5W PR

MARCH 26, 2024

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. Underscore that the company puts user privacy first, sticks to the necessary guidelines, and fortifies user data like a bank vault.

Strategy 78

Strategy Privacy Financial Guidelines 78

5W PR

SEPTEMBER 27, 2023

It’s a time when consumers are ready to spend, making it a chance to increase sales and brand recognition. However, as a general guideline, there is a way when companies should consider starting their holiday marketing preparations. This not only spreads goodwill but also resonates with socially conscious consumers.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Shift Communications

JANUARY 21, 2016

Would you ask a room full of toddlers to read the top five food blogs for their perspectives on the FDA’s guidelines for sugar intake as a way to sway them into eat their veggies? How can you fine-tune your own consumer insights? There’s no way to reach your consumers if you don’t understand them. Of course not!

Consumer 60

Consumer Guidelines Course Storytelling 60

5W PR

OCTOBER 14, 2020

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support. Guidelines.

Social Media 88

Social Media How To Media Guidelines 88

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 94

B2B Marketing Measurement Social Media 94

PRSay

SEPTEMBER 7, 2021

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. 9 and Sept. 21 ) and a new Ethics Quiz. . She lives in Norfolk, Va.,

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. Just make sure influencers do follow FTC guidelines. We suggest investing more money upfront to get the usage rights to share influencer content across paid, earned and owned (like email and blog) campaigns, too.

Strategy 97

Strategy Marketing Guidelines Creativity 97

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine. Assess engagement rates, reach, and sentiment among the audience.

Brand 78

Brand Branding How To Analytics 78

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.

Social Media 79

Social Media Strategy Media Reputation 79

The Proactive Report

DECEMBER 14, 2014

This fact would have been material to consumers in their purchasing decision regarding the PS Vita. “Respondent has represented, directly or indirectly, expressly or by implication, that these comments about the PS Vita were independent comments reflecting the views of ordinary consumers who had used the PS Vita.”

Guidelines 168

Guidelines Training Employee Social Media 168

5W PR

MAY 10, 2023

Brands can also produce content on child development and safety guidelines through blog posts, articles, videos, or social media. appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Providing Relevant and Valuable Content Baby product brands can offer helpful and informative content to benefit customers.

Brand 88

Brand Branding Customer Service Guidelines 88

5W PR

JANUARY 11, 2021

Follow these guidelines, and a brand can be on the way to becoming a household name. Focus the attention on the consumer, not on the brand. Create a personal connection between the brand and the consumer. Consumers respond more to positive advertising messages than negative campaign messages.

Brand 88

Brand Branding How To Guidelines 88

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The power of CTV and OTT advertising was also covered as consumer adoption has grown. The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. In fact, a quick scan of Google Trends shows us that consumer interest in CCPA is rising as we approach January — so media will follow. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. The FTC’s mission is to protect consumers from unfair or misleading acts in commerce. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Blog content from people with varying writing skills (this even applies to some “media “sites now). Sensing a trend here?

Handbook 131

Handbook Guidelines Print LinkedIn 131

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. So, what is local search optimization, and why is it important?

Local 97

Local SEO Strategy How To 97

PR Fuel

MARCH 22, 2022

For example, you can also look at social media influencers, radio programs, magazines, and blogs. Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice. Don’t assume every company lists the same guidelines. Start Writing.

How To 92

How To Guidelines Writing Pitching 92

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. However, there are also several restrictions in place for these businesses because they have to follow government guidelines. This was an important question and one that should be explored beyond one student or one blog post.

Government 35

Government Agency Consumer Agriculture 35

Prohibition

NOVEMBER 30, 2021

From platforms continuing to enhance e-commerce features, to stricter community guidelines – here are the latest updates in the world of social media. The platform announced the change in a blog, claiming that it was part of an ongoing goal to make the platform more inclusive through getting rid of negativity on the channel.

Social Media 62

Social Media Trends Pinterest Guidelines 62

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. 32% added it was the brand’s storytelling.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Barokas

JUNE 7, 2019

Consumers are savvy and audiences are simply not responding to the same old methods of outreach. With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. And, rightfully so. The key players?

Marketing 94

Marketing Guidelines Consumer YouTube 94

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. The strategy should also include design elements for custom content, subject matter and, importantly professional editorial guidelines, like any publication.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Konnect Agency

APRIL 20, 2023

” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it. Brands and marketers should be paying attention to deinfluencing because it represents a shift in consumer preferences. What is Deinfluencing? Why should we pay attention to the deinfluencing trend?

Trends 52

Trends Marketing Ethics Consumer 52

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. Here are the notes from a recent brainstorm.

Pitching 79

Pitching Agency Creativity Guidelines 79

Mindful Marketing

MAY 22, 2021

So, why are 51% of consumers who know what native advertising is skeptical about native advertising ? People are rightly wary of the ethics of native ads like this one because they have a propensity to deceive in two closely-related ways, which also violate Federal Trade Commission (FTC) guidelines.

Advertising 114

Advertising Advertising Agriculture Ethics 114

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

PRSay

MAY 10, 2018

Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. Back in the early days of influencer marketing, bloggers and their blogs were all the rage, and social channels merely drove traffic. Guidelines plus creative freedom. Take that, Snapchat!

Brand 126

Brand Branding Guidelines Creativity 126

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. And, as a digital branding consultant , I need to know – exactly – how my clients need to communicate disclosure guidelines to their influencers.

Advertising 87

Advertising Advertising Guidelines Video 87

Presspage

JULY 18, 2017

Is your audience mostly consuming content quickly and on their mobile devices, or do they prefer to read long form content on paper while enjoying a relaxed morning coffee? To make sure your content will not be consumed, ignore all information you might be able to gather on the audience's preferences.

How To 90

How To Guidelines Writing Consumer 90

PR in High Definition

JANUARY 26, 2022

As consumers and investors alike increasingly value strong action when it comes to the environment, brands can no longer afford to announce a climate target and call it a day. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result.

Guidelines 62

Guidelines Employee Social Media Reputation 62

5W PR

OCTOBER 29, 2018

Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. Many consumers use multiple social platforms , and you have the opportunity to either reinforce your brand or create confusion based on how you’re positioned and how your message is perceived. Social media PR can be a moving target.

Social Media 89

Social Media Media Privacy Guidelines 89

Mindful Marketing

AUGUST 13, 2022

It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught? Advertising and personal selling are useful tools from which consumers can gain very helpful information; however, people need to know when the information source is objective (e.g.,

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

PR Fuel

MAY 27, 2021

You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). Read Their Guidelines. Once you start narrowing down your options, look at each news outlet’s submission guidelines.

Guidelines 77

Guidelines SEO Social Media Engineering 77