Doctor Spin

JANUARY 2, 2024

This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. link] Learn more: The Magical PR Strategy Question Subscribe and get a free ebook on how to get better PR ideas. Measure and adapt.

Strategy 52

Strategy eBook Journalism Resources 52

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. For blog publishers, stick to the following best practices. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Add the free “Google Analytics by Yoast” plug-in to your blog ( download it here ).

Measurement 100

Measurement Analytics Google SEO 100

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.

Tools 170

Tools eBook System Data 170

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Below is a comprehensive list of the most effective content formats to engage your TOFU target audiences.

Examples 52

Examples eBook Infographics Analytics 52

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company. You Can Leverage Holidays.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

5W PR

DECEMBER 22, 2020

The first is an offer of a free eBook. Once valuable, they’re more like blogs today and have fallen largely out of favor. Ineffective lead magnets repeat what consumers have already read in a blog and present little if any new information of value. The question they faced was similar – do we remagnetize and, if so, how?

eBook 88

eBook Consumer Blogging Study 88

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. How to Measure Guest Posting ROI. QuickSprout’s blog is also heavily referenced as a leading expert in marketing and is chock-full of real-world examples. Create a social media content calendar. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

Presspage

APRIL 1, 2019

If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Measuring the results. Not only will these goals help keep you on track, measuring and analyzing your results can inform your future PR plans. Measuring the results. Assessing the situation. Setting up goals and objectives.

eBook 60

eBook How To Measurement SEO 60

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. He shares how Hotwire has been brave in trying new measurement and evaluation. 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

PR 20/20

MAY 16, 2023

Blog posts and shares on LinkedIn featuring content about the benefits of joining a professional organization to expand a professional network may resonate with the former individual. First, identify one meaningful lead gen asset to create that addresses your persona's needs, such as an ebook.

Marketing 69

Marketing eBook Resources Tools 69

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals.

eBook 52

eBook Groups Biotechnology Resources 52

ReimaginePR

MAY 16, 2016

If you can measure it, you can manage it.”. That’s when I knew I had to start measuring metrics. According to this great article in Forbes , “Measuring something gives you the information you need in order to make sure you actually achieve what you set out to do.”. White paper or ebook downloads. Click Here. “If

Analytics 136

Analytics eBook Measurement Google 136

Waxing UnLyrical

JUNE 24, 2019

Blog interviews or contributions. eBook quotes and contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. As with any campaign, start with measurable goals and KPIs. Think beyond just a few tweets and create “hero” content.

Measurement 95

Measurement eBook Tools Survey 95

Cision

SEPTEMBER 21, 2016

Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week. Make the most of your time with measurement. Content Creation. Other Types of Content.

Marketing 120

Marketing Comparison eBook Social Media 120

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Downloading a piece of content (such as an ebook or infographic). But with HubSpot, you can turn those missed opportunities into successful conversions and happy members. Attending an event.

How To 81

How To eBook Infographics Content Marketing 81

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

JANUARY 17, 2023

These might include: Top visited blog posts or site pages. case studies, ebooks, blog posts). In the words of Kapost : "Through technology, marketers can engage buyers and measure their progress despite the new dynamics preventing sales from interacting with them until much later in the process.". a great sales tool).

Strategy 52

Strategy How To Technology B2B 52

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Download our free ebook on the role of SEO in PR.

Brand 88

Brand Branding SEO How To 88

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Will you blog more frequently? Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

Critical Mention

MARCH 22, 2019

For example, if your company produced an eBook, at first you would promote the piece in its entirety, but throughout the next month or so you could use quotes and graphics from the eBook with the link to your resources page. Real-time social media monitoring is essential in measuring your content’s performance.

Social Media 62

Social Media eBook Infographics Media 62

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". These goals can be quantitative or qualitative in nature, depending on what is the most reasonable way to measure your success. Regardless of the nature of the goal, keep in mind it should be specific, measurable and assign a deadline for evaluation.

Strategy 76

Strategy eBook Consumer Fashion 76

PR 20/20

NOVEMBER 29, 2022

Content (ebooks, white papers). Or, you can use assets such as an ebook to add value to emails as part of a lead nurturing campaign. Builder campