Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 136

Journalism Media Relations Report Media 136

Business Wire

JULY 13, 2023

New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility for your information. Most PR teams understand that there is a need to create clickable pieces throughout both classic media and modern media , like Instagram and TikTok.

Blogging 255

Blogging How To Instagram Video 255

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The vast majority of media relations hinges on relevancy. 14) Best day and time to pitch.

Survey 170

Survey Media Relations Pitching Media 170

Business Wire

APRIL 14, 2021

Social media updates. We're more informed now than we've ever been. Breaking news. Live videos. Push notifications. 24/7 news cycles. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 352

Survey Blogging Media Video 352

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

Business Wire

MARCH 24, 2021

The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times. Smaller newsrooms. Layoffs and furloughs. Soaring news consumption. A global pandemic.

Survey 289

Survey Media Blogging Industry 289

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Flack's Revenge

JANUARY 14, 2016

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. There were also some great takeaways for marketing (it’s a must read for those who don’t think social media is important). user forums, mobile news apps, social media news feeds).

B2B 120

B2B Media Relations Media Social Media 120

Solo PR Pro

JANUARY 3, 2023

Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. Here's a five-step process to gather information to craft stories that stand out in internal communications and media pitches. 5 Tips for Working with the Media in 2022.

Blogging 91

Blogging Small Business Tools Journalism 91

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together.

Study 146

Study Media Relations Media Measurement 146

PR in High Definition

MARCH 26, 2020

In these times of uncertainty, where the situation is changing so quickly and we’re constantly receiving new snippets of information, the media has never been more important in keeping everyone informed. The post Media relations in the wake of COVID-19 appeared first on Firefly Communications.

Media Relations 83

Media Relations Media Newspapers Print 83

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 77

Media Relations Media Trade Shows Journalism 77

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. While readership numbers are lower than that of top-tier publications, trade outlets are a trusted source of information, and 100 percent of the content directly pertains to a particular industry. Don’t overlook blogs.

Media Relations 136

Media Relations Publicity Media Blogging 136

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Reputation Management. Crisis Response.

Media Relations 70

Media Relations Media Financial Reputation 70

5W PR

JUNE 3, 2024

Press release distribution Creating and circulating newsworthy press releases that announce product launches, partnerships, or industry insights to relevant media outlets. Media relations Forming connections with journalists, bloggers, and industry influencers to secure media coverage and thought leadership opportunities.

SEO 78

SEO B2B Engineering Leadership 78

Melissa Agnes

JANUARY 25, 2015

As a Public Information Officer (PIO) or spokesperson for an organization, dedicating time to developing real, authentic relationships with reporters is an essential part of, not just your job, but your crisis preparedness. This episode of The Crisis Intelligence Podcast discusses: Tips for building relationships with reporters and the media.

Media Relations 100

Media Relations Crisis Media Crisis Management 100

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. Earned media offers credibility. It always comes down to credibility.

SEO 227

SEO Agency Reputation Policies 227

5W PR

MARCH 28, 2024

In the world of finance trust is king and information overload is the daily coffee. Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. This empowers folks to make smart financial choices, cultivating trust in the company as a reliable information source.

Company 78

Company Publicity Financial Crisis Communications 78

5W PR

MARCH 26, 2024

Understanding their needs Tech pros are flooded with information daily. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Media relations Stay ahead of the game by connecting with the media.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

JANUARY 19, 2021

The Daily Digest is an excellent primer to start the day, providing us with our earned media highlights and a snapshot of the earned and owned media activity across the industry. From developing our owned media content calendar to refining our media relations approach, analytics will play a pivotal role in our content strategy in 2021.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 69

Blogging Strategy How To Writing 69

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

MAY 31, 2024

Securing media spots for company executives in prestigious publications or arranging speaking opportunities at relevant conferences, PR positions the company as a reliable information source. The post Why PR is Critical in the Cyber Tech Industry appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Industry 78

Industry Privacy Crisis Crisis Communications 78

5W PR

JULY 15, 2023

Share information about ingredients, sourcing, manufacturing processes, and environmental sustainability initiatives. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Position the brand as a reliable source of information and guidance in the beauty and wellness industry.

Corporate 78

Corporate Industry Communications Ethics 78

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million South Koreans are active users of KakaoTalk.

YouTube 97

YouTube Marketing Local Chemicals 97

Stuart Bruce

JANUARY 31, 2015

The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’ Oh the irony of a journalist falling for a politician’s spin about spin. What galls is that I know that most of these politicians don’t really believe what they say. And the ultimate irony?

Journalism 60

Journalism Training Government Employee 60

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. If you oversee a team of PR strategists, simply give them a hug. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

AUGUST 1, 2022

The need to debunk or even “pre-bunk” mis- and dis-information has risen.”. Right-click and open image in a new tab for higher resolution) The survey was conducted in partnership between Ned’s Job of the Week (JOTW), which is edited and published by Ned Lundquist , ABC, IABC Fellow, and Sword and the Script Media by yours truly.

Survey 139

Survey Communications Measurement Internal 139

Bad Pitch Blog

JANUARY 9, 2011

In 2007, I wrote a post called " Ready to Pitch a Blog? Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. Everyone wants to know the secret formula to pitching blogs. Read more than the most recent post of the blog? Sent the blog author an email unrelated to your pitch?

Media Relations 104

Media Relations Social Media Media Pitching 104

Sword and the Script

SEPTEMBER 18, 2018

All journalists appreciate that rather than being bombarded with information they don’t need or want – some editors can get over 300 emails an hour. Your favorite social media site is… Twitter for research and LinkedIn for building connections. One publication or blog you read regularly is… Folio and PR Daily.

Media Relations 69

Media Relations Media Insurance Insurance 69

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96