requests we get from clients. Curating a message that’s unique yet has enough broad-based appeal for media and stakeholders requires an artful blend of data, insights and humanity. We define the ask as thought leadership strategy.

Leadership 78

Leadership Strategy How To Data 78

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. When to “Just Say No” to a Media Request.

Interviews 160

Interviews Media Local Privacy 160

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching How To Media 150

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. No reporter or blogger wants to wade through all the content that’s been mashed together to find “the news.”

Company 98

Company Survey Pitching Report 98

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It was both unique and timely, which made it a successful pitch. Thanks for the time!

Strategy 52

Strategy Real Estate Media Pitching 52

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous.

Training 159

Training Pitching Writing Video 159

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. How did your time as an on-air reporter at CNBC prepare you for the role you have now? Call them tips, or a way of life in the world of media! Should PRos only be pitching individual journalists?

Strategy 52

Strategy Interviews Pitching Energy 52

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful? News & World Report.

Healthcare 52

Healthcare How To Pitching Product Launch 52

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Why is a solid opening essential to having media outlets pick up your press release?

Engineering 128

Engineering Writing Social Media Tools 128

The Hoffman Agency

MARCH 6, 2023

In a nutshell, my favorite part of Hoffman to date is the support, mentorship and camaraderie that I have found from the team. You must stay on top of trends, let go of doubt and pitch innovative ideas — some of my favorite advice I’ve received is to “throw stuff against the wall and see what sticks.”

Internal 36

Internal International Pitching Creativity 36

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? They’ve browsed online, looked at product reviews, been to your website and read comments from your current customers. The media is a target audience. And we had fun. Get very specific.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

There’s no shortage of advice on this question, and much of it is contradictory. Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. Prepare before you pitch. Think like a journalist.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Solo PR Pro

MARCH 30, 2021

Three main drivers are behind my A+ rating for Clubhouse for PR professionals: media insight, networking and business development. Refine pitches and discover media nuggets. I’ve been in a few rooms where conversation around events has even allowed me the opportunity to workshop a pitch in real-time with other PR pros.

Pitching 72

Pitching LinkedIn Report Twitter 72

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Q (submitted by Marilyn): How do you keep a nervous spokesperson from making irrelevant, lame jokes?

Interviews 120

Interviews How To Healthcare Media Training 120

Solo PR Pro

MARCH 2, 2021

In addition to offering practical advice and industry best practices on how PR pros can manage client listings on Wikipedia, Josh also defined what can and cannot be done by an organization or its representatives. Below are some of the key insights from the webinar. Using PR best practices to navigate Wikipedia.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? I’m an expert and so in less than 24 hours I had what I thought was solid insight from a CEO. That reporter never responded. No response. I don’t know.

Media Relations 73

Media Relations Media Content Marketing Corporate 73

Communications Conversations

DECEMBER 5, 2019

She’s a former media member. I have gotten that question from many people since starting my role! These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. You have a new job!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. Yes, you should try to include multimedia if you can because it supports your media relations efforts.

Financial 88

Financial Video Survey Google 88

The Hoffman Agency

AUGUST 25, 2020

The most important thing I have learned is the value of building relationships with the media. It is so easy to send meaningless pitches to reporters in an attempt to have them cover your client. Our CEO, Lou Hoffman, gave me some incredible advice, which is applicable to pitching and to the overall PR industry.

Internal 36

Internal International Pitching Report 36

The Hoffman Agency

NOVEMBER 18, 2022

From wrapping up a social media promotional plan for our client’s inaugural cybersecurity conference, to gaining confidence in my ability to pitch and land a story for a product announcement — I never thought I’d acquire so many new skills in this little time. Your team would rather you communicate than suffer from burnout.

Conference 36

Conference Social Media Resources Digital PR 36

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch.

Media Relations 60

Media Relations Media Pitching Writing 60

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. We also continually report on government regulations including things like hours of service (time limits on daily driving for commercial truck drivers) and continually changing greenhouse gas emissions mandates that impact fleets.

Groups 55

Groups Meeting Transportation Media 55

Solo PR Pro

JULY 16, 2019

In our work as communicators we always want to be strategic in how we use our client’s time to achieve the best results. Seasoned PR pro, Carolyn Adams , Founder at BlueRun PR recounts a time early in her career when she pitched a small outlet. I called the reporter to pitch him, and he told me I was pitching him all wrong!”

Pitching 45

Pitching Resources Interviews Internal 45

Deirdre Breakenridge

DECEMBER 11, 2015

Reinventing yourself is one of the best ways to expand your opportunities and create new momentum. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create.

Creativity 150

Creativity Trends Agency Technology 150

Sword and the Script

SEPTEMBER 3, 2016

Reporters swap beats and publications. Don’t forget your target audience,” writes Owen Walker in an opinion piece for PRWeek titled What corporate PRs can learn from activist investors. He agrees this is basic advice, but also a lesson easily forgotten when things get thick. 3) Pitching? PR is dynamic.

Pitching 62

Pitching Crisis Policies Corporate 62

Sword and the Script

MARCH 31, 2015

What advice would you offer? Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life.

Pitching 60

Pitching Survey Report Interviews 60

MaccaPR

JUNE 8, 2017

Regularly beating KFAN in the time slot each Sunday afternoon, Roshini discusses the latest news and politics from Minnesota and around the nation and globe. In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant? How is being a news reporter different from being a talk show host?

Radio 89

Radio Instagram Pitching Interviews 89