Deirdre Breakenridge

MARCH 9, 2020

How do I get started when I haven’t worked in PR nor have any professional contacts? How can I prepare for the interview? A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. What began as a simple blog, soon became a movement.

Community 293

Community How To Interviews Blogging 293

5W PR

JANUARY 3, 2024

Implement a comprehensive lead generation strategy to convert the contacts made at the event into potential clients or partners. This can include blog posts, videos, or social media updates that highlight key moments and innovations. Lead Generation Capitalize on the leads generated during CES 2024.

How To 78

How To Analysis Resources Trends 78

Landis PR

JULY 19, 2021

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. I would utilize both, depending on how much time you have available. Let's Talk.

Blogging 119

Blogging Case Study Journalism Resources 119

Remote PR Jobs

SEPTEMBER 25, 2023

Include Alternate Contact Information This makes it easier for journalists to reach you and allows them to choose the platform that’s most convenient. Do not harvest a journalist’s contact information for an unsolicited pitch. Then, dust your replies off and turn them into content for your brand’s site or blog.

How To 100

How To Media Pitching Reputation 100

Presspage

NOVEMBER 21, 2017

Provide reachable contacts. Believe it or not, reporters seeking contact names and phone numbers often can’t find them on websites (or even in press releases). The contacts page also includes some simple FAQ’s that already might answer the most common questions.

Media 68

Media Web Mobile Study 68

PR 20/20

APRIL 29, 2023

HubSpot’s lifecycle stages help you to categorize your contacts and companies based on where they are in your marketing and sales processes. For associations, lifecycle stages can paint a clear picture of where your contacts are in their journey to becoming a member. This is often done through a form on your site.

eBook 84

eBook How To Examples Groups 84

Remote PR Jobs

SEPTEMBER 25, 2023

The reality is that most of your work will come from your personal network referrals, not inbound from search, but your website will be crucial in persuading those mutual contacts, especially if you are looking for for digital consultancy work. Blog well, blog regularly. LinkedIn is your friend.

How To 100

How To Insurance Insurance LinkedIn 100

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. So how do you create a successful PR strategy if it’s not instinctive or obvious? Other resources may be internal.

Strategy 265

Strategy How To Resources Employee 265

Doctor Spin

NOVEMBER 17, 2023

I’m obsessively interested in how to create knowledge. I love to learn about how to learn. Understanding how knowledge is created makes it easier to understand the strengths and weaknesses of different types of reasoning. It thoroughly explains how knowledge can be approached, analysed, and interpreted.

How To 52

How To eBook Analysis Analytics 52

PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? Determine which journalists and press contacts can help you reach your audience. For example, you can also look at social media influencers, radio programs, magazines, and blogs. List the press contact, publication, and their contact information.

How To 104

How To Guidelines Writing Pitching 104

Cision

FEBRUARY 22, 2017

Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. You can also use a media database system—like the Cision Communications Cloud —to find and contact reporters who are currently writing about your topic. Include it on your website or blog.

How To 245

How To Media Report Interviews 245

Cision

SEPTEMBER 2, 2016

But while their home base may have changed, one thing that hasn’t is the way Al and Scott run their blog – how they like to be approached by professionals, how they come up with ideas for posts and how they engage with readers. Read on for some valuable tips on how to successfully reach a regional interest blog.

Pitching 120

Pitching Blogging Travel System 120

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. The TED Blog.

Blogging 136

Blogging B2B Technology Pitching 136

Cision

APRIL 10, 2017

Because if you take a strategic, research-based approach to your editorial contacts and keep in mind these six tips, you will transform your travel pitching schedule into a true media plan. Blogs and online media may have a couple of weeks of a lead time, and sometimes pitches for a radio program can be last-minute.

Travel 174

Travel Pitching How To Radio 174

5W PR

APRIL 12, 2021

Contact Information. An effective way to do this is to have QR codes on the company’s business cards or other promotional printed materials so that when other attendees scan the code, they’ll be taken to the company’s contact number or other contact information about the company. Direct Contact.

Publicity 88

Publicity How To Consumer Print 88

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Anyone considering how to influence stakeholder perception and drive conversation around a brand would be wise to consider both. As a B2B tech PR firm with an understanding of how to use strategic public relations to impact brand positioning, our team frequently examines the intersection between PR and reputation management.

Reputation 333

Reputation Crisis Customer Service B2B 333

5W PR

OCTOBER 14, 2020

Brands doing this must be sure to list the handle in their social profile bios, so consumers know who to contact. Contact 5WPR today for guidance on your CSM campaign! The post How to Extend CSM to Social Media? appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Guidelines.

