ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

Onclusive

AUGUST 3, 2020

But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media. 1) Measure the quality, not just quantity of your competitors’ media placements.

Media 397

Media Pinterest Measurement Trends 397

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. For each of the four media types, there are different metrics to track. Paid Media. Shared Media.

Measurement 200

Measurement Analytics Google Data 200

Shift Communications

DECEMBER 5, 2014

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Check out his blog post for more on how to do so.

Analytics 163

Analytics Twitter How To Social Media 163

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. Similarly with Twitter, its overall engagement rate across all industries saw a drop of 16.3% The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

Data 273

Data Report Study Analysis 273

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

MAY 12, 2015

That goes doubly for social media. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. They’re important because they can help you understand if you’re doing the right things to connect with your customers through social media.

Analytics 120

Analytics Social Media Web Media 120

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. Mark Schaefer’s grow blog. Buffer blog. Gini Dietrich’s Spin Sucks blog.

Social Media 68

Social Media Blogging Media Airlines 68

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. This new report represents the most holistic set of metrics available to measure the effect of the newswire release.

Analytics 312

Analytics Media Measurement Mobile 312

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given.

Analytics 170

Analytics Tools Social Media Trends 170

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. Secondly, don’t overthink it.

Marketing 195

Marketing How To Measurement Advertising 195

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Deirdre Breakenridge

NOVEMBER 11, 2014

ET, #PRStudChat and #PRLab will gather for a Twitter chat in preparation of PRoBono. Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Deirdre Breakenridge

APRIL 9, 2018

More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. We hear everyone talking about social media impact. What is social media ROI?

Analytics 231

Analytics Marketing How To Community 231

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. event had 1,433 total social messages from 699 unique authors. With the help of our social media monitoring tools , Cision Account Manager Jeremy Willis sifted through the data to find the answers.

Conference 120

Conference Measurement Twitter Reputation 120

The Hoyt Organization

MARCH 25, 2024

All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels.

Healthcare 64

Healthcare Strategy Publicity Pharmaceuticals 64

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. What can social media marketing actually DO?”.

Social Media 103

Social Media Marketing Media Twitter 103

The Hoyt Organization

APRIL 23, 2024

For a non-profit, goals could range from increasing donations or volunteers to getting more media coverage for a particular cause. When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). Social media also allows for direct communication with potential donors and supporters.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

5W PR

MARCH 26, 2024

New-age media With platforms like LinkedIn and Twitter on the rise, companies have fresh, exciting avenues to communicate. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. These super users often access social platforms for more than eight hours per day. Observers — this is the biggest population of a social archetype at 39 percent of all journalists.

Journalism 258

Journalism Social Media Study Comparison 258

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Don’t forget that engagement can also be measured. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Connect with her on Twitter @_christymaguire.

Community 206

Community Nonprofit Conference Social Media 206

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.

Communications 225

Communications Marketing Radio Airlines 225

5W PR

SEPTEMBER 20, 2023

These experiences not only create memorable moments but also generate shareable content for social media. Leveraging social media platforms Social media platforms are essential tools for culture-driven travel PR. Feedback from travelers and locals can also provide valuable insights for improvement.

Travel 78

Travel Strategy How To Local 78

Deirdre Breakenridge

NOVEMBER 16, 2017

With Stephen co-hosting the Twitter chat discussion, the #PRStudChat community will answer several questions including the following: Q1: What are the characteristics of a good communicator? Q3: How important is blogging for anyone aspiring to a career in PR? Q3: How important is blogging for anyone aspiring to a career in PR?

Communications 191

Communications Community Blogging Twitter 191

Solo PR Pro

APRIL 30, 2018

On Tuesday, May 1, 2018, at 1 pm Eastern, we will chat about content marketing in a real-time discussion on Twitter. Q4: How do you define and measure the success of your content marketing efforts? Q4: How do you define and measure the success of your content marketing efforts? Q4: What is your ideal content marketing process?

Content Marketing 41

Content Marketing Twitter Marketing Corporate 41

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

The Proactive Report

FEBRUARY 7, 2018

A social media management dashboard. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. You should be able to track what happens with the content in your blog and newsroom. Follow me on Twitter.

Tools 207

Tools Analytics Google Measurement 207

5W PR

MARCH 26, 2024

It’s on the company to underline the robust security measures it’s put in place. Social media presence LinkedIn and Twitter are powerful allies in building brand recognition and industry engagement. Keep the audience informed with engaging content, industry insights, and company updates.

Strategy 78

Strategy Privacy Financial Guidelines 78

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub.

B2B 108

B2B Survey Pitching Software 108