Doctor Spin

JANUARY 7, 2024

Media Blackouts are the result of unfair rules of engagement in a “Post-Truth” media landscape: Media Minefield = the “Post-Truth” media landscape where interactions with legacy news media often result in deliberate misrepresentation. Please support my PR blog by sharing it with other communication professionals.

Interviews 59

Interviews Media eBook Journalism 59

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Doctor Spin

NOVEMBER 22, 2023

Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. Narrowing of Collective Attention Span The broader implications of our interaction with digital media are further underscored by a study in Nature Communications, which reveals a narrowing of our collective attention span.

eBook 52

eBook Groups Biotechnology Resources 52

Doctor Spin

APRIL 5, 2023

As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most. Reputation. Reputation plays a huge role in public relations for B2B. Learn more: Your B t PR Strategy is Cringe, Sorry Subscribe now and get a free ebook on how to get better PR ideas !

B2B 52

B2B Strategy eBook Small Business 52

Doctor Spin

APRIL 5, 2023

As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most. Reputation —Reputation plays a huge role in public relations for small businesses. Please support my blog by sharing it with other PR- and communication professionals. corporate cringe ).

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

NOVEMBER 5, 2023

Please support my blog by sharing it with other PR- and communication professionals. PR Resource: The Silent Switch The Silent Switch Not that long ago, social media algorithms would deliver organic reach according to a distribution that looked like this: Social media algorithms before the silent switch (click to enlarge).

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Doctor Spin

APRIL 25, 2023

Understanding the emotions behind social media interactions. Please support my blog by sharing it with other PR- and communication professionals. Here are seven real-life situations where the Theory of Mind can make a difference: Crafting a press release that resonates with journalists. Tailoring pitches for diverse audiences.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239

Marketing Television Handbook Web 239

Polaris

MARCH 20, 2015

In 2006, we started working with a reputable search company. Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. Having a blog has also led to new business. And we’d held those positions for several years.

SEO 100

SEO eBook Google Engineering 100

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Presspage

MARCH 5, 2020

Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media. Social media plugins help people who like your content to share it with their networks and improve your page’s presence. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. Learn more: The Intranet: The Unsung Hero Amongst PR Channels Subscribe and get a free ebook on how to get better PR ideas.

System 52

System Employee Meeting Internal 52

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. Reputation management is also part of all these programs, further supporting the notion that it is a must-have. #4:

Trends 118

Trends Leadership Measurement B2C 118

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. What is a PR Strategy? the brand’s story. Get creative.

Strategy 76

Strategy eBook Consumer Fashion 76

Presspage

AUGUST 15, 2017

the importance of online reputation management. brought forth vast social media and multimedia tools, including video sharing capabilities. Social Media Social media’s rise following 2005 has been meteoric and now it enjoys a comfortable spot at top of PR strategies worldwide, with no signs of any change.

Technology 115

Technology Big Data Video Data 115

PR Fuel

JULY 12, 2020

In the age of social media, you might not have ever considered just how valuable something like an online press release can be. Marketers today are in touch with how important blogs are for SEO, but press releases can be every bit as useful. People will also trust your brand more when reputable publications write about you.

SEO 69

SEO Engineering Web eBook 69

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity.

Blogging 71

Blogging Twitter Creativity Facebook 71

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. The concept was new, we had long list of participating influencers, lots of content to work with a clear application for social media engagement. I don’t remember the price.

Marketing 60

Marketing Conference Software B2B 60

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Most useful offline resource: Social Media Explained, by Mark Schaefer. 5 Sarah Arrow. 9 Hugh Anderson.

Marketing 251

Marketing Resources Content Marketing Leadership 251

The Resolution Blog

JANUARY 8, 2018

If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it. Easy to use, great insights and all of my social metrics in one place. Read Jim’s insights and my response on Paul Sutton’s PR blog.

Tools 136

Tools Publicity Measurement SEO 136

Solo PR Pro

AUGUST 19, 2014

Website/Blog. These days, it doesn’t have to cost a fortune to get a basic website and/or blog up and running. Many of the most popular registrars frequently come under fire for unethical practices, but Namecheap has an excellent reputation for being affordable, reliable and trustworthy. Receive $9.94

Tools 78

Tools eBook Print System 78

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. And they all blog. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Solo PR Pro

JANUARY 13, 2015

Roughly six years ago, I wrote a guest post for Kami Huyse’s blog about the role of messaging in public relations – at the time, the term “key message” had developed a bad reputation. In the age of two-way communications and social media, we’ve seen that overly packaged messages have an inauthentic air.

How To 40

How To eBook Fashion Reputation 40

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Social media is the obvious one as well.

Writing 114

Writing Social Media SEO Blogging 114

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Add the article to your website and social media channels (e.g.,

How To 40

How To Guidelines Pitching Writing 40

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. People are more eager to trust content from reputable sources. Improves brand reputation. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. That fancy eBook may be packed full of insights, but not everyone you want to reach is going to take the time to read it.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52