Social Media 88

Social Media How To Media Guidelines 88

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

Once a PR program gets going, teams should decide on a weekly day and time for client calls, determine who the daily point-of-contact will be and be sure to interact with a client at least 2 – 3 times per day to make them feel the value of their investment. Be aggressive in getting all assets.

How To 136

How To Leadership B2C Agency 136

Buzzstream

OCTOBER 21, 2021

A task called ”Upload blog post with new creative” makes a lot more sense than “blog post”, doesn’t it? Workload – Estimate how busy a person is before giving them more work. Forms – A new client contact form turns into a task automatically. Consider, Send, Fix, Add, Design, Implement, Order)”.

Software 151

Software How To SEO System 151

5W PR

JUNE 20, 2023

Ongoing Support and Aftercare Compassion in marketing extends beyond the initial contact. The post How to Ensure that the Marketing Program for a Rehab or Mental Health Center Maintains Compassion appeared first on Public Relations Blog | 5W PR Agency | PR Firm. This approach shows compassion.

Marketing 88

Marketing How To Ethics Insurance 88

PR 20/20

FEBRUARY 8, 2021

Pinpoint workflow overlap, which could be overwhelming contacts with multiple types of email. Conversely, find the gaps in current nurturing, i.e. contacts were being left out to dry. Here’s how we did it. Low active contacts could mean a problem with a form or a need for more conversion points across the site.).

How To 113

How To Trends Trade Shows Data 113

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. What has changed is the implementation of a Twitter algorithm which gives precedence to contacts that interact frequently. The post How to Improve Your Social Media Targeting appeared first on Cision.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

MAY 13, 2016

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important.

Pitching 120

Pitching How To Sports Web 120

Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

Solo PR Pro

JUNE 21, 2022

How to take a vacation as a business owner. “For those clients who may have ongoing needs while I head out on vacation, I introduce this high-level contractor as their contact while I’m out of the office. You get to decide how to structure your time off. It's really a win-win all around. Set boundaries for your time away.

How To 120

How To Social Media Communications Crisis 120

Cision

OCTOBER 3, 2017

Journalists falling within the social archetype are likely the most involved in creating and publishing digital content to include blogs. One critical insight about Skeptics is that their preferred means of contact is email (94 percent of respondents said this). These journalists like contact by email. Also, be reliable.

Social Media 202

Social Media How To Media Journalism 202

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 370

Training Media Training Reputation Crisis Communications 370

Waxing UnLyrical

FEBRUARY 3, 2016

So, the challenge rises of how to encourage teamwork in an environment where each member of the theoretical “team” is in his or her workspace interacting one-on-one with someone…somewhere. He blogs at A Professor’s Thoughts. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. I can have a good idea. You can have a good idea.

Sports 40

Sports Public Affairs Ethics Nonprofit 40

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. But what about your online newsroom? An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic. I’d also suggest adding social media feeds to it.

How To 242

How To Survey Resources Social Media 242

Presspage

JUNE 12, 2018

Here are some ideas on how to become a brand journalist: Think from the Outside In In formulating a press room, most companies will go to the basics. “Let’s include our latest press releases, media coverage, logos, press contact, and more!” Make sure to categorize your videos, blog posts, and audio files.

Brand 92

Brand Branding How To Writing 92

Doctor Spin

NOVEMBER 17, 2023

Instead of thinking about how to achieve something, you consider what would prevent it from happening. Continue reading 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics). Learn more: Mental Models: How To Think Better—And Faster Subscribe and get a free ebook on how to get better PR ideas.

How To 52

How To eBook Wikipedia Viral 52

Prohibition

FEBRUARY 20, 2023

With so many options it can be hard to figure out which audience best suits your campaign and how to use the tools on Meta’s ads manager effectively. For more insight on the impact of this, you can read our blog post here. Get in contact today to find out how we could help you. Unfortunately, in a post-IoS 14.5

Social Media 62

Social Media Advertising Advertising How To 62

Doctor Spin

APRIL 4, 2023

How to create a PR strategy that actually works? The Cost of a Poor PR Strategy The Most Common PR Strategy Mistake How To Create a PR Strategy That Takes the Cake Tips for Developing and Implementing an Effective PR Strategy How to Evaluate and Adjust Your PR Strategy Over Time What Is a PR Strategy and Why Do You Need One?

Strategy 52

Strategy How To Hotels Analysis 52

Cision

SEPTEMBER 3, 2015

Schedule Your Blog Posts. I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write.

Communications 120

Communications How To eBook Training 120

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. What tools can help identify potential professional contacts to connect with on social media?

Social Media 150

Social Media Pitching How To Media 150