Link Building with Media Relations
OCTOBER 27, 2015
Following this trend, (most) link building tactics have shifted to more traditional media outreach. While clever strategies such as broken link building exist, most involves pitching an excellent story or piece of content to various publications and blogs. There are thousands of media relations agencies with varying specialties and capabilities. Links you’ve received.
Use Media Relations for Search Engine Optimization
APRIL 2, 2015
In the past few months, I’ve written quite a bit about content hubs , offsite content marketing , and how to use media relations to get on the first page of Google results and there are always tons of questions. When you put those three things together, in fact, it is our approach to media relations. What You Will Learn about Media Relations and SEO.
Media Relations: Increase Your Search Engine Optimization
APRIL 16, 2015
I promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! You’ll want to be sure to re-watch (or watch for the first time) the webinar with both of these blog posts as your cheat sheets. Use Media Relations to Increase Your SEO. Now do your media relations.
Use Media Relations to Generate Qualified Leads
JUNE 18, 2015
In April, I hosted a webinar called Use Media Relations for Search Engine Optimization. During it, I discussed a three-pronged approach to media relations—brand awareness, search engine optimization, and lead generation—but I teased attendees because I covered only two of the prongs. Join me on June 25 at 12:00 ET for Use Media Relations to Generate Qualified Leads.
Media Relations Done Well: Ten Ways to Personalize
FEBRUARY 19, 2015
By Gini Dietrich Earlier this week, Jason Falls —no spring chicken when it comes to media relations—decided it was time to “out” PR firms who add bloggers and journalists to their lists without permission. You spend half your email time deleting media relations emails that shouldn’t be in your inbox to begin with. Comment on blog posts and articles.
Blogger Outreach Versus Media Relations: What Marketers Need To Know
NOVEMBER 17, 2014
According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. The media outlet pays the journalists.
Use Media Relations to Get on the First Page of Google
JANUARY 20, 2015
By Gini Dietrich Last week I wrote a blog post about how to use an editorial calendar to create lots of content ideas from one topic. ” It’s such a good question, it deserves it’s own blog post. I should easily be able to increase our first page search results with some good, old fashioned media relations. The short answer is no. Shame on me!
9 Media Relations Tips for 2016
APRIL 5, 2016
Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. The top trend in media right now is the evolution of the multimedia journalist. Enjoy!
Media Relations Can Be Measured Against Real Dollars
JUNE 25, 2015
Later today (12:00 ET), we are hosting a free webinar on how to use media relations to generate qualified leads. It is the companion piece to how to use media relations for search engine optimization and it is a beast. Using your own content, lead magnets, and calls-to-action in media relations efforts. Media Relations and Calls-to-Actions.
#PRStudChat Discusses the Secret Nuances of Media Relations in 2017
JANUARY 12, 2017
We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources. What is the best way to follow up on a pitch with the media? A follow-up blog post by PR 2.0
Hit Refresh: Five Media Relations Best Practices
AUGUST 25, 2016
In addition to pumping out daily blog posts, longer news stories and coming up with juicy headlines that will grab readers attention, most reporters are required to have an active Twitter presence as well. As PR pros, we need to be more genuine, intelligent and resourceful than ever before to land a media opportunity. But why does this matter to PR professionals?
Seven Steps to Better Media Relations
FEBRUARY 8, 2012
Yes, media relations. Media relations. My name is not Spin Sucks, it’s not Spin, and pitching me on the broad topics of social media and marketing doesn’t fly. Because the mission of Spin Sucks is to change the perception of PR, there is a huge opportunity for growth by addressing better practices in media relations. It’s media relations.
7 deadly media relations sins
JANUARY 13, 2017
Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! Some PR pros have dropped the façade and don’t even hide their attempts to pitch irrelevant press releases: "Hi, Laura: I saw your tweet/story on X, and thought you'd like to see this press release/blog post on Y, a completely unrelated topic…". DearPR #prfail. Uh oh. prfail.
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
Increase Blog Traffic. Following is a list of 12 things to increase blog traffic and beat the summer doldrums. Guest posts work ridiculously well for both your own SEO and for media relations. The post Increase Blog Traffic with These 12 Ideas appeared first on Spin Sucks. by emmahardy This is a smart blog. By Gini Dietrich. It’s me. Test pop-ups.
