ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. We say, go ahead and break that rule.

Skype 136

Skype Conference Agency Product Launch 136

Solo PR Pro

MARCH 12, 2019

Mastermind groups are a good example. Rather than giving you a linear list of words, words, words, a mindmap lets you see the project as a picture and make good use of the creative side of your brain. Here is an example. The core idea, the tree trunk, is simply “Product Launch” accompanied by an image of the product.

Product Launch 52

Product Launch Tools Groups Creativity 52

PR 20/20

OCTOBER 4, 2018

hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing.

Video 78

Video Trends Strategy Marketing 78

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. ChatGPT does a fair job of describing both sides of the argument and adding a specific example.

Interviews 100

Interviews Publicity Technology Social Media 100

Konnect Agency

NOVEMBER 7, 2019

Here are a few examples of influencer programs to get your wheels turning: In-Kind Partnerships: These are partnerships with influencers where you offer free product in exchange for a social media post like an Instagram story, Instagram post or a blog article. Pros: Perfect for a $0 budget. Eliminate Heavy Weightlifting.

Instagram 60

Instagram Social Media Software Analytics 60

Shift Communications

AUGUST 23, 2016

We work with them to look at the typical customer journey for a client’s industry, and develop creative strategies to ensure our clients are getting in front of their customers and potential customers with the right message on the right platform. Here’s where we define what success looks like from a qualitative and quantitative basis.

Company 60

Company Analysis Healthcare Product Launch 60

Critical Mention

OCTOBER 21, 2018

An example is misspellings, which are key to monitor so you don’t miss mentions even if they’re spelled incorrectly. Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis. SCHEDULE A DEMO.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic.

Agency 54

Agency Healthcare Interviews Insurance 54

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Prohibition

JANUARY 14, 2022

It could be man-made—for example, a product recall. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. For example: A lawsuit alleging dangerous product defects. It could be natural—an earthquake or a flood.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. Costco is the perfect example of a company that is obsessed with crafting a great culture.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

JUNE 10, 2021

Benefits of a framework for managing risk & examples | Jump to text. It comes down to product launches. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Differences between risk & crisis | Jump to text. Real-time risk management | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. [link] pic.twitter.com/hutp8BCyC4 — Muck Rack (@muckrack) January 18, 2024 What is Up-And-Coming with AI in 2024?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. How do LinkedIn ads run? Secondly, we have consideration campaigns. Job seniority.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. This can include sharing exclusive discount codes or highlighting their product recommendations.

Retail 62

Retail Marketing Advertising Advertising 62

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. A few examples would include: Get access to high-level competency you won’t (or can’t) hire. Get access to creative, out-of-the-box thinking. Senior vs creative. Single PR project. High staff turnover.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR 20/20

MAY 24, 2018

The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other. Consider the following examples: Generate 100 sales qualified leads (SQLs) within the manufacturing industry by the end of Q4. Blog subscribers. Industry / product partnerships or integrations.

Marketing 40

Marketing Comparison Internal International 40

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. If you are having trouble on the brainstorming front, check out this blog post that may help you.

B2B 60

B2B Interviews Strategy Product Launch 60

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180

Beyond PR

AUGUST 4, 2016

Use the video option to tease upcoming product launches or company news. Check out this example from Mazda.). Pin a blog post with a quote graphic. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), This will allow users that may not have otherwise heard of your brand to find it.

Social Media 40

Social Media Pinterest Media Marketing 40