PR in High Definition

APRIL 25, 2018

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Assess the risks.

Privacy 48

Privacy Newspapers Data Reputation 48

Buzzstream

MARCH 12, 2020

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. And as marketers, we often cite email as the best way to reach our customers. Privacy Concerns. Social Media and Influencer Marketing .

Advertising 131

Advertising Advertising Marketing Privacy 131

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

MAY 24, 2024

It cultivates credibility and proves a deep comprehension of the market, its challenges, and prospective solutions. PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy. Transparency Trust is paramount for investors.

Financial 78

Financial Privacy Infographics Leadership 78

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. . Also, make sure that it’s compliant with privacy laws such as GDPR.

Pitching 370

Pitching Data Privacy Writing 370

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028 —a more than sevenfold jump from just $15.8 billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Ronn Torossian

APRIL 18, 2019

In an era in which privacy is everything and the integrity of businesses is often called into question, transparency is a very important attribute. The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Transparency is tricky, too. Not every business […].

Consumer 150

Consumer Brand Branding Privacy 150

Remote PR Jobs

DECEMBER 12, 2022

Like any marketing strategy, it is important for clients to identify their company goals. After identifying a target audience, ask your client how they have already begun marketing to them. Businesses and Agencies. Jobs Database. The Top 5 Intake Questions to Ask Potential Clients. public relations. Dec 12, 2022. All Categories.

Privacy 264

Privacy Meeting Strategy Social Media 264

Prohibition

FEBRUARY 13, 2024

For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

Instagram 62

Instagram LinkedIn Social Media Media 62

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 273

Media Privacy Data Analytics 273

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. Should businesses slow AI innovation?

Ethics 96

Ethics Privacy Radio Sports 96

Landis PR

FEBRUARY 5, 2024

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. Effective PR has the potential to propel a startup from obscurity to a prominent market presence, profoundly influencing public perception and driving exponential business growth. Photo courtesy of Pixabay 1.

Publicity 59

Publicity Privacy YouTube Analysis 59

5W PR

FEBRUARY 11, 2019

Even if you’ve been in the business for years or if you just entered the marketing world, each year comes with new and fresh challenges to overcome and learn from. Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. In 2018, marketing professionals had to work with influencers.

Marketing 68

Marketing Policies Privacy Education 68

Waxing UnLyrical

AUGUST 22, 2012

In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. He does social media management for KimberMedia and does marketing/PR for @bgckids. He also blogs. You just read Could the Survival of Facebook Depend on Its Privacy?

Privacy 79

Privacy Facebook Google Social Media 79

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Use the outside-the-box content marketing ideas in our free white paper!

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Sword and the Script

OCTOBER 3, 2023

PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. These include principles such as “Safety, privacy, and security as first-class citizens” and “Use open source whenever possible; vet everything else and assume it is unsafe.” Kick-ass” PR blogs. PR tech mentions Video makers.

Analysis 151

Analysis Tools Software SMB 151

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

Prohibition

NOVEMBER 20, 2023

Ad-free subscription could be coming to Meta Due to all of the EU law changes around data privacy, it is looking like Meta might be creating a subscription service where users pay $14 or $17 per month to have an ad free experience. Due to the data privacy laws changing, Meta would then be missing out on this money.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 221

Media Privacy Data Analytics 221

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. A survey of more than 300 marketers in North America validated this heightened concern. Other Concerns.

Data 88

Data Privacy Survey Policies 88

PR 20/20

SEPTEMBER 15, 2022

With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. With HubSpot smart content , creating personalized marketing messages and customized end-user experiences takes just a few clicks. Should I use smart content when A/B testing marketing content?

Privacy 59

Privacy Data Consumer Conference 59

PR in High Definition

JUNE 30, 2016

The irony of blogging about data privacy in an email newsletter is not lost on us, but it’s prompted a lot of debate in Firefly Towers. The post What the General Data Protection Regulations (May 2018) mean for marketers and PRs appeared first on Firefly Communications. And regardless […].

Data 69

Data Privacy Marketing Blogging 69

5W PR

FEBRUARY 23, 2022

Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. According to marketing research, the best days to share content on the platform are the weekend – Friday, Saturday, and Sunday. Best Sharing Times. Too Much Content.

Company 88

Company Analytics Privacy Consumer 88

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY.

Instagram 98

Instagram Crisis Local Privacy 98

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! GDPR brings a host of challenges for businesses – particularly for marketing folk.

Privacy 82

Privacy Brand Branding YouTube 82

PR in High Definition

APRIL 30, 2024

Finally, there’s also significant data privacy concerns with period-tracking apps, with plenty of room for negative press if things go wrong. In the face of all these challenges, FemTechs need to market themselves cleverly and carefully.

Privacy 62

Privacy Energy Technology Financial 62

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Mindful Marketing

APRIL 8, 2023

In light of such concerns, some marketing professionals have joined ranks with their tech colleagues and said that the proposed pause on AI development is, akin to Keebler cookies, “ an uncommonly good idea.” ” Subscribe to Mindful Matters blog. Check out Mindful Marketing Ads and Vote your Mind!

Ethics 93

Ethics Pitching Privacy Technology 93

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Snapchat for Marketing. What are your goals?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Stephen Waddington

NOVEMBER 27, 2020

Patient care and privacy needed to be balanced with public health. A chapter a day from the book will also be published via the #FuturePRoof blog and shared via the @weareproofed Twitter account. It’s an issue picked up by Claire Riley, John Underwood, Bill Nichols, Adam Brimelow and Daniel Reynolds.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196