Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. It should work hand in hand with other content marketing initiatives. Those ideas can really move the needle. What is thought leadership?

Leadership 126

Leadership Content Marketing Healthcare Google 126

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? Names and bylines on blogs.

Company 98

Company Survey Pitching Report 98

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. What do you guys think? It’s gold-dust.

Tools 136

Tools Publicity SEO Measurement 136

OnePitch

MAY 12, 2022

After earning a computer science degree at MIT, he worked as a hedge fund trader for several years. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. 1.) It’s not as much about what you say as how you say it.

Strategy 52

Strategy Interviews Pitching Energy 52

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. 5-8, 2023, with Media Days in January. So, what do you need to start doing now to ensure next year’s CES is a PR success for your company? Photo courtesy of Pexels.

Company 52

Company Technology Meeting Hotels 52

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Sword and the Script

AUGUST 17, 2019

One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I want clients, prospects, peers and superiors to understand what I’m doing and why. As a result, I’m very transparent in my work. Every now and again, someone will ask me, “Aren’t you giving away your secret sauce?”.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

NOVEMBER 21, 2017

I first met Allison at an Alpharetta Business Networking event (Alpharetta is a high tech hub just north of Atlanta that’s home to more than 600 technology companies ) and had a chance to speak with her about her experiences. The curse of data is that it rarely answers questions… it just helps uncover more.

Technology 61

Technology Data Interviews Marketing 61

Shift Communications

MARCH 22, 2016

Don’t worry, this is not another “Don’t move here” rant from a resident to attendees – instead, it is more to reinforce what you are dealing with when thinking of participating, speaking or attending SXSW. SHIFTxSW part 2: Preparing to attend as a PR Professional . SHIFTxSW part 3: Sights from those battle lines.

Privacy 60

Privacy Hotels Film Data 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Want the Fastest Growth in Business? ).

Survey 174

Survey Marketing B2B Study 174

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms.

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Only 5% said they have less influence.

B2B 114

B2B Marketing Survey Software 114

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. AI can speed up tedious tasks If you hate pulling monthly reports or need a faster way to turn your bullet points and ideas into a polished pitch or press release, AI could be the answer.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

MAY 26, 2020

When asked why, in an open-ended question, many seemed to suggest the state of politics today means the things brands and businesses communicate today are viewed through a political lens – even if there is no intent to be political. Answered: made the job much harder ). Answered: made the job harder ). That is, yes.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014.

Communications 383

Communications Tools Google Resources 383

Cision

APRIL 27, 2017

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

ZudePR

JUNE 6, 2016

Do you struggle to get stuff done? Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Do you want to do something about it? Do deep work – a nd start living a life you're proud of? My new deep work routine. Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. How did you get your start in PR? I studied journalism with a few PR courses sprinkled in between at St.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

JANUARY 15, 2019

Recently, however, the column took aim at public relations agencies — Confessions of a PR person. It’s a good way to confuse both those trying to diligently procure PR services and those aspiring to provide them. I grew up in a PR agency and have worked for firms small, medium and large.

Agency 77

Agency Leadership Corporate Training 77

Communications Conversations

JANUARY 2, 2019

But, the question that’s been debated ad naseum over the last 8-10 years is this: How do you go about building and maintaining and effective “personal brand”? People much smarter than me and more well-trained than me probably have better answers to this question. You get sick. You have kids.

Brand 98

Brand Branding LinkedIn Facebook 98

Cision

MARCH 1, 2016

So how can you make reporters pay attention and respond? You need to adjust your tactics and learn “ The New Rules of Media Pitching.” During the webinar, Michael answered some of the audience’s questions, but he couldn’t get to all of them. How can you ensure you come off as genuine?

Pitching 120

Pitching Twitter Report Analytics 120

Sword and the Script

APRIL 3, 2018

For example, a recent survey found 66% of PR pros say they use media monitoring tools. “Required” keywords and exclusions allow you to fine-tune results. The setup was Google-like, meaning you add a keyword and you start getting results immediately. Of course, some people might want to see the job listings.

Media 63

Media System Tools Google 63

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. There’s no way to answer that without dating myself, but…okay.

Marketing 62

Marketing B2B Print Technology 62

Buzzstream

FEBRUARY 9, 2024

Building links is supposed to take work. Below is a list of white hat link building tactics that won’t get you in trouble. In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

FEBRUARY 21, 2017

A few years ago, I had the opportunity to work with Ted and found him to be a go-getter that wouldn’t settle for the status quo. The company provides lead generation, nurturing and market profiling for B2B organizations – the nitty gritty sales work that frightens many companies. Where do you see businesses going wrong most often?

Marketing 64

Marketing System Data Tools 64

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. More specifically, can we use machines to write blog posts at scale?”. Can we automate content creation using artificial intelligence? Back to Top.

Marketing 53

Marketing Software eBook Technology 53

PR Conversations

JUNE 3, 2016

If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Helen Reynolds: 1. What are your most striking characteristics as a PR practitioner? I think being fairly self-aware makes my work more relevant. Why do you work in PR?

Government 40

Government Social Media Local Corporate 40

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. When you engage or respond, you’re able to do so from a high-level, bird’s-eye view.

Brand 273

Brand Branding Consumer Social Media 273

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. This guide will help you improve your team workflow so that you stay current and create more value for clients in less time. What’s ahead: Map your PR team workflow. The result?

How To 60

How To Software System Employee 60

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. If you knocked a classmate over during recess, the teacher made you apologize.

Web 40

Web Pitching Local Report 40

Sword and the Script

NOVEMBER 14, 2017

Marketing has evolved substantially – as anyone that works in marketing will attest. Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing. 5) Evaluate marketing as a whole, not by campaign.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

MaccaPR

FEBRUARY 25, 2015

Did you think that news-breaking rivals such as Twitter, BuzzFeed, Bring Me The News, MinnPost , Mpls/St. The MaccaPR blog interrogated Thom Kupper, 45, newly-elevated to role of Assistant Managing Editor for Business at the Star Tribune as he steps into the warm shoes of Todd Stone, who has taken off for the Houston Chronicle.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Bad Pitch Blog

MAY 20, 2010

And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) How does a long line of pitches following the same formula get you a good pitch seal of approval? Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90