MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. She cautions that some out-of-studio connections (e.g., But we’re an afternoon show.

Interviews 71

Interviews Skype Radio Pitching 71

Bianchi Biz Blog

FEBRUARY 29, 2024

In this blog – the first of two parts – we’ll share these findings and what implications they have for PR practitioners as we strive to secure earned media hits for our clients. Respondents noted that offering thought leaders or an interview may be too ambiguous or cumbersome for reporters with limited bandwidth.

Report 103

Report Automotive Media Local 103

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. You’ll learn a lot that will inform your writing.

Survey 117

Survey B2B Marketing Interviews 117

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps. Can you imagine? But, what does this take?

Social Media 177

Social Media Media Interviews Instagram 177

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

Contently - Strategy

MAY 4, 2023

Live or pre-recorded presentations are an option here. Cover performers may have a back-catalog of relationships in the organization or industry as well, making them the right interviewer for a video case study with a long-time customer or an iconic industry leader. Can you leverage your cover performer’s historic relationships?

Strategy 126

Strategy Employee Writing Industry 126

Shift Communications

SEPTEMBER 23, 2016

I was responsible for any and all reporting, keeping a close eye on the news, writing speaking and award submissions, and running social accounts for my clients. I’d say the biggest piece of advice I could offer for people starting out in PR is to perfect your writing skills and become a resourceful person. Emily Mong.

Interviews 60

Interviews Resources Writing Course 60

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. Be scrupulous.

Training 159

Training Pitching Writing Video 159

Sword and the Script

FEBRUARY 10, 2015

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Any PRs that blog on a consistent basis will have a special appreciation with the demands placed on members of the media.

Interviews 60

Interviews Media Fashion Report 60

Contently - Strategy

MARCH 22, 2024

This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having.

SEO 52

SEO How To Engineering Mobile 52

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO. Research and ask questions.

Communications 148

Communications Employee Leadership Writing 148

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. To double confirm, check the blog itself to see if the person you found has any presence there. . Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Bad Pitch Blog

DECEMBER 17, 2010

Richard and I were reminded recently of why we continue to write this blog thanks to an email from Bazaarvoice''s Social Media Manager Ian Greenleigh : I just realized I never thanked you for setting in motion what is perhaps the biggest accomplishment of my life: getting my current job.

Pitching 61

Pitching Interviews Blogging Google 61

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. I want to write stories that thoroughly explain what’s going on and how it impacts them.”. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews.

Automotive 87

Automotive Journalism Interviews Engineering 87

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Want to write for Cision®? Overview of Your Company And Blog/Resources Sections. Interviews. Or, just interested in seeing an example? Before You Start on Your Guide.

How To 177

How To Guidelines Content Marketing Video 177

Shift Communications

MARCH 3, 2016

To kick off SHIFT’s inaugural SHIFTxSW blog series, we chatted with the instrumental Austin-native who set the Live Music Capital of the World on a path to tech domination. Much easier to navigate SXSW if you have a plan — and its entirely fair to abandon your plan if / when better opportunities present themselves onsite. Julie Frey.

Interviews 60

Interviews Conference Creativity Community 60

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Good writing should speed readers along , not confuse them with industry jargon. You’re writing a case study, not an essay, so make your points and wrap it up. Quantifiable objectives headlined every case study we wrote.

Case Study 140

Case Study Study Video Writing 140

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. But insofar as presenting your story idea as credible – because that’s important to journalists in this survey – it’s worth considering. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. PR needs to do that too.

Journalism 130

Journalism Media Relations Report Media 130

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. I had to learn more, and asked Mark if he’d entertain some questions for the blog. He agreed; see the Q and A below. How do you promote them?

Video 153

Video B2B Film Marketing 153

Contently - Strategy

OCTOBER 9, 2019

Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. Group interviews lead to groupthink.

Marketing 108

Marketing How To B2B Exercises 108

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Prohibition

JULY 3, 2018

An impressive social media presence through blogs, online articles or a high following on Facebook, Instagram, and other key platforms can play an important role in getting you your first job. Your content can be done any way you like; blogs, guest posts, podcasts, or a vlog on your favourite YouTube channel.

Case Study 54

Case Study Interviews Study Social Media 54

Sword and the Script

JANUARY 31, 2023

The earnings release presented an “adjusted EBITDA margin of 8.6% As a result, the press release said, “many hundreds of clients” will be become Truescope customers, with the integration of services presently underway.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Prohibition

JULY 3, 2018

An impressive social media presence through blogs, online articles or a high following on Facebook, Instagram, and other key platforms can play an important role in getting you your first job. Your content can be done any way you like; blogs, guest posts, podcasts, or a vlog on your favourite YouTube channel.

Case Study 48

Case Study Interviews Study Social Media 48

The Hoffman Agency

AUGUST 10, 2021

There are many similarities between PR and journalism, such as the need for communication and writing skills. This is how I found The Hoffman Agency; I emailed the team requesting to interview them and being the amazing people that they are they were up for it! This was when I began to realize that PR could be the industry for me.

Journalism 36

Journalism Internal International Agency 36

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Thanks to David for writing the book, including me in the first one – such an honor!, With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes. Simple, right?

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

wiredPRworks

MAY 18, 2022

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Barry and I met when we were both working in Chicago. Great advice!

Small Business 52

Small Business Social Media Radio Media 52

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. I also put together a presentation for a conference of agencies interested purchasing technology earlier this spring that might be of interest: The PR Technology Landscape 2022. What makes them appear strong, is actually a weakness.

Technology 81

Technology Company Analytics Writing 81

Waxing UnLyrical

OCTOBER 14, 2010

Shonali’s recent post, Seven Ways to Set Your Presentations on Fire , accomplishes this goal. It is not enough to tell me to practice my presentation standing up. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers.

Blogging 71

Blogging Twitter Creativity Facebook 71

Public Relations Sydney

OCTOBER 12, 2014

For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease. You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media.

Case Study 90

Case Study How To Study Pitching 90