Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Use Your Press Release to Drive Traffic to Your Blog.

Infographics 283

Infographics Consumer Video Examples 283

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. According to the findings, “94% of all blog posts have zero external links.” Too many marketers believe that short content outperforms long form.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Critical Mention

NOVEMBER 6, 2018

Of course, a logo is important for allowing your customers to instantly recognize your company, but people don’t tend to connect with logos in the way your business may desire. Write for your target audience. Alternatively, you can create an infographic displaying the same information. Write to a high standard.

Social Media 65

Social Media Media Writing Infographics 65

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products.

How To 98

How To Ethics SEO Guidelines 98

Buzzstream

FEBRUARY 7, 2018

In short, influencers are tired of being asked to write and promote other people’s content for them when there’s so little value offered up front. To determine how this traffic will benefit your business, I’d highly recommend you review this fantastic guide to driving traffic to your site from Cody West on the Ahrefs blog.

Writing 134

Writing SEO Examples Blogging 134

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. And it’s not just the startups anymore. This tactic has a name: “pump and dump.”

Software 93

Software Banking Technology Data 93

ReimaginePR

DECEMBER 17, 2016

If you really can’t write: If you have no clue on how to write a proposal, it at least gives you the bare bones of what you should include, even if the writing isn’t reflective if your brand. I write him and he writes back saying he didn’t forget, he knew it was happening, he just had an emergency.

Tools 120

Tools Writing Meeting Infographics 120

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Sometimes, an image can even spark an idea for a story. So if imagery inspires you, start there.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. What would you rather read?

How To 120

How To Tools Exercises Viral 120

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts. Infographics. Post on your blog. Guest posts on influencer blogs. Digital news releases. Original images. Manage an online newsroom. News wires.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts. Infographics. Post on your blog. Guest posts on influencer blogs. Digital news releases. Original images. Manage an online newsroom. News wires.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts. Infographics. Post on your blog. Guest posts on influencer blogs. Digital news releases. Original images. Manage an online newsroom. News wires.

Digital PR 100

Digital PR Analytics SEO Measurement 100

ImPRessions - Crenshaw Communications

JULY 18, 2017

Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. Of course, the driving factor for an organization to conduct research should be something like getting to know their customers better, or using data to improve a product or service. Newsjack where possible.

Survey 136

Survey How To Construction Data 136

5W PR

JUNE 25, 2018

Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly. Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. The following tips could help any PR agency make the most out of their content plan.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Infographics. That’s why you need to do more than just blogging. People are more interested in visuals than ever, whether it’s infographics, images or videos. What does it include?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Critical Mention

FEBRUARY 10, 2018

Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out. This opens up more opportunities for those who want to specialize in the visual side of PR with images, video, infographics and more. via GIPHY. Creativity matters .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Of course, your client must be relevant in some way to the topic.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Frederik Vincx

FEBRUARY 16, 2016

They implement small changes at a time, check that each iteration is on track, and correct course if necessary. After several weeks of writing, design, and revisions, an e-book is published. In week 2, the team writes blog posts about the content of the most popular updates. Valuable work delivered quicker.

Software 60

Software Measurement Infographics Meeting 60

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Stuart Bruce

DECEMBER 14, 2015

Certainly when I’ve run PR training courses and spoken at conferences in the UK, Europe and elsewhere in the world I’ve discovered some awareness of the existence of PRstack and the books, but not so many people who are actively using it, reading the books and actually changing what they do. I suspect very few.

Infographics 60

Infographics eBook Conference Training 60

PR Fuel

MARCH 17, 2020

Of course, it’s not a zero-sum game. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. Of course, there are a few cons to content marketing. Sounds great, doesn’t it?

Publicity 65

Publicity Small Business Advertising Advertising 65

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Of course, developing brand guidelines is neither easy nor inexpensive. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders.

Brand 40

Brand Branding Product Launch Guidelines 40

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. For example, upload the slides to SlideShare and embed the presentation in the blog post.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Subscribe to our blog. Talk with employees.

How To 48

How To Agency Writing Interviews 48

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Waxing UnLyrical

MAY 22, 2011

And now I have to figure out how to write a post about car diapers (read the post & comments, and you’ll see where that came from). Why: someone actually wrote a whole post… on a blog for lawyers… about a ponytail. Infographic marketing tips: 11 ways to promote , by Lee Odden. from Lawyerist.

Infographics 66

Infographics Social Media Course Blogging 66

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations.

Media 78

Media YouTube Transportation eBook 78

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? Instead of sending a regular press release, use an infographic to tell your story.

Writing 118

Writing Newspapers Report Data 118

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 145

eBook YouTube Video Social Media 145

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. The stats from a recent white paper you published find new life as a shareable infographic. Maybe you have a blog post written to bring in subscribers to your company’s newsletter. Is there a YouTube video that garnered thousands of organic views?

eBook 52

eBook Video YouTube Blogging 52

Melissa Agnes

AUGUST 20, 2014

Here is how I’ve integrated these stages into courses. Faculty might have students create blogs, use a course learning software’s discussions, or even create a Facebook Group. One way I do this is by having students create infographics around a given topic. Creating personal learning environments.

Social Media 279

Social Media How To Infographics Media 279

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51