Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.”

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JUNE 7, 2022

One enterprising PR practitioner has launched Metaverse Public Relations. As I write this post, the current asking price on OpenSea is $36,099.60. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year. Pitching on Fridays. “We See it here.”.

Software 85

Software Internal International Pitching 85

Polaris

JANUARY 21, 2015

My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients. A shopping blogger gets a pitch from a PR firm for CRM software for enterprise brands. A shopping blogger gets a pitch from a PR firm for CRM software for enterprise brands.

Agency 100

Agency Pitching Enterprise Policies 100

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Sword and the Script

AUGUST 4, 2020

The company added “Essentials” and “Pro” versions to its traditional model it’s now calling “Enterprise.” c) What makes a great pitch? Essentials costs ~$3,6000 annually, while Pro is ~$10,000 per year, according to the company’s website.

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

AUGUST 3, 2021

That’s according to a blog post detailing an eclectic laundry list of software updates : “Our team has been working on ways to detect the content posted by these accounts, in order to be able to filter it out, or at the very least analyze it separately from human accounts. Cison has not named a replacement at the time of this writing.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Notified (formerly Intrado).

Software 154

Software Tools Print Technology 154

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. And it’s not just the startups anymore. His market size estimate jives with the $4.1

Software 93

Software Banking Technology Data 93

Sword and the Script

FEBRUARY 4, 2020

It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Liesa Opitz provides several use cases for the tool on the Talkwalker blog , including this one for the auto industry (see screenshot below). 9) OnePitch analyzes 1,000 pitches for trends.

Software 102

Software Analysis Data Tools 102

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Below what that looks like.

Software 115

Software Tools Publicity System 115

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. If you enjoyed this post, you might also like: Is PR Sending More Pitches During COVID-19? [PR My instinct?

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. Take a giant step back: Rebekah Iliff .

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 189

Marketing Content Marketing Data Social Media 189

Flatiron Communications

APRIL 13, 2021

We the media” started 15+ years ago with CGM/blogging and, to a lesser degree, podcasting and has evolved to the point where established journalists (with decent social followings) are jettisoning prestige jobs at venerable news organizations to go it alone. He explains: “I often lament that I missed the golden era of blogging.

Media 41

Media Journalism Reddit Local 41

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? Publish employee posts on the corporate blog.

Corporate 100

Corporate Leadership Brand Branding 100

Bad Pitch Blog

JUNE 25, 2007

New York Times'' Technology reporter Saul Hansell sent us a worse-than-usual pitch that we have been baffled by. Something got us thinking: “Does anyone read what they write?!” Hansell is editing a tech daily called Bits blog. And here’s the pitch he called out. SIG FILE _ "I’m pitching venture-backed.

Pitching 40

Pitching Enterprise Analysis Data 40

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. 10) Picks from the PR tech vendor blogs.

Internal 63

Internal International Data Media 63

PR 20/20

APRIL 2, 2019

In turn, sales can then prioritize lead follow ups and customize their pitch to the prospect’s interests. With snippets, sales can still write their own emails and pull in only what they need— ”we talked about sales enablement, [pull in snippet about sales enablement resources].”. Lead Scoring. Grow Your Business With HubSpot.

Enterprise 84

Enterprise Data Examples Marketing 84

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Then you'll create content that isn't all about pitching or landing the sale.”. Blog visitors might leave a nasty comment. What is the ROI of social? What if we get sued? I want to review this before it’s published.

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

APRIL 11, 2016

Jim had planned to stay on until after the election but is moving on a little earlier than expected to get his new entrepreneurial enterprise going. He will also be blogging at the Democratic and Republican conventions as part of his new duties. Since then, the political and policy site has grown and expanded worldwide.

Travel 40

Travel Media Enterprise Policies 40

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. I cannot claim that I’ve always met this standard myself, as I’m not above a bit of theatricality when pitching an idea or trying to score free drinks.

Employee 103

Employee Communications Internal International 103

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

MAY 14, 2019

How do you compare a brief mention in a top tier business publication to a product review in a blog? For example, if someone reads a product review about your product in a third-party blog, closes the article and then visits your company website the next day, how would you know? Also, please read the Pitches!

Case Study 117

Case Study Software Data Web 117

Bad Pitch Blog

OCTOBER 20, 2006

Let’s review his lame pitching to date. I wonder if it’s an enterprise-wide solution scalable to anyone’s needs. How is a new web site news and why would my blog write about it?” How is a new web site news and why would my blog write about it?” But would I stop writing this leading PR blog?

Real Estate 40

Real Estate Pitching Web Enterprise 40

Bad Pitch Blog

JANUARY 30, 2006

The next pitch was sent in by Stephen Baker at BusinessWeek. This allows us to ignore the punctuation and writing atrocities committed here. Customizing a pitch is not like direct mail customization. And if you have to add an exclamation point, your writing is weak. We just received someone''s third strike pitch.

Pitching 40

Pitching Technology Enterprise Energy 40

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? ” I was ordered to do so and ended up writing a memo to the agency CEO stating my objections of why I thought it was wrong. We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal.

Ethics 71

Ethics Agency Journalism Corporate 71

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Our blog, The Content Strategist, gets hundreds of thousands of unique visitors each month. Great content has the power to do that.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Our blog, The Content Strategist, gets hundreds of thousands of unique visitors each month. Should’ve been, really.

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 111

Content Marketing Marketing Media SEO 111