Sword and the Script

OCTOBER 21, 2014

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

Social Media 118

Social Media Study Blogging Company 118

Marketwired

DECEMBER 10, 2015

The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow. Check out the survey highlights in our original infographic and read more in our news release. But owned media — blogs, tip sheets, case studies, webinars, etc.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. In Harry Potter newspaper pictures are alive with characters that move. Why use animated gifs? messaging apps and even email.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Personalize Your Brand.

Infographics 283

Infographics Consumer Video Examples 283

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. They include infographics.

Corporate 60

Corporate Strategy Pinterest Web 60

Beyond PR

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 77

Blogging Company Engineering Airlines 77

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Business Wire takes holidays seriously.

Infographics 153

Infographics Travel Product Launch Video 153

The Hoffman Agency

AUGUST 1, 2018

Large corporations, on the other hand, often employ what is known as “Corporate Speak” — jargon that, while scholarly in tone, can be difficult to comprehend. The post Storytelling vs. Corporate Speak — The Ultimate Showdown appeared first on "What's HAppening" Blog.

Storytelling 28

Storytelling Corporate Infographics Government 28

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Psychographics Values : Sustainability, transparency in corporate practices, community involvement.

How To 52

How To eBook Corporate Groups 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. These can be used to both inform and educate the audience in a more visually appealing manner.

Strategy 88

Strategy Content Marketing Employee Google 88

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Harvard Business Review says that your customers are making purchases based on corporate purpose commitments and actions in 2023. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2.

Examples 116

Examples Energy Retail Product Launch 116

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

5W PR

MAY 24, 2021

Make sure it can be easily searched by using Google and corporate search engines. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Optimise the content by using keywords and adding links.

Guidelines 88

Guidelines Infographics Writing Engineering 88

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. Check out our Crisis Intelligence Blog. Check out Chris Syme’s blog. Check out Chris’s infographic board on Pinterest. But what differs between everyday monitoring and in-crisis monitoring?

Social Media 249

Social Media Crisis Media Training 249

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. If you’re stuck for byline or blog ideas, you can always ask a handful of peers, customers, or sales reps for feedback on their biggest needs, concerns, or frustrations. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.

Media 210

Media Automotive Resources Product Launch 210

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

JUNE 12, 2018

wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. If you’re not familiar with the martech infographic , a gentleman named Scott Brinker invented it to track the growth among vendors developing marketing technology tools. and execute on them

Creativity 61

Creativity Infographics B2B Corporate 61

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Intrado was formerly known as West Corporation. Lastly, we announced that Agility, our AI-driven SaaS industry platform for corporate communications professionals had been named Momentum leader in the $4.5 billion PR software market.

Software 93

Software Banking Technology Data 93

Presspage

AUGUST 12, 2020

Nowadays, corporate newsrooms can communicate directly with your target audiences, often bypassing the traditional gatekeeper that was the media. Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. It should be.

Brand 117

Brand Branding Infographics Analytics 117

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Read more about how in our second most popular blog post of the first quarter. If fluffy jargon and corporate speak is not your forte, you’re not alone. Here’s how. Let’s take a look: 1.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Presspage

MARCH 5, 2020

Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

MaccaPR

NOVEMBER 20, 2018

Yet some of the country’s largest corporations appear determined to allow their newsrooms – if they can be found at all – to serve as a dumping ground for old press releases, and little more. In fact, a corporation’s newsroom button is typically buried in the footer within the About Us section. So want to frustrate the media?

Mobile 91

Mobile Corporate Survey Web 91

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. How the Corporate Newsrooms Scored in 2015. However, even the Fortune 100 are way behind in meeting these trends and supplying the type of content the media is looking for in corporate newsrooms. 500 companies blog than F500.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. How the Corporate Newsrooms Scored in 2015. However, even the Fortune 100 are way behind in meeting these trends and supplying the type of content the media is looking for in corporate newsrooms. 500 companies blog than F500.

Trends 100

Trends Media SEO Analytics 100

Waxing UnLyrical

MAY 28, 2013

Finding Keywords: The First Step to Blogging Success. Why: In this WUL guest post, Sean McGinnis explores one of the most important aspect of blogging (and content marketing), finding keywords. Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right. Based in the Washington, D.C.,

Marketing 80

Marketing Infographics B2B Content Marketing 80

Sword and the Script

AUGUST 16, 2016

Corporate communications and PR, especially those with media or influencer relations duties, can have a tremendous impact on content marketing. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60