Media Relations Is Not Dead Nor Is It Dying
MAY 11, 2016
My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough. Guest Post by Kate Finley. More than 2.9
10 media relations essentials
JULY 8, 2016
Improve your media outreach with these simple—but often overlooked—tips. Once you’ve selected media outlets that are a good match for your pitch, identify the individuals who would be most responsive. Media contacts get the same boilerplate press releases and emails over and over, so make your text stand out from the crowd. Remain relevant. This will probably not be the CEO.
Top Media Relations Challenges & How to Solve Them
AUGUST 4, 2016
As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. In this spirit, I’ve recapped what I believe are the top challenges when approaching media relations, as well as what we as PR pros can do to solve them. For a deeper dive into the process, check out my colleague Olivia Irvin’s blog post on rapid response. Making Time for Media.
Media Relations Trends at #PRSAICON
Bad Pitch Blog
OCTOBER 14, 2012
2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise. Changes across content, skills and tech are confusing PR. Adaptive modeling is key to working smart(er)." Turning the numerous changes afoot in our industry into opportunity isn''t a simple task. But it sure beats extinction.
The 2016 Modern Blogging Masterclass
SEPTEMBER 9, 2016
The Modern Blogging Masterclass, a four-week, fully produced online course from Spin Sucks, is now available. Learn how to integrate owned and earned media to drive real business results. The post The 2016 Modern Blogging Masterclass appeared first on Spin Sucks. Communication Planning earned media integrate pr online course owned media PESO model
5 media relations tools for PR pros
MARCH 23, 2015
No matter what clients or brands they represent, PR pros still list media relations among their top responsibilities. As brands build more campaigns on social media, there are even more opportunities for creating and fostering relationships with journalists and bloggers. You can see each reporter or blogger’s reach on social media as well as the topics they cover.
Media Relations: A Quick Test to Pitch the Right Outlets
JULY 23, 2015
Almost anyone can quickly create a Tumblr or WordPress blog, write a few quick articles and voila! You’ve taken the first step to becoming a media magnate. Some really crappy looking websites have great content and communities, while some blogs created from beautiful Squarespace templates are totally worthless. Media Relations and Placing Stories. By Matt Sommer.
Integrating Social and Traditional Media Relations
MAY 12, 2011
You’ll see her around here and on other blogs, as well. In fact, I’m pretty sure I first met her on Mark Schaefer’s blog, and then on Jayme Soulati’s , and then on Shonali Burke’s , and pretty soon we were stalking one another. What’s the best way for a business to integrate its traditional media relations function with its social media function?
Media Relations Must-Dos: 10 Tips for More Earned Media
JULY 20, 2016
From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience. Familiarizing yourself with the needs of the media will make your news stand out in the crowd for the right reasons. Credible. Learn them. Love them. Live them.
3 ways to get superior media relations
MAY 4, 2016
Media relations has changed. We’re overrun with blogs. There are too many media platforms, too many channels and too many amateur journalists for media coverage alone to make an effect. Like much personal technology, media coverage comes with built-in instant obsolescence. Here’s how: Decide which media platforms matter: Focus on those your customers read.
Why media relations is alive and well
FEBRUARY 19, 2016
Media relations alone doesn’t drive a PR strategy for a brand or client, but that doesn’t mean outreach to journalists is dead—nor even dying a slow death. Citing a decline in print media, an increase in brand and news media partnerships and a rise in content marketing, some experts say that PR pros rely too heavily on building rapport with reporters. Image via
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
Today we launch our very first (hopefully of many) online course… The Modern Blogging Masterclass. What is The Modern Blogging Masterclass? What is The Modern Blogging Masterclass, you ask? Because it combines owned media with earned media , it’s less about this only works for start-ups or for healthcare organizations or for B2C. By Gini Dietrich.
TCIP #034 – Media Relations for Crisis Preparedness with Tom Iovino
JANUARY 25, 2015
Within this episode of The Crisis Intelligence Podcast, Tom Iovino and I discuss the value of media relations for crisis preparedness and provide some best practices for developing mutually beneficial relationships with reporters, bloggers and journalists. This episode of The Crisis Intelligence Podcast discusses: Tips for building relationships with reporters and the media. The benefits that media relations offer as a crisis preparedness strategy. Check out and subscribe to Tom’s blog, The PIO Chronicles. Enjoy! Subscribe: iTunes | Stitcher.
