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Building a perfect pitch? The story is in the data

Onclusive

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. . Also, make sure that it’s compliant with privacy laws such as GDPR.

Pitching 370
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The Future of Security PR in the Face of Cyber Threats

5W PR

Tech Savviness Understanding cyber threats, data privacy laws, and incident response protocols are essential. Prevention Instead of waiting for trouble, PR works to form prevention teams by educating employees, customers, and partners about cyber threats and best practices. These are key to navigating these delicate situations.

Privacy 78
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” These include principles such as “Safety, privacy, and security as first-class citizens” and “Use open source whenever possible; vet everything else and assume it is unsafe.” Kick-ass” PR blogs.

Analysis 142
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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136
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Our Weekly Roundup of Awesome Links is Back! #CrisisRoundup

Melissa Agnes

So here you have it, this week’s #crisisroundup: From The Crisis Intelligence Blog. Social Media Privacy: Should Bosses Be Allowed to Friend Employees? There are two parts to this excellent blog post by Deirdre Breakenridge. Free Webinar: Crisis Management in the 21st Century – Are You Ready? Via @PatrickMeier.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Levie is calling for more digital privacy regulations – something not always expected from a software provider. Have a distinct voice.

Brand 196
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A fish rots from the head: reputation needs leadership

PR in High Definition

Leaders are expected to serve the multiple stakeholders of employees, customers, partners, the community and the environment as well as the traditional model of shareholders. Gaining a reputation for absolute integrity and adherence to the highest standards of trust and privacy are critical. What’s your flavour?