PR in High Definition

MARCH 21, 2018

For example, Facebook discussed openly how it deals with abuse and radicalisation , and Canada allowed consumers to see what ads a company is running at any one time. Compared to many overly legalistic guidelines, Facebook’s information does a good job of explaining what businesses using Facebook need to know.

Advertising 48

Advertising Advertising Tools Privacy 48

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.

Social Media 79

Social Media Strategy Media Reputation 79

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. We find it is usually these “posts” that get people watching, engaging and sharing, maybe even without realizing it’s an advertisement. Just make sure influencers do follow FTC guidelines.

Strategy 97

Strategy Marketing Guidelines Creativity 97

PRSay

SEPTEMBER 7, 2021

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. 9 and Sept. 21 ) and a new Ethics Quiz. . She lives in Norfolk, Va.,

Ethics 170

Ethics Public Affairs Policies Guidelines 170

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. This fact would have been material to consumers in their purchasing decision regarding the PS Vita. Read the FTC Guidelines. Learn about it! us.playstation.com/psvita/ #GAMECHANGER.

Guidelines 168

Guidelines Training Employee Social Media 168

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. The FTC’s mission is to protect consumers from unfair or misleading acts in commerce. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

JANUARY 11, 2021

Follow these guidelines, and a brand can be on the way to becoming a household name. Focus the attention on the consumer, not on the brand. Create a personal connection between the brand and the consumer. Consumers respond more to positive advertising messages than negative campaign messages.

Brand 88

Brand Branding How To Guidelines 88

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. 32% added it was the brand’s storytelling.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Mindful Marketing

AUGUST 13, 2022

It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught? Advertising and personal selling are useful tools from which consumers can gain very helpful information; however, people need to know when the information source is objective (e.g.,

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

Barokas

JUNE 7, 2019

Consumers are savvy and audiences are simply not responding to the same old methods of outreach. With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. And, rightfully so. The key players? Influencers.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Konnect Agency

APRIL 20, 2023

” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it. Brands and marketers should be paying attention to deinfluencing because it represents a shift in consumer preferences. What is Deinfluencing? Why should we pay attention to the deinfluencing trend?

Trends 52

Trends Marketing Ethics Consumer 52

PRSay

MAY 10, 2018

Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. Back in the early days of influencer marketing, bloggers and their blogs were all the rage, and social channels merely drove traffic. Guidelines plus creative freedom. Take that, Snapchat!

Brand 126

Brand Branding Guidelines Creativity 126

Cision

AUGUST 11, 2016

Advertising Age Online. Seth’s Blog. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

Media Relations 232

Media Relations Marketing Media Fashion 232

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Bank, Capital One and TD Bank discover ways to motivate consumers to act. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Her podcast, Growing Social Now, launched in 2021.

Financial 52

Financial Social Media Banking Media 52

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. In general, a thought leadership piece is not an advertisement. But beware of getting too arcane.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. See these related posts: How Long Should a Blog Post Be? [A And that’s the theme for this week.

B2B 67

B2B Marketing Advertising Advertising 67

Sword and the Script

MARCH 11, 2017

He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers. 3) Native advertising risking non-compliance. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Brands like Warner Bros. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 77% of all internet users read blogs. Businesses that blog generate 126% more website traffic than others. Write for Your Audience. Use Accurate Formatting.

Writing 105

Writing SEO Pitching Engineering 105

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Native advertising.

Media 103

Media How To Advertising Advertising 103

Konnect Agency

JUNE 8, 2023

This blog post breaks down the different parts of the app where your content can appear and provides a clear explanation of the ranking process for each section. We delved deep into the information shared by Mosseri and have compiled everything you need to know to find success on Instagram.

Instagram 52

Instagram Guidelines Social Media Video 52

PR Fuel

JANUARY 24, 2021

Compared to other forms of online advertising, it is more cost-effective. Other forms of advertising, like PPC (Pay-Per-Click), are more expensive in the long run. Writing your own press release can end up to be time-consuming. There are a lot of guidelines and rules unique to writing press releases.

SEO 72

SEO Writing Engineering Product Launch 72

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. Additional duties. All things to all people. “We

Communications 124

Communications Crisis Internal International 124

Konnect Agency

MARCH 31, 2020

. #2 Be Prepared: It is an uncertain time and some brands are finding themselves in uncharted territory, often not knowing how to positions themselves to their consumers and the industry regarding what is happening in the world. Questions to Keep Asking: Am I bringing value to my audience? Then what can you give for free?

Communications 69

Communications Crisis Communications Crisis Social Media 69

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. Understanding who your audience is can help with identifying what type of media they consume. The problem is most people don’t know where to start. This will take time, but it’s worth it in the end.

How To 53

How To Writing Guidelines Television 53

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. with $1 million of advertising; in return, Hershey could use E.T. Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016.

Brand 60

Brand Branding Content Marketing Film 60

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. That’s the pro.

Publicity 67

Publicity Small Business Advertising Advertising 67

Cision

APRIL 20, 2015

I had the opportunity to write a guest post for a PR blog recently. I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead. Readers exit your blog in a matter of seconds. Mistake #6: Words, words and words.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52