Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 370

Consumer Publicity Media Analysis 370

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. Visualized Reports.

Report 81

Report Data SEO Analytics 81

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

Brand 370

Brand Branding Media Measurement 370

Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. When I arrived, all the angry reporter calls that used to our support line were re-routed to me. Click To Tweet 2.

Reddit 176

Reddit Software B2B Technology 176

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only.

Print 48

Print Newspapers Interviews Journalism 48

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. According to this report, 70% of people say brand trust is important when making purchasing decisions. Put together a “media” list of websites, blogs, influencers, and news sites that could publish your content. Call us 626 676 6419.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. Visualized Reports.

Report 52

Report Data SEO Analytics 52

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Stern + Associates

JANUARY 29, 2024

This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news. The result is that each year there are fewer reporters covering more ground, meaning they are harder to reach than ever before.

Strategy 96

Strategy Publicity Media Video 96

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. How to Generate Media Referenceable B2B Customers with a Blog. 33% say finding qualified names.

B2B 64

B2B Report Marketing Survey 64

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. The recipient will not know that the tool is being used, so it should be used with caution.

Tools 232

Tools Radio Trends Pitching 232

Ronn Torossian

FEBRUARY 22, 2016

Fans loved Lee’s rich characters and embraced the story in print and on film. Published in 1960, by 2015 HarperCollins reports having sold more than 40 million copies of the book about a girl named Scout growing up in the South during the Depression.

Film 150

Film Print Report Blogging 150

PRSay

MAY 9, 2023

With the rise of influencer marketing as a paid PR tactic, there’s a myriad of metrics that can be reported to demonstrate campaign value from our old friend, impressions (how many eyeballs saw it) to engagement rates and high-value actions (clicks, shares, etc). If there’s anything marketing has a lot of, then it’s metrics.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. These mentions can then be reported as usual. within a user account.

Pitching 95

Pitching Print Measurement Report 95

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Product reviews on platforms like YouTube, social media platforms, or blogs. Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. And it’s not just public relations.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. We fear for what is going to happen if the industry buys into this report. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

PRSay

JULY 28, 2021

They’re cooling their heels with your blog post at the doctor’s office — when their name is called. When the IRS improved its web pages about tax law changes, employee call center accuracy increased by 10 percent, reports TJ Larkin of Larkin Communications Consulting. Are less likely to act on your message.

Mobile 199

Mobile Web Writing Training 199

NewsWhip

AUGUST 17, 2023

Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. 2023’s most impactful crises, from ‘woke’ brands to product recalls Read report In marketing, you’re interested in what formats work, what copy is engaging, or what memes are resonating right now.

Product Launch 78

Product Launch Print Measurement Consumer 78

Sword and the Script

SEPTEMBER 7, 2021

” ( Bulldog Reporter / Agility PR ). Print circulation drops again. History of blogging. This year marks the 27th anniversary of the first blog…” ( Burrelles ). * * *. Beyond Bylines ). ( Beyond Bylines ). Have an interesting announcement from a PR technology vendor?

Software 89

Software Print Tools SEO 89

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. The data for their report comes from scouring published financial reports.

Internal 147

Internal International Tools Software 147

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. What’s evident through the report is publishers are trying to navigate some seismic changes in the market.

Strategy 103

Strategy Media Journalism Banking 103

ImPRessions - Crenshaw Communications

APRIL 12, 2018

An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. Blog early and often. Be a pod(cast) person.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

OCTOBER 5, 2021

Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PRWeek reported the capability is through a partnership with LexisNexis. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR. PR tech mentions. Content picks.

Software 154

Software Tools Print Technology 154

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important. But after that, it gets more nuanced.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Sword and the Script

JULY 7, 2020

It wasn’t funny then, but I can smile now remember how the company executives would nearly breakdown every time a reporter labeled it a “customer relationship database.” About twenty years ago, I had a CRM client that was acquired just as the dot-com implosion was unfolding. Welcome to the second half of 2020!

Technology 123

Technology Publicity Software Print 123

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Once you have marked both date-specific and evergreen content on your calendar, backtrack a few days or weeks and note when you should start drafting press releases, inviting reporters or recording videos. Do you prefer a weekly, monthly or quarterly calendar?

Pitching 135

Pitching Interviews Video Report 135

Communications Conversations

AUGUST 27, 2019

We grew up having AP Style beat into our heads by bosses and reporters. It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. Blog content from people with varying writing skills (this even applies to some “media “sites now). And, for good reason.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Burrelles Fresh Ideas

APRIL 16, 2024

Whether through guest blogging, social media promotion, or co-created content, influencers can help B2B brands reach new markets and engage with niche audiences that may have otherwise been inaccessible. Content Authenticity Statement: 95% of this blog article was human-generated. We can help!

B2B 93

B2B Marketing Measurement Social Media 93

Wadds Inc.

NOVEMBER 30, 2023

The contributors all responded to a blog post in late August. You can buy a copy of #PRstack: AI tools for marketing, media, and public relations from Amazon in Kindle and print formats. They have tolerated my chasing and cajoling to provide content and feedback on the manuscript. Thank you all for your patience and understanding.

Tools 52

Tools Handbook Publicity Analysis 52

Presspage

JANUARY 23, 2018

He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In 2006, Foremski published one of his most unforgettable blogs titled Die! In essence he saw early on that the Internet was one massive, accessible and affordable digital printing press. Press release! Press release!

Newspapers 92

Newspapers Financial Print Technology 92

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer.

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

APRIL 26, 2016

PR is most effective at: Packaging a company’s story to resonate with reporters. For more on that subject, revisit this post from our Impressions blog. An exec I worked with once told me he didn’t exist until he saw his name in print. Augmenting a sales and marketing effort. Look at the campaigns as complementary.

Print 120

Print Advertising Advertising Survey 120