Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

OCTOBER 7, 2021

Request Demo. Modern technology has simplified building your pitch lists by allowing you to log into your online contact database and select your target authors with the click of a button—in a matter of minutes. Learn more about Onclusive’s journalist relationship management tools or request a demo today.

Media 195

Media Pitching Tools Resources 195

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.

Media 195

Media Software Analytics Measurement 195

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Presspage

FEBRUARY 15, 2024

Embracing this technology helps companies meet investor needs and solidify lasting relationships. Ensuring data privacy is paramount as companies use extensive data for insights, necessitating strict measures to safeguard sensitive investor information. But how can IROs make the most of these new technologies?

Analytics 78

Analytics Data Ethics Privacy 78

Onclusive

DECEMBER 16, 2020

PR measurement that identifies the most impactful content and optimizes content quality will grow in importance, and more advanced analytics tools will help determine strategic investment decisions. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 152

Media Relations Media Print Software 152

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Measuring ROI and Attribution Quantifying the impact of influencer marketing on B2B outcomes, such as lead generation, customer acquisition, and revenue, can be challenging. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. A blogger from some tech company’s blog will always be included. In remembrance.

Brand 151

Brand Branding Reddit Pitching 151

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. Utilizing AI and insights-driven technologies can now aid in determining the right messages, measure the audience of their earnings news and build reports to advise on future messaging. appeared first on AirPR.

Software 150

Software Financial Measurement Report 150

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. To see AirPR’s Research Trends TM in action, request a demo of AirPR today.

Brand 170

Brand Branding How To Trends 170

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. If one thing is certain, technology and the media will continue to change. And this year was no exception. We can help!

Pitching 95

Pitching Print Measurement Report 95

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. Video summaries of current blog posts are another way to ramp up video content. Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Flack's Revenge

JANUARY 19, 2017

In addition to two great demos, the event featured a panel that discussed UI design. Jeff Sauro and Measuring U. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. Tom Tullis, author of Measuring the User Experience will be speaking.

Enterprise 120

Enterprise Resources Software Privacy 120

Flack's Revenge

JANUARY 19, 2017

In addition to two great demos, the event featured a panel that discussed UI design. Jeff Sauro and Measuring U. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. Tom Tullis, author of Measuring the User Experience will be speaking.

Enterprise 120

Enterprise Resources Software Privacy 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 117

Software Tools Publicity System 117

Communications Conversations

NOVEMBER 10, 2014

I started by asking for a demo of a tool called “ Wordsmith.” And this is where my demo comes in. Here’s an example of what the report looked like from my blog: Now, there’s nothing special about what Wordsmith is doing here. It’s worth a look as a time- and cost-saving measure.

Corporate 146

Corporate Communications Tools Content Marketing 146

Burrelles Fresh Ideas

JANUARY 30, 2024

Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. CLICK HERE TO REQUEST A DEMO OR CONSULTATION The post Crisis Comms, AI and Ethics: January Roundup first appeared on Burrelles. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 97

Ethics Crisis Transportation Airlines 97

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. The demo below looks pretty slick though.

Tools 101

Tools Survey Pitching Analytics 101

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. SCHEDULE A DEMO. Speak to, not at your audience.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

APRIL 5, 2019

And companies that blog have a whopping 434 percent more indexed pages than businesses without blogs, leading to better SEO. How do I measure its success? With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). Learn more: press release , blog post.

Industry 87

Industry Media Technology Employee 87

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. Additional options to consider are earned media , such as guest blogging for credible 3rd-party publications and reaching out to news outlets to feature your company’s press release.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. SCHEDULE A DEMO. Speak to, not at your audience.

Marketing 68

Marketing eBook Case Study Measurement 68

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. SCHEDULE A DEMO. Speak to, not at your audience.

Marketing 60

Marketing eBook Case Study Measurement 60

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. SCHEDULE A DEMO. Marketing’s funnel is changing.

Trends 108

Trends Marketing Mobile YouTube 108

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance.

Data 159

Data Media Software Viral 159

Critical Mention

APRIL 2, 2019

Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. SCHEDULE A DEMO. Wappalyzer. This free tool identifies what software your competitors are using. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Critical Mention

JANUARY 8, 2019

Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. SCHEDULE A DEMO. Develop your own pitch style. You can connect with Jacob on Twitter.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

Onclusive

FEBRUARY 17, 2021

Today we’re reviewing the next steps after choosing an agency partner: onboarding your account team, establishing the optimal scope and budget, setting goals, measuring and reporting on KPIs, and creating structures for an ongoing review and planning cycle. Measuring and reporting on metrics that matter. Will there be weekly check-ins?

Agency 51

Agency Measurement Resources Report 51