PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 87

Industry How To Comparison Leadership 87

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 109

Video Marketing SEO Social Media 109

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 40

Resources Content Marketing Marketing Leadership 40

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Prohibition

MAY 6, 2020

Get to know the answers to these questions, and you can adopt your content marketing approach accordingly. It is this recovery phase where digital marketers can currently add the most value through engaging, insightful and informative content marketing. What pressures are they under from their clients?

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

B2B 93

B2B Marketing Measurement Social Media 93

Onclusive

DECEMBER 6, 2019

Digital Sales and Marketing World. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Content Marketing World. Dates: April 5 – 7, 2020. Location: Hartford, CT. Dates: April 15 – 17, 2020. Dates: October 13 – 16, 2020. PR Decoded.

Conference 329

Conference Marketing Case Study Measurement 329

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 52

Industry How To Comparison Leadership 52

Sword and the Script

FEBRUARY 6, 2018

In reviewing the study, I think it has implications for business in public relations and content marketing. 50% trust financial industry analysts. You can and should run content marketing like a publisher. Communication builds trust and it’s a function of leadership. 4 Ways for Business to Build Trust.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. They can also share their industry awards which can help show the brand’s potential for growth and success. One way to improve internal communication is to establish regular communication channels between leadership and employees.

Company 88

Company Corporate Product Launch Internal 88

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 117

B2B Study Survey Software 117

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on HubSpot An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Media 100

Media Pinterest LinkedIn Case Study 100

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Segment your target markets. Let’s say your target market is new parents. And long-form content.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. A: It should come as no surprise that our blog is the center of our inbound approach.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Thought leaders are not only the go-to people in their industry, but those who move and inspire others in their field. The Best Way to Measure Thought Leadership.

Leadership 40

Leadership Insurance Insurance Community 40

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing.

Content Marketing 182

Content Marketing B2B Marketing How To 182

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse essentially analyzes what’s being written and aggregates content based on your industry, your connections and what you choose to follow on the network. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Burrelles Fresh Ideas

DECEMBER 5, 2023

Lack of Leadership Communication Leadership plays a crucial role in setting the tone for internal communications. To overcome this barrier, organizations need to prioritize leadership communication training, ensuring that leaders at all levels are equipped with the skills to convey their messages clearly and inspire their teams.

Internal 95

Internal International Communications Employee 95

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Blogs – an executive’s own, plus a commenting strategy for others.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 11, 2015

As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences. But it can be hard to generate innovative content ideas when deadlines loom daily. Best Practices Featured Content Marketing'

Content Marketing 120

Content Marketing Trends Analytics Facebook 120

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And with so much content bombarding your audience, credibility is key to breaking through the noise.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Victorious PR

APRIL 21, 2023

This is where public relations (PR) plays a crucial role in the blockchain industry. As these industries continue to evolve and gain mainstream attention, having a well-executed PR strategy is essential to establish a positive reputation, position a brand as a thought leader, and create awareness among key stakeholders.

Reputation 52

Reputation Advertising Advertising Education 52

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The wealth of data we now have on customers (from product, finance, marketing, operation) enables forward-thinking customer success teams to have meaningful and timely conversations. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

NOVEMBER 15, 2016

Here are three others: Executive thought leadership; Influencer marketing; and. Contributor marketing. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. Influencer Marketing. Contributor Marketing. digital) and ‘dot-photos’ (.photos)

Trends 120

Trends Leadership Small Business Analytics 120

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. The strength of this relationship depends on products that make customers’ lives easier and content that shows them how. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

JUNE 9, 2020

Internal sharing pulls double duty: When the next catastrophe hits, and the leadership takes out the budget hatchet , again, they don’t want to cut yours because they understand the outsized-value you deliver to the business. That’s what content marketing is all about. Too many confuse content marketing with marketing content.

Media Relations 111

Media Relations Media Survey Pitching 111

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn. What is it?

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Victorious PR

MARCH 30, 2023

Leveraging Thought Leadership Finally, PR for entrepreneurs can be a key element in allowing individuals to establish themselves as thought leaders in their industry. This can help build credibility and establish the brand as a trusted authority in their industry.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

Leveraging Thought Leadership Finally, PR for entrepreneurs can be a key element in allowing individuals to establish themselves as thought leaders in their industry. This can help build credibility and establish the brand as a trusted authority in their industry.

Publicity 52

Publicity Brand Branding Reputation 52

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle.

Exercises 198

Exercises Google Writing Blogging 198

PR 20/20

APRIL 29, 2023

Content production, such as blogging, is an effective way for associations to communicate with members, build authority, increase visibility, and drive traffic to their website. Additionally, as the experts in their field, and creating blog content can help associations like yours establish authority and thought leadership.

Engineering 77

Engineering Google Tools Blogging 77