ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Crisis Communications. Media Measurement. Executive Thought Leadership.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Melissa Agnes

JANUARY 5, 2015

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. But let’s not be fooled.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. If you are sceptical it’s not just me saying this.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Ronn Torossian

AUGUST 4, 2018

While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content.

Twitter 199

Twitter Customer Service Social Media Tools 199

5W PR

JUNE 6, 2017

Before talking about building trust after a crisis, let’s at least mention the need to build trust with your clients and customers on an ongoing basis. Part of that will be in friendly and helpful service and part will be in integrity and honesty. Nature of the Crisis. Or if not, more likely to forgive faster.

Crisis 76

Crisis Publicity Policies Airlines 76

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Rock the Status Quo

JANUARY 13, 2015

TEN YEARS of social media growth, experimentation and learning. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. How do we turn them into customers? Is the risk of crisis worth it? Wow , right?

Social Media 100

Social Media Media Facebook B2B 100

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

PR in High Definition

AUGUST 27, 2019

And of course, the challenge with crisis situations is that seemingly minor incidents need to be handled correctly. Not doing so can be taken as a snub, not taking an issue seriously or caring about customers, or even an indication of guilt. If it’s an unhappy customer, then should you pass it on to customer services?

Crisis 72

Crisis How To Newspapers Reputation 72

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

Melissa Agnes

SEPTEMBER 12, 2014

From The Crisis Intelligence Blog. The Value of a Crisis Simulation. This week’s episode of The Crisis Intelligence Podcast. TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. Help Prevent A Crisis With A Social Media Risk Analysis.

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. More than half, or 51% of executive surveyed said the public relations or communications department is “is best suited to oversee an organization’s social media efforts.” .

Survey 60

Survey Corporate Social Media Media 60

5W PR

SEPTEMBER 7, 2017

By: Kaia, Social Media Manager. In a time of social media-fueled cynicism, knowing what your brand stands for and communicating that effectively is a powerful tool. With the rise of social media, it’s easier than ever for brands and their customers to interact, and followers form opinions at the speed of text.

Trends 108

Trends Airlines Social Media Crisis 108

Newsfile

OCTOBER 24, 2023

Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. Ready to get your press release out there? Just leave everything to us!

Communications 52

Communications How To Corporate Training 52

Solo PR Pro

OCTOBER 16, 2018

Gayle Lynn Falkenthal, APR of the Falcon Valley Group , recommends: “Check all current plans and update for 2019, including your strategic communications plan, crisis communications plan, and anything else relevant. Depending on their sector, some clients might balk at creating a crisis plan. Cris es – Be Prepared.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Bianchi Biz Blog

FEBRUARY 2, 2023

Another potential use of ChatGPT in the automotive industry is in the creation of social media content. The model can be used to generate tweets, Facebook posts, and other types of social media content that can be used to promote products, events, and other aspects of the company.

Automotive 80

Automotive Training Customer Service Data 80

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 100

Interviews Publicity Technology Social Media 100

Marketwired

JANUARY 26, 2016

I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. Instead of a neutral or positive experience with the product, poor customer service ignited negativity and hostility toward the brand. I needed help and I needed it fast.

Brand 100

Brand Branding Customer Service Reputation 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Social Media 61

Social Media Media Crisis Energy 61

Cision

MAY 26, 2016

The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general. Figure out what it’s about (marketing, sales, customer service, elephants?). The key players here are going to be Google Analytics and a third-party social media monitoring tool. and so much more.

Analytics 200

Analytics Energy Google Data 200

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. Yet as often happens, the crisis gave Uber the chance to turn the corner on its troubles by replacing founder and CEO Travis Kalanick. But as the outcry grew, United changed its tack.

Airlines 180

Airlines Reputation Journalism Crisis 180

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Social media management. For companies without an effective data science practice, crisis communications will be an ongoing trial. Machine Reading. Client announcements.

Publicity 166

Publicity Analytics Data Advertising 166

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 137

Airlines How To Engineering Radio 137

PR News

MARCH 13, 2017

So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog.

Customer Service 84

Customer Service Brand Branding Retail 84

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. What courses does/did your school’s PR major offer?

Education 150

Education Training Course Social Media 150

Critical Mention

JUNE 29, 2018

Just a couple of months ago, a PR crisis came out of nowhere. Suddenly Tide found itself in the middle of an unexpected PR crisis that it didn’t cause. Takeaway: Not preparing a statement and robust PR strategy before responding to a crisis can lead to serious consequences. To eat or not to eat? Hint: Definitely do NOT eat).

Crisis 68

Crisis Customer Service Video Financial 68

Critical Mention

JANUARY 30, 2019

To help you narrow your search, here are some features, benefits and services to look out for as you make your evaluation: Real-time results. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical. 24/7/365 customer service.

How To 60

How To Media Analytics Television 60

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Doctor Spin

APRIL 5, 2023

By sharing stories, insights, and industry news with their customers through press releases , social media posts, and other PR tactics, small businesses can foster trust and loyalty among their customers. Improved crisis management —A solid PR strategy can help small businesses manage crises more effectively.

Small Business 52

Small Business Strategy eBook Reputation 52