Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers
Sword and the Script
JUNE 15, 2021
I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and.
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