Cision

MARCH 30, 2016

In the blog post announcing the news, Instagram points out that the time people spent watching video increased 40 percent in the last six months. Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. Think tutorials, campaign kickoffs and product launches.

Instagram 120

Instagram Video Brand Branding 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Hold weekly conference calls to keep abreast of activity. Then begins the job of whittling a list of a dozen agencies to a top three. We say, go ahead and break that rule.

Skype 136

Skype Conference Agency Product Launch 136

PR 20/20

SEPTEMBER 9, 2022

One of my favorite sessions from HubSpot’s 2022 INBOUND conference discusses the top four marketing rules of thumb and whether you should “trust it or bust it.” However, if you’re drafting copy for a blog post on a new product launch, there’s an exception to writing longer copy. Want More Hot Tips From INBOUND?

Marketing 72

Marketing Case Study Product Launch Examples 72

Sword and the Script

JUNE 13, 2023

Attend conferences. 63% said alert of new or upcoming events; 58% said help find sources; 47% said provide new or interesting story ideas; 46% said provide exclusive information; 44% said access to events; 35% said help fact check; 33% said new or upcoming product launches; and 21% said provide products to test.

Journalism 130

Journalism Media Relations Report Media 130

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 13) Most plan their stories in the near term.

Survey 170

Survey Media Relations Pitching Media 170

Barokas

APRIL 23, 2020

Use this time to comb through your media, influencer, analyst, conferences and awards lists, and bring them up to date. Maybe a major product launch has been delayed due to the impacts of remote work or stalled recruitment. Reorder and organize all the lists. Do some light remodeling.

Crisis 88

Crisis Product Launch Media Training Interviews 88

ISEBOX

MARCH 2, 2017

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Through it all, we’ve tried to offer some tips and tricks on how to nail social media.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. It’s not exactly marketing and it’s not entirely journalism, but it’s not solely blogging either.

Brand 60

Brand Branding Journalism Product Launch 60

Barokas

JULY 21, 2017

This means that the PR team needs to call BS when the client believes something is worthy of the NY Times when in reality it’s better suited for a blog. In the same vein, the client needs to be forthcoming about their expectations for PR – are we looking for lead gen, general awareness, app downloads or product inquiries? Music fans?

Product Launch 74

Product Launch Sports Conference Strategy 74

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

Barokas

JULY 21, 2017

This means that the PR team needs to call BS when the client believes something is worthy of the NY Times when in reality it’s better suited for a blog. In the same vein, the client needs to be forthcoming about their expectations for PR – are we looking for lead gen, general awareness, app downloads or product inquiries? Music fans?

Product Launch 60

Product Launch Sports Conference Strategy 60

PR in High Definition

APRIL 28, 2016

Product launches. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample. An insider’s view on events and press conferences.

Social Media 54

Social Media Tools Marketing Enterprise 54

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. Ask sales for the top questions they receive, and turn customer concerns into a blog post.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Owned media refers to content that is owned by the organization, such as a company blog or website. That seems like a fair answer.

Interviews 101

Interviews Publicity Technology Social Media 101

Communications Conversations

SEPTEMBER 2, 2015

How many blog posts have you read with the “tip”: Activate your employees! Or, what about a new product launch at a major conference? And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online. They’re your biggest fans!

Employee 60

Employee Social Media Brand Branding 60

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. If pitching in the U.S. Living in China’s Magic Realism.

Pitching 36

Pitching Transportation Conference Report 36

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. Are there ways that we can re-optimize previous blog posts? So we start by thinking: What do we want to write?

Marketing 74

Marketing SEO Trade Shows Technology 74

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Corporational Determinism—The New Paradigm for Product Launching. Doctor Spin | The PR Blog. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Prohibition

JANUARY 14, 2022

Will you hold an external or internal press conference? Your crisis command centre can be a meeting room or office on your premises or an off-site location such as a nearby hotel or conference centre. This space can also be used for a press conference. What channels will the information be released through?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. June: Plan Around Product Launches. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR 20/20

NOVEMBER 29, 2022

List all company and industry events that may be relevant to the planning process, such as company announcements, conferences, industry report releases, product launches, and speaking appearances. Builder campaigns, such as blogging and social engagement, are designed to create and expand assets on an ongoing basis.

Marketing 52

Marketing Analytics eBook System 52

ISEBOX

JANUARY 6, 2016

Themes: Go pretty general here to create a handful of categories like: Conferences & Special Events. Product Launches. Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Holiday Related. How-To Guides, Best Practices, etc. Team Member Profiles.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Beyond PR

DECEMBER 19, 2016

February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR 20/20

MAY 24, 2018

Blog subscribers. Industry / product partnerships or integrations. Established blog. You’ve made it to the very last step before you can officially launch your hackathon— establish company milestones. In past hackathons, we’ve seen milestones like the following: Product announcements / launch.

Marketing 40

Marketing Comparison Internal International 40