Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Finally, consider: How do you want our employees to describe your company’s innovation journey? How should it be tailored for other C-suite leaders?

How To 99

How To Corporate Storytelling Conference 99

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Stern + Associates

NOVEMBER 13, 2023

But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected. The post 3 Executive Communications Trends for 2024 appeared first on Stern Strategy Group. Obviously, companies cannot and perhaps should not take a public stance on every issue.

Trends 117

Trends Communications Conference Leadership 117

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. There’s no erasing those negative comments from old employees with an axe to grind and nothing better to do with their time.

Digital PR 246

Digital PR Reputation Employee Energy 246

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

JANUARY 17, 2023

This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant. With that in mind, we asked SHIFT leadership and client advisors what they’re keeping top for clients in 2023. Here’s what they said. Nail the message.

Strategy 78

Strategy Communications Leadership Employee 78

Doctor Spin

DECEMBER 3, 2023

Groupthink is a psychological phenomenon where the desire for harmony and conformity within a group leads to irrational or dysfunctional decision-making outcomes. It suggests that when a group’s cohesiveness is overly dependent on the personal appeal of its members, it is more likely to lead to poor decision-making. Pratkanis, A.,

Internal 52

Internal International Groups Leadership 52

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. Surveys and focus groups are a good way to do this. See our blog for more details.). Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making.

Leadership 74

Leadership Energy Corporate Conference 74

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. It’s true interpersonal and it’s true in leadership and group dynamics.

Government 139

Government Survey Ethics Media 139

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. With more than 350,000 employees, 156 facilities, thousands of outpatient centers of care, they provide care to nearly 9 million veterans nationwide.

Ethics 202

Ethics Public Affairs Crisis Management Training 202

Shift Communications

FEBRUARY 8, 2022

Take the time to educate yourself, your team and leadership about the unfolding events. A set of guardrails to ensure that are: Lead with transparency and authenticity — stepping out on subjects like means you could be measured against it (by all stakeholder groups) down the road. Breaking news happens fast. And that’s OK.

Employee 78

Employee Leadership Consumer Internal 78

Doctor Spin

DECEMBER 3, 2023

Dynamic Language in Leadership Communication Framing in leadership communication is crucial because it allows leaders to effectively connect with and influence their diverse audiences in various contexts. The Art of Framing: Managing the Language of Leadership. The Art of Framing: Managing the Language of Leadership.

How To 52

How To Leadership eBook Journalism 52

Landis PR

MAY 15, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng – Novitas Communications. For the original blog, please visit here. Look at your employee policies, hiring practices, CSR, and more. They often act as my personal focus group. How will this impact employees? I’m fortunate.

Company 52

Company Employee Leadership Policies 52

Doctor Spin

DECEMBER 15, 2023

This is the upward flow of information from lower-level employees to the management and leadership teams. This type of communication occurs among employees at the same level within the organisational hierarchy. The messaging function ensures quick, effective, and efficient communication among employees. Horizontal.

System 52

System Employee Meeting Internal 52

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 124

Communications Crisis Internal International 124

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Newsfile

FEBRUARY 28, 2024

company website, blogs). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. PR professionals collaborate with subject matter experts to create and place bylined articles for thought leadership. What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

MARCH 20, 2020

Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. The dog sitter has written a blog post you should read. Everyone wants to offer breaking news.

Communications 218

Communications Employee Video Crisis 218

PRSay

JULY 14, 2020

From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. And in a time of great uncertainty, it was an important factor in bringing our group together. In late March, I was diagnosed with COVID-19.

System 157

System Community Social Media Employee 157

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. Products and services would have to become affordable as they would have to target an increasingly larger middle-income group.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Contently - Strategy

MARCH 22, 2024

is to demonstrate your business services and leadership using quality content. This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. This might seem contradictory as you want to reach a wide audience, but think of this as targeting a group of buyers rather than readers.

SEO 52

SEO How To Engineering Mobile 52

Communications Conversations

OCTOBER 22, 2014

Two weeks ago, I talked about content strategy with a group of fine folks at the Fort Worth PRSA chapter meeting. Conducting a content audit, identifying your content resources (I blogged about that last week). Goal: Employee recruiting. Goal: Shaping perceptions with employees. Developing content. Organization: Edelman.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Do you blog regularly? Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. Test, test, test.

Marketing 169

Marketing Employee Content Marketing Training 169

David PR Group

AUGUST 3, 2015

I would argue that CEOs should follow the same advice though they need not regularly publish doctoral-thesis-worthy communications but rather compelling blog content which can advance their business and personal interests. Below are five reasons why companies should embrace the CEO blog: Puts a face to your organization.

Blogging 40

Blogging Crisis Groups Reputation 40

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

AUGUST 20, 2019

SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures.

Employee 90

Employee Internal International Training 90

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. Thought Leadership Influences Sales ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

PRSay

SEPTEMBER 18, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. All kinds of decisions are made daily by single employees or groups.

Ethics 125

Ethics Reputation Employee Small Business 125

Shift Communications

FEBRUARY 10, 2022

It, however, is no longer mentioned within groups I’m a part of. A couple of years after SL started really gaining traction, I joined The Multiverse Network, a company founded by what can still be described as the smartest guys in the room who built a platform that empowered anyone — companies, universities, fringe groups, fan clubs, etc. —

Marketing 78

Marketing Social Media Meeting Groups 78

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters.

Publicity 174

Publicity Leadership Corporate Agency 174

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Communicators play a big part in helping their organizations stay focused and on the same page.

Insurance 49

Insurance Insurance Healthcare Communications 49

PR in High Definition

APRIL 26, 2021

Recently, a handful of employees from Goldman Sachs came forward to reveal that they were working a shocking 90-hour week. Disgruntled employees have the power to damage a company’s reputation in a matter of minutes. The employees at Goldman Sachs seemingly had no other option than to take this internal issue external.

Internal 62

Internal International Communications How To 62

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

JANUARY 8, 2021

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62