ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. The art of the follow up can be its own blog post. Communicate with stakeholders .

How To 321

How To Media Report Pitching 321

The Hoffman Agency

MARCH 6, 2023

Between the newfound understanding that it’s okay to ask for help, the team-driven review process that has catalyzed my growth and bouncing ideas off one another to drive better creativity, it’s safe to say that I love being part of a team and more importantly, part of Hoffman’s team.

Internal 36

Internal International Pitching Creativity 36

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

Brand 78

Brand Branding How To Film 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. At a top PR agency , winning a new client is when the real work starts. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. At a top PR agency , winning a new client is when the real work starts. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. A key component of stellar media relations is knowing what stories to pitch and to whom. Know that not everything is news. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

Sword and the Script

APRIL 20, 2021

A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. By the end of its third year, that blog was: earning 20,000 visitors a month. I didn’t pitch it.

B2B 106

B2B Leadership Marketing Blogging 106

PR Conversations

APRIL 27, 2017

It has taken rather a while to unpack all the boxes, redecorate and invite you round for a house blog-warming party chez PR Conversations*. During our blogging hiatus, Judy Gombita has kept up the PR Conversations action via our hugely successful Twitter micro-blog. We are about being innovative, imaginative and influential.

Blogging 58

Blogging Writing Pitching Storytelling 58

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. And in 2011, there were seven blog posts on the campaign that had been tracked. And then we pitched. Do not send blanket pitches.

Case Study 102

Case Study Internal International Study 102

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. A chance to show creative flair. .

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. No creative spark . See this earlier post for more on the power of PR creativity.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Read more: How To Promote Your Blog With 107 Content Promotion Tactics. Read more: How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Blog about the coverage. Explain more in a blog post and post to your site. Circulate internally. Share on social media.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

AUGUST 2, 2016

You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it. Look internally. Most brands focus externally when creating and promoting content, but they’re missing an important audience to include: the internal audience. Try a few options and evaluate your progress.

Internal 120

Internal International Customer Service Pitching 120

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Prohibition

SEPTEMBER 28, 2021

We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too! What a month it’s been, and not just on the PR and social side of things. Team PPR x.

Video 62

Video Education B2B Local 62

Marketwired

MARCH 8, 2016

This is post 4 of our 5-part #CreativePR blog series. Every campaign, pitch, or piece of content starts with an idea. Which tools their international team relies on for collaboration . Get organized with internal communications tools. Communications professionals know that there’s no shortage of offerings all around us.

Internal 100

Internal International Exercises Tools 100

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

The Hoffman Agency

MARCH 23, 2021

I was often approached and received pitches, emails, press releases from public relations professionals, so it seemed natural to make the leap to PR since my experience as a recovering journalist gives me the leverage to succeed. As an intern at Hoffman, my storytelling skills are coming in handy.

Storytelling 69

Storytelling Crisis Management Internal International 69

The Hoffman Agency

SEPTEMBER 3, 2020

By Samantha Spitz, Intern. I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. Hoffman hosts weekly get-togethers with the whole team, frequent 1:1 check-ins and a weekly intern cohort meeting.

Storytelling 69

Storytelling Internal International Instagram 69

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89

Agency Energy Crisis Management Industry 89

Buzzstream

OCTOBER 21, 2021

In case your client hasn’t mentioned yet, ask your clients how they manage projects internally or with other agencies. Which were the last design updates we asked the creative team? To propose a wide implementation, I took two avenues: Formally pitched to Department Heads at the agency. Start small, think big.

Software 151

Software How To SEO System 151

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. a) Press releases typically get more internal scrutiny than any other category of public facing content.

Survey 104

Survey Report Media B2B 104

The Hoffman Agency

FEBRUARY 4, 2021

I cannot believe my time as an intern will soon be coming to a close. I think one of my favorite projects that I’ve worked on was a pitch incorporating a social media influencer. I was tasked with taking the first crack at the pitch, and it was more creative and consumer-facing than all the other pitches I had written at the time.

B2C 41

B2C Pitching Writing Internal 41

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

APRIL 11, 2017

This is an opportunity for PR to the extent internal experts can help a reporter and their audience break down and understand an emerging issue. A pitch is certainly a staple way of getting the word out, but email inboxes are crowded. Owned media channels, such as corporate blogging , are excellent alternatives. Talk to Us!

Report 73

Report Media Survey Pitching 73

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Should companies hire public relations people internally?

Interviews 106

Interviews Publicity Technology Social Media 106

5W PR

NOVEMBER 27, 2018

Take advantage of opportunities to connect, internally and externally, to build brand loyalty. Be creative, but don’t go so far out of the box that you offend or alienate. But Don’t Stop Your Pitches. Create a Content-Rich Blog. There was a time when the word “blogging” was merely a buzz word.

Brand 107

Brand Branding Engineering SEO 107

Cision

JULY 7, 2016

I’ve been very fortunate in my career to have been offered the opportunity to broaden my communication skills to other areas, such as speech writing and internal communications. There are so many opportunities to write now, whether it’s for your own blog or for the many smaller news outlets that need content. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

The Hoffman Agency

FEBRUARY 22, 2022

It’s incredibly hard to believe that almost four months have passed since I first set (digital) foot at the agency, thrilled to be a part of the industry and unaware of the invaluable practice, collaboration and exposure to creativity I would gain throughout this experience. A lack of micromanagement is a sign of trust — not neglect.

Internal 36

Internal International Leadership Agency 36

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way. That passion drives bravery and pays off in bold creative ideas that make a difference.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Source: International Journal of Business Communication 9 Mishra, K., Source: International Journal of Business Communication 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52