Expectations for Media Relations Professionals
JULY 29, 2015
Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Plus, there’s no doubt that public relations has gone through a considerable transformation in recent years. Online communities fall under the public relations umbrella and these conversations have an impact on branding. Will the media be entertained? Reputation Management.
How to Manage Media Relations at a High-Profile Event
JULY 28, 2016
Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. Senior Audience Relations Manager Christine Cube and I have seen a lot and learned a lot over the past two weeks. Tune in.
Media Relations: Proven Ways to Get More Out of It
Sword and the Script
APRIL 19, 2016
My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream. Nobody watches the media like the media. Tweet a link?
What Sam Hinkie can teach PR pros about media relations
MAY 5, 2016
Ironically, it was Hinkie’s leaked 13-page, investor letter-style resignation that gave insight into their media relations. RELATED: Executive communicators— Join our new LinkedIn group and get FREE tips and strategies to improve leadership communications. Tellingly, Lowe begins his questions: “You have famously done not very much media since taking over in Philadelphia.
4 Media Relations Lessons from The Washington Post and Other DC Newsrooms
JUNE 8, 2016
When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. This oversimplification can cause many to miss the crux of PR and media’s relationship and lead to disconnects and disappointment. Coverage is constantly changing.
Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links
Sword and the Script
JUNE 11, 2016
Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. While blogging certainly isn’t the only aspect of content marketing , it’s pretty clear blogging was (and still is) a critical part of the evolution into the trend as we know it now.
PR & Media Relations: Top 22 Posts from a Decade of (Really) Bad Pitches
Bad Pitch Blog
JANUARY 13, 2016
But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Yes, after 10 years of writing the Bad Pitch blog, I’m afraid we can still suck as an industry. Even the media send them our way.
Three Ways to Pitch Journalists—and Get Results
FEBRUARY 7, 2017
Related Stories New Influencer Marketing Research Has Four Key Findings A Simple Way to Craft Better Awards Submissions Working With Influencers to Make Your PR Event a Success. Communication Media Relations advertising columnist chicago sun-times influencer relations michael smart prsa blog prsay sara rude
How you can use cyberstalking to bolster your media relations
SEPTEMBER 3, 2015
From the pointlessness of discovering what that loser ex-boyfriend is doing these days to the slyness of tracking a competitor’s every move, no one outmaneuvers you in finding information on social media channels. It’s time to put that evil superpower to good media relations use. We asked a few industry experts to explain how cyberstalking can generate sterling media coverage for your clients: Step One: Compile, then whittle your media list. You’ll find links to their blogs, websites and other social media accounts, too. Not so fast, Grasshopper.
10 Ways to Get Comments On Your Blog
SEPTEMBER 14, 2016
We live in an attention-deficit world where comments and shares on blog posts are at a premium. The post 10 Ways to Get Comments On Your Blog appeared first on Spin Sucks. Related Stories Spin Sucks Celebrates 10 Years! Tackling Your Top Three Toughest PR Content Challenges Media Relations is Not about the Pitch—it’s about WHO You Pitch.
Can You Pass The Social Media Relations Quiz?
Bad Pitch Blog
JANUARY 9, 2011
In 2007, I wrote a post called " Ready to Pitch a Blog? Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. Everyone wants to know the secret formula to pitching blogs. As blog-savvy firms forge ahead, here are six questions you should be able to answer in the affirmative before you start pitching a blog. Have you.
Tried and True Media Relations Best Practices [UML]
Sword and the Script
JULY 30, 2016
It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Don’t dilute your social media accounts with off-subject messaging. Writing for the SHIFT Communications blog , Amanda Munroe calls out one of the most significant trends in media relations – fewer reporters with broader beats.
Facebook sets its sights on journalism, sets high bar for media relations
MAY 19, 2016
Facebook’s Instant Articles is a game-changer for social media managers. If you pay attention to online news, you’ll know this is Facebook’s third push for native media: first photos, then videos and now, written content. Now Instant Articles is available to anybody with a Facebook page and a blog. WEBCAST: Get social media "next practices" from the big four platforms.