Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Download our free ebook on the role of SEO in PR. In short, it’s a mess.

Brand 88

Brand Branding SEO How To 88

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.

Tools 170

Tools eBook System Data 170

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. We all understand intuitively what “kicking butt” represents for our particular brand or organization.

Measurement 100

Measurement Advertising Advertising eBook 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. An executive leader can go a step further in embracing transparency by releasing a regular video blog.

Case Study 178

Case Study SEO Film Video 178

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. Blog posts A blog is great for addressing your prospective customer's specific pain points.

Examples 52

Examples eBook Infographics Analytics 52

5W PR

DECEMBER 22, 2020

The first is an offer of a free eBook. Once valuable, they’re more like blogs today and have fallen largely out of favor. Getting noticed above the others is important, as is producing lead magnets that help a brand sustain consumer interest. Define the brand’s audience and what they want, then give them what they want.

eBook 88

eBook Consumer Blogging Study 88

Presspage

APRIL 1, 2019

PR is all about situating your brand within the bigger picture. Obviously, every brand is different, but there are some common components shared by all successful PR strategies. If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Measuring the results. Measuring the results.

eBook 60

eBook How To Measurement SEO 60

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. He shares how Hotwire has been brave in trying new measurement and evaluation. 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

ReimaginePR

MAY 16, 2016

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. If you can measure it, you can manage it.”. That’s when I knew I had to start measuring metrics. I know this because I was once there too. Click Here. “If

Analytics 136

Analytics eBook Measurement Google 136

PR 20/20

MAY 16, 2023

Using your newly developed personas, you can map your ideal constituents' lifecycle journey (their path to a desired action) from lead to brand evangelist for each persona. First, identify one meaningful lead gen asset to create that addresses your persona's needs, such as an ebook.

Marketing 69

Marketing eBook Resources Tools 69

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. Blog interviews or contributions.

Measurement 95

Measurement eBook Tools Survey 95

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. You can also get a copy of our free ebook: " Setting Up a PR Plan ". Utilizing media outlets in this way is important for attracting more potential customers or clients while creating brand awareness.

Strategy 76

Strategy eBook Consumer Fashion 76

Cision

SEPTEMBER 21, 2016

Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week. Make the most of your time with measurement. Content Creation. Other Types of Content.

Marketing 120

Marketing Comparison eBook Social Media 120

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Real-time social media monitoring is essential in measuring your content’s performance. After you finalize your content, the next step is deciding what to promote. Timing is everything.

Social Media 62

Social Media eBook Infographics Media 62

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Is it brand awareness, thought-leadership, lead generation, etc.?

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

JANUARY 17, 2023

These might include: Top visited blog posts or site pages. Next, evaluate which personas tend to spend more or demonstrate stronger loyalty to your brand. case studies, ebooks, blog posts). Find out what they do and don't like on your site and how they interact with current content offerings. a great sales tool).

Strategy 52

Strategy How To Technology B2B 52

Presspage

AUGUST 14, 2017

Where it differentiates from standard marketing and PR efforts is that it focuses on using key leaders to drive your brand’s message to a larger market. It requires a specific approach since they are usually not experienced public figures with agents or established systems for brand partnerships.

Trends 118

Trends Leadership Measurement B2C 118

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. Detailing personas makes it possible to humanize your marketing and your brand through a more personalized approach to communications. >> Partnerships.

Marketing 52

Marketing Analytics eBook System 52

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Aligning a brand with a celebrity is the oldest type of influence marketing. They may have a medium-to-weak connection to your actual product because they’re overwhelmed with requests from every brand in the category.

Marketing 239

Marketing Television Handbook Web 239

Shift Communications

AUGUST 22, 2016

We create generic, one-size-fits-all communications, from eBooks to blogs to social media accounts to press releases, assuming that we have one giant audience who wants our stuff. Why has this happened? Marketers and communicators create content without any thought about who the content is for. Analytics Can’t Solve Everything.

Analysis 60

Analysis eBook Analytics Study 60

PR 20/20

OCTOBER 9, 2018

Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Write a guest blog post for a popular industry publication or website.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

MARCH 30, 2016

In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. Sometimes, we just need a little inspiration to prove measurable success. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

PR 20/20

DECEMBER 6, 2018

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Should they hire an agency and double down on number of blogs posts? Measurable: Quantifiable, and a strong indicator of progress. The CMO fears they’re going to fall short of Q4 goals. What do they do?

Marketing 55

Marketing Resources eBook Construction 55

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. ” https://t.co/XuswAAsGAo. XuswAAsGAo. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. I t’s the universal marketing performance struggle.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

NOVEMBER 18, 2017

Typically, this is better used in newsletters, white papers and eBooks. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. Don’t miss these related posts: Should Brands Take a Stand in Politics? 2) Design fundamentals.

Infographics 68

Infographics Data Case Study Content Marketing 68

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. The Moz Blog. The Wordstream Blog. Graphic design!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Presspage

AUGUST 15, 2017

the importance of measurability. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

MARCH 5, 2019

Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”.

Survey 60

Survey Trends Marketing B2B 60

ReimaginePR

SEPTEMBER 21, 2016

negotiators pushed for the adoption of copyright measures far more restrictive than currently required by international treaties.”. The EFF notes that, “U.S. As copyright terms become more stringent under the TPP so does the punishment and monetary fines for breaking those rules.

Telecommunications 120

Telecommunications Privacy Software Data 120