Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Landis PR

OCTOBER 25, 2021

Note: This article originally ran on O’Dwyer’s PR News ‘ website. the 24/7 clock is the new reality. If a journalist can count on you to get them the vital information for a digital piece that posts at 9:00 p.m., If a client or colleague calls at 7:30 p.m. Support the businesses that report your news.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Onward with this month’s PR Tech Sum. click image for higher resolution) 2.

Employee 133

Employee Software Survey Tools 133

Doctor Spin

NOVEMBER 22, 2023

In PR, we always seek the attention of publics. It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. But how does attention work? 1 Schweizer, K., 1 Schweizer, K.,

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Bianchi Biz Blog

DECEMBER 2, 2021

And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. Among them are seven myths or misconceptions we have heard from a few supplier and technology company executives: 1) We don’t need PR, our technology will sell itself. Will your company come to the top of those searches?

Automotive 68

Automotive Technology Engineering Trade Shows 68

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Helpful PR tips from @chicagotribune veterans. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. I love the ‘people’ aspect of my job, too, helping my team reach new heights and accomplish many of the goals they have set for themselves – both personally and professionally.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. 2) Meltwater rolls out new chat channels for 24/7 support.

Trends 60

Trends Media Report Technology 60

Cision

JUNE 29, 2015

The commonality struck me: the antagonists are the PR people ! These remorseless PR bots were bitter, sharing an unsympathetic message with a tone to match. It occurred to me how important likeability is to PR practitioners. What I want to do in this post is to describe 10 ways that you can make yourself more likeable.

Study 120

Study Writing Facebook Groups 120

Sword and the Script

DECEMBER 19, 2017

1) One of the ways I’ve gotten to know you a bit is through Atlanta Tech Blogs site you created and champion; how did that get started and what is the state of its affairs today? Today, we have 20,000+ readers or followers and more than 300 active blogs. You blog, we promote. Why culture?

Marketing 65

Marketing Local Pitching Blogging 65

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Click To Tweet. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Alignment with management; PR refuses to learn 10.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 24, 2018

There are a lot of reasons why, but in some way, shape or form, it probably can be traced to the fact many marketing shops don’t see a distinction between content marketing and producing content. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. Guess which one wins?

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

SEPTEMBER 18, 2018

Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism.

Media Relations 68

Media Relations Media Insurance Insurance 68

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. The truth is.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. And then knows how to leverage this information to persuade you to purchase or act in a certain way.”

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. Media and journalism. April 5 - 7, 2020 | Hartford, CT. On day one, you can attend a deep-dive summit based on your role, and on day two, you can attend a summit based on your industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

NOVEMBER 21, 2017

In an ideal world, the leadership is able to consolidate and align people, process and technology for a more efficient organization. This allows for a lot of autonomy when you can pay for help. You both need to agree on the best way we can work together to move our business forward. PR, marketing, sales and journalism.

Technology 61

Technology Data Interviews Marketing 61

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Photo courtesy of Unsplash. What a year! LCI) , San Francisco, California.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. People I know, admire; often both. People who produce. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. What You'll Get from Reading This Post. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

OCTOBER 24, 2017

This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ). Scripps School of Journalism at Ohio University. Do you need more blog subscribers? Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Communications Conversations

MAY 24, 2018

And, she’s always been one of those people I think would be fun to work with. For now, I thought it would be fun to give Emily the stage today and learn a little more about her, including why she loves the ag industry so much, the value of a PR degree, and how to best balance work and family lives. She’s smart.

Agriculture 60

Agriculture Travel Agency Industry 60

MaccaPR

MAY 12, 2016

In two previous MaccaPR blog posts, you’ve bathed in career advice from such public relations luminaries as Honeywell’s Greg Zimprich, Fast Horse founder Jorg Pierach, Lola Red’s Alexis Walsko [Read Part One] , Explore Minnesota’s Alyssa Ebel and Haberman agency CEO Fred Haberman [Read Part Two]. Learn from Other People’s Mistakes.

Reputation 48

Reputation Newspapers Meeting Blogging 48

Sword and the Script

AUGUST 21, 2018

That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. 1) By the looks of your background, you came up through the PR ranks and wound up as CMO.

Marketing 64

Marketing Data Interviews Agency 64

ZudePR

MAY 31, 2015

You are interested in the psychology of life and what motivates people to take actions. Your blog is just not working and you’re wondering why. One that few people know about. We both own PR companies, with a twist. I would also wager that, like me, he hasn’t always been this way. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

APRIL 17, 2018

This is a key point because the infrastructure we use can make our jobs exponentially easier — or significantly harder. Some are pure-play, others are manipulations of open source, monolithic blog engines. A full-blown category 5 hurricane on others. There are a lot of CMS platforms out there.

Marketing 62

Marketing Technology Data System 62

PR 20/20

FEBRUARY 6, 2020

Christopher Penn ( @cspenn ) is instrumental to the progress of data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. events, workshops, accreditation program, blog) help agencies take their performance to the next level. Marketing Over Coffee. It’s aptly named. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Where the Fishermen Ain't

JUNE 13, 2014

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. In short, I believe that public relations people who engage in ethical practice have a lot to contribute to the great public resource that is Wikipedia. Fortunately, my employer feels the same way. You Have to Actually Be Persuasive.

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Norton's Notes

DECEMBER 21, 2014

With the end of the year quickly approaching I know we are all out wining and dining in the PR industry but come January everyone will be hitting the gym again and what better way to get ready for the new year than learning how to train with weights properly. About the blog. About the blog. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79