Polaris

DECEMBER 2, 2014

In much the same way, you need a business blogging editorial calendar to stay organized and reach your particular business goals. What is a business blogging editorial calendar? An editorial calendar is a calendar filled with a schedule of upcoming blog posts. A blog editorial calendar is helpful for planning content.

Blogging 186

Blogging eBook How To Writing 186

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. HubSpot Inbound Marketing Blog. Copyblogger.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. While you can keep a pulse on what your target publications are covering, your content marketing team can pick up these themes to amplify potential media coverage with blogs, case studies, eBooks and more.

Strategy 195

Strategy Marketing Measurement eBook 195

PR 20/20

NOVEMBER 18, 2022

CTAs should be sprinkled throughout your blogs, webpages, and social media posts like chocolate chips in a warm loaf of pumpkin bread—personal preference? So, for example, if my goal were to share another wildly helpful Ready North blog post, I'd ask you to click here. Be sure to include them in the following: Blogs.

Marketing 80

Marketing eBook Creativity Social Media 80

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. Welcome to the content calendar.

How To 0

How To Content Marketing Conference Analytics 0

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Doctor Spin

MARCH 1, 2024

Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals. Learn more: Where To Find Public Relations Entry-Level Jobs Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Doctor Spin

JANUARY 7, 2024

[link] Instead, new “societal pillars” must be born out of the rubble: a new form of independent news media based on trust (not clicks or ideology) and a new form of successful organisations based on transparency (not avoidance or exploitation). Please support my PR blog by sharing it with other communication professionals.

Interviews 59

Interviews Media eBook Journalism 59

Doctor Spin

JANUARY 4, 2024

If half the returning readership comes for evergreen content and the other half for news commentary, search engines and social media algorithms , I increase the risk of disappointing half of that readership—half of the time. Learn more: The Media Polarisation Model Subscribe and get a free ebook on how to get better PR ideas.

eBook 52

eBook Analysis Engineering Social Media 52

Waxing UnLyrical

MAY 20, 2011

A free ebook from Solo PR Pro. It’s a fabulous ebook that walks you through the most important elements to include in your consulting agreements, gives you examples of agreements … and it’s free. When the ebook was published, I looked at it immediately, and I thought Kellye and Jenny did a great job of it.

Resources 100

Resources eBook Social Media Conference 100

Communications Conversations

MARCH 8, 2019

One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving content, information and data away–for free. For years, Lee Odden has been giving away his tips, tricks and best practices when it comes to digital marketing on the Top Rank blog. They then follow you.

eBook 102

eBook LinkedIn Brand Branding 102

PR for Anyone

NOVEMBER 2, 2021

The “Featured” section is a great place to put videos, pdfs, or eBooks about what you do. And read more articles at www.christinadaves.com/blog/realestate. Make sure you include relevant keywords here. Use emojis to make things pop. Always include your cell phone number. . This is prime real estate on LinkedIn. Ask for recommendations.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cobblestone pieces might be a short video or image from your press release, or a blog post incorporating quotes, etc.

How To 100

How To eBook Content Marketing Social Media 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

PR 20/20

JANUARY 9, 2023

Blog posts, social media shares, white papers, ebooks, and videos. For more tips and tricks, marketing insights, and industry updates delivered straight to your inbox, subscribe to our blog. During the awareness stage , your goal should be to show up in search results for researching buyers.

Comparison 87

Comparison Resources eBook Case Study 87

5W PR

DECEMBER 22, 2020

The first is an offer of a free eBook. Once valuable, they’re more like blogs today and have fallen largely out of favor. Ineffective lead magnets repeat what consumers have already read in a blog and present little if any new information of value. The question they faced was similar – do we remagnetize and, if so, how?

eBook 88

eBook Consumer Blogging Study 88

Cision

SEPTEMBER 3, 2015

Schedule Your Blog Posts. I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write.

Communications 120

Communications How To eBook Training 120

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Follow her on social media. Here’s where you should be putting your energy.

Marketing 120

Marketing Comparison eBook Social Media 120

Doctor Spin

NOVEMBER 29, 2023

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Some experts will go for the easy route by simply presenting themselves as such on social media. Please support my blog by sharing it with other PR- and communication professionals. What does thought leadership entail?

Leadership 52

Leadership Strategy Wikipedia eBook 52

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant. Once updated, you republish your edited post as a ‘new blog.’

SEO 52

SEO Google Engineering eBook 52

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Here are some ways to “humanize” your brand on social media: 1.

Marketing 75

Marketing eBook Case Study Measurement 75

Presspage

APRIL 1, 2019

If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Every PR activity in your plan should be accompanied by clearly stated goals and desired outcomes, such as increasing web traffic, newsletter subscriptions and share of voice on social media. Social media. Press releases.

eBook 60

eBook How To Measurement SEO 60

Doctor Spin

DECEMBER 16, 2023

Please support my blog by sharing it with other PR- and communication professionals. While it can be leveraged to enhance brand image and create positive associations, it requires careful handling to avoid misleading audiences. For questions or PR support, contact me via jerry@spinfactory.com.

Journalism 52

Journalism Ethics Analysis eBook 52

Doctor Spin

DECEMBER 20, 2023

Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. Articles, seminars, publicity, and social media updates. Please support my blog by sharing it with other PR- and communication professionals. This is, of course, stupid. I’m wishing you a Happy Fight!

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

JANUARY 8, 2019

This where someone with real PR experience can really help because it brings together three programs B2B shops typically already have in place – PR, content marketing and social media – to support a reference program. 1) Soft interviews on your company blog. 3) Reports, ebooks and white papers.

B2B 77

B2B Media eBook Interviews 77

PR 20/20

DECEMBER 14, 2022

What about the blog posts we published? Blog articles. Ebook or manual. If your marketing dollars are primarily going towards blogging (TOFU), don’t expect sales-ready prospects contacting your sales team (BOFU). A breakdown of the campaign’s best-performing assets (landing page, blog post, etc.) Source: HubSpot.

Measurement 52

Measurement Marketing Analytics Enterprise 52

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. Marketers can utilize customer information given to PR pros such as testimonials and client feedback to use for social media posts.

Marketing 89

Marketing eBook Pitching Radio 89

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I think much the same can be said of social business. Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network.

eBook 83

eBook Enterprise Case Study Web 83

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. Your Customers. It’s only getting worse.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Polaris

MARCH 20, 2015

Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. Having a blog has also led to new business. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals.

SEO 100

SEO eBook Google Engineering 100

Doctor Spin

DECEMBER 3, 2023

Priming subtly shapes the audience’s perceptions, attitudes, and expectations even before the main message is delivered by carefully sequencing various PR actions, such as media releases, social media engagement, and public events. On the development, mechanisms, and ecology of nonconscious social behavior. Amazon.co.uk.

eBook 52

eBook Journalism Examples Resources 52

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Here are some ways to “humanize” your brand on social media: 1.

Marketing 68

Marketing eBook Case Study Measurement 68

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Think Beyond Social Media. Blog interviews or contributions. eBook quotes and contributions. Blog interviews or contributions. eBook quotes and contributions. Event panel. Dancing Success.

Measurement 95

Measurement eBook Tools Survey 95

Critical Mention

OCTOBER 27, 2018

His agency focuses on blogging, sales and website pages and eBooks. The post 5 Scariest Halloween Campaigns of the Past Decade appeared first on Critical Mention - Media Monitoring. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Doctor Spin

MARCH 20, 2023

From product descriptions and marketing materials to news articles and social media posts, AI-powered content generation tools are rapidly streamlining content production and allowing companies to maintain a consistent presence across multiple platforms. We can also expect a rise in chatbots and virtual assistants.

Corporate 52

Corporate eBook Tools Data 52