The Proactive Report

FEBRUARY 22, 2016

Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. These once small startups understood how to leverage the new dimensions of trust and grew into thriving enterprises. Put together a “media” list of websites, blogs, influencers, and news sites that could publish your content.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Onclusive

JANUARY 5, 2021

Director of Communications, Enterprise Real Estate Company (>1000 employees). It allows you to not only develop compelling outreach strategies, but also create more impactful pitch lists and target media lists.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Flack's Revenge

SEPTEMBER 15, 2020

If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. As Sue Duris wrote on the MyCustomer blog : ABM has become a priority for many B2B organisations, thanks in part to their need to become customer-centric. Enter ABM . Why is ABM effective? Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Enterprise monitoring may cost more. That’s when he started building a product in-house.

Software 90

Software Pitching Measurement Enterprise 90

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Sword and the Script

AUGUST 30, 2022

Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.” Meltwater named Scott Gibbs as SVP of Global Enterprise leading the company’s enterprise sales team. AI-assisted pitches. “AI That’s good work right there, Propel.

Publicity 86

Publicity Survey Enterprise Pitching 86

Flack's Revenge

JANUARY 20, 2016

Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city. You should know the reporter and publication, and tailor the pitch. ” Hackett welcomes pitches, but doesn’t respond to all. Konrad gets a lot of product pitches.

How To 120

How To Real Estate Pitching Enterprise 120

Polaris

JANUARY 21, 2015

My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients. A shopping blogger gets a pitch from a PR firm for CRM software for enterprise brands. A shopping blogger gets a pitch from a PR firm for CRM software for enterprise brands.

Agency 100

Agency Pitching Enterprise Policies 100

OnePitch

NOVEMBER 17, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.

Strategy 52

Strategy Real Estate Media Pitching 52

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need.

Software 86

Software Media Relations Pitching Media 86

Sword and the Script

AUGUST 4, 2020

The company added “Essentials” and “Pro” versions to its traditional model it’s now calling “Enterprise.” c) What makes a great pitch? Essentials costs ~$3,6000 annually, while Pro is ~$10,000 per year, according to the company’s website.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

JUNE 7, 2022

One enterprising PR practitioner has launched Metaverse Public Relations. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We We continue to see counterintuitive pitching success for Friday in our research on PR email pitches,” says Propel in a post about pitching on Fridays. “In

Software 86

Software Pitching Internal International 86

PRSay

JUNE 13, 2019

Dalvey’s firm manages a $100 million venture fund that focuses primarily on high-tech and life-sciences companies specializing in data storage, virtual reality and augmented reality, enterprise security, regenerative medicine and a variety of other fast-growing industries. Visit his blog at stephendupont.co.

Enterprise 139

Enterprise Pitching Company Employee 139

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Notified (formerly Intrado).

Software 156

Software Tools Print Technology 156

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Blogging and Social : Traditional media isn’t the only channel for reaching your audience during the holidays.

Survey 60

Survey Enterprise Radio Print 60

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. These enterprises are integrating paid, earned, shared and owned media into a cohesive effort to build authority and position themselves as experts. Is media relations dead? Not in today’s PESO PR model.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. However, if you are looking for reporters to pitch on Instagram, good luck with that. 5) Picks from the PR tech vendor news blogs. Here are a few picks from the vendor blogs with a read.

Data 88

Data Enterprise Survey Instagram 88

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Should PRos only be pitching individual journalists?

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

APRIL 18, 2020

1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. . >>> Looking for a B2B tech PR with expertise and execution? Give our services a try. million.

Trade Shows 122

Trade Shows Content Marketing Conference Marketing 122

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. If you enjoyed this post, you might also like: Is PR Sending More Pitches During COVID-19? [PR My instinct?

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Below what that looks like.

Software 117

Software Tools Publicity System 117

Sword and the Script

SEPTEMBER 24, 2019

The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. How is that line of work different your work in enterprise software sales? . CF: When I was at Vocus selling enterprise software I started having real success once I took a value-based sales approach.

Agency 64

Agency Software Enterprise Marketing 64

Bad Pitch Blog

JUNE 25, 2007

New York Times'' Technology reporter Saul Hansell sent us a worse-than-usual pitch that we have been baffled by. Hansell is editing a tech daily called Bits blog. So anyway, think about this: Now someone who gets pitched EVERYTHING will have an opportunity to say “Look what I have” on his own blog.

Pitching 40

Pitching Enterprise Analysis Data 40

The Hoffman Agency

APRIL 2, 2019

Experiences such as pitching in Seoul at midnight, running workshops with almost every nation across Asia represented, and meetings in rooms with some of the best views on the planet. The post RETURNING TO UNFINISHED BUSINESS appeared first on "What's HAppening" Blog. Don’t bother.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. 10) Picks from the PR tech vendor blogs.

Internal 64

Internal International Data Media 64

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Sure, we developed content and we wrote email marketing pitches and purchased ads. Should marketing be a profit center?

Marketing 60

Marketing Conference Software B2B 60

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Then you'll create content that isn't all about pitching or landing the sale.”. Blog visitors might leave a nasty comment. What is the ROI of social? What if we get sued? I want to review this before it’s published.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

APRIL 2, 2019

In turn, sales can then prioritize lead follow ups and customize their pitch to the prospect’s interests. HubSpot offers manual lead scoring capabilities (predictive lead scoring is available for Enterprise users). Keith also wrote about this topic on HubSpot’s blog: How to develop a lead scoring system in 4 simple steps.

Enterprise 84

Enterprise Data Examples Marketing 84

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out.

B2B 60

B2B Enterprise Resources Retail 60

Sword and the Script

MAY 14, 2019

How do you compare a brief mention in a top tier business publication to a product review in a blog? For example, if someone reads a product review about your product in a third-party blog, closes the article and then visits your company website the next day, how would you know? Also, please read the Pitches!

Case Study 118

Case Study Software Data Web 118

Bad Pitch Blog

JANUARY 30, 2006

The next pitch was sent in by Stephen Baker at BusinessWeek. Customizing a pitch is not like direct mail customization. Generate Buzz, not Buzzwords: Any metric in place to detect buzzwords would have to be reset after reviewing the above fully scalable, enterprise-wide solution. We just received someone''s third strike pitch.

Pitching 40

Pitching Technology Enterprise Energy 40

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! Here’s a link to The AP’s blog post on the session. The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.”

Conference 36

Conference Journalism Web Comparison 36

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. I cannot claim that I’ve always met this standard myself, as I’m not above a bit of theatricality when pitching an idea or trying to score free drinks.

Employee 103

Employee Communications Internal International 103