Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. Really dive into industry surveys. Need an extra pair of hands?

Survey 116

Survey B2B Marketing Interviews 116

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 66

Survey Measurement Communications Advertising 66

Sword and the Script

AUGUST 11, 2020

Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. 19-20) Media Bias Comments Grouped by Answer Many questions on this survey included an optional comment field with a simple follow up question that asked “Why?” Infotainment. Blame social media.

Survey 155

Survey Data Media Ethics 155

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 2) Blogging benchmarks. . >>>

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past).

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. The Average Length of a Blog Post.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. The survey will take just a few minutes to complete. You can find the survey by accessing the following URL: [link]. Three years ago, we teamed up to begin fielding this survey.

Survey 85

Survey Public Affairs Corporate Trends 85

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Institute for Public Relations

DECEMBER 5, 2022

This summary is provided by the IPR Measurement Commission. Muck Rack explored how PR professionals measured success in 2022. A survey of 805 PR professionals was conducted Oct. 11–22, 2022. Key findings include:1.)

Measurement 52

Measurement Survey Publicity Study 52

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. That works out to one post per week, which is like clockwork.

Blogging 133

Blogging Software Google Content Marketing 133

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

The Proactive Report

SEPTEMBER 25, 2017

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. According to the Reuters Institute for the Study of Journalism’s Digital News Report 2017 , 51% of those surveyed in the U.S. SOCIAL MEDIA MEASUREMENT.

Measurement 100

Measurement Analytics Social Media Google 100

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. How do you use data and measurement to inform and shape your earned media strategy? How do you currently get executive buy-in for investment in PR and communications?

Industry 221

Industry Crisis Management Measurement Data 221

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 90

Measurement How To Television Analysis 90

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. The survey also revealed several other interesting statistics: Getting it right vs. getting it first.

Survey 90

Survey Journalism Study Pitching 90

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. This is an encouraging sign from this report, which is a slice of the annual global survey co-produced by the Content Marketing Institute and MarketingProfs.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI.

B2B 105

B2B Survey Pitching Software 105

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. Measuring real business impact of earned and owned media. Today, communications measurement is not about impressions, media placements and article counts.

Communications 195

Communications Measurement Corporate Reputation 195

HMA Public Relations

JUNE 16, 2023

Cision's 14th annual State of the Media report surveyed more than 3,100 journalists to measure the current perceptions of media, the economic pressures impacting newsrooms and more. Alison Bailin is sharing interesting findings from the report in her latest blog post.

Media 73

Media Survey Measurement Report 73

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 86

Survey Measurement Employee Retail 86

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. PR agencies Additional findings from the survey I found interesting are: Generative AI. Is that good? See our services.

Report 105

Report Publicity Marketing Pitching 105

Burrelles Fresh Ideas

DECEMBER 5, 2023

Finally, diligently monitor and measure the effectiveness and impact of your communication efforts. Measuring and Improving Engagement Many organizations struggle with effectively measuring employee engagement and understanding the impact of their internal communications efforts. One particularly useful survey is benchmarking.

Internal 95

Internal International Communications Employee 95

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. The report combined data from two surveys issued by three different organizations. . PR Measurement Isn’t Quite the Same. 5 PR Metrics Categories for Organizing Measurement.

Measurement 118

Measurement Analytics Tools SEO 118

Practical Law Construction

NOVEMBER 7, 2022

The report analyses two empirical surveys covering the period May 2020 to April 2022: A questionnaire addressed to adjudicator nominating bodies (ANBs), to which ten ANBs replied. The title of this blog refers to the report giving adjudication a “mainly” clean bill of health because there are some area where improvement is required.

Survey 52

Survey Report Construction Conference 52

The Proactive Report

OCTOBER 30, 2023

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Set measurable goals and start tracking right away. Discover your current Brand Visibility Score. Don’t wait till the end to discover that it didn’t work.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Here’s a look at the top challenges facing PR according to the survey – and some ideas for what you can do about it.

Survey 135

Survey Measurement System Education 135

Sword and the Script

OCTOBER 6, 2015

Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. The survey found considerable organizational confusion as to what effective content marketing looks like.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Institute for Public Relations

FEBRUARY 17, 2023

25, 2023, Gallup Poll released the results of its annual Q12 survey, which measures and tracks employee engagement from 50 countries. The 2022 Q12 survey results depict a grim reality for US employers.

Employee 98

Employee Survey Measurement Blogging 98

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105