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Instagram Video Changes: Is Longer Better For Brands?

Cision

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Think tutorials, campaign kickoffs and product launches.

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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. I’d rather have blog subscribers.”. Are blog subscribers better? If someone subscribes to your blog, you do not have permission to email them anything except your blog. (If

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Creating B2B Influencer Marketing Campaigns

5W PR

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches. Competition.

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Integrating TikTok Text into your Marketing

5W PR

The change comes after Elon Musk rebranded TikTok into X, and Meta introduced its own text-based social media platform, Instagram Threads. This could include showcasing the team, workspace, product development process, or charitable initiatives. This can create a more personal connection with the audience.

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5 Digital Trends We Are Seeing

5W PR

This new feature allowed users on the platform to share their stories with a combination of images, video, as well as music, which has resulted in a type of content that’s a mix of the short videos often found on TikTok, and Instagram Stories that have several different pages of content.

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Navigating the Evolving Beauty PR Landscape in 2024

5W PR

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Beauty brands can use platforms like Snapchat and Instagram Stories for interactive and real-time engagement. These partnerships bring authenticity to the brand and help reach a wider audience.

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How to Leverage Influencer Partnerships for Skincare Brands

5W PR

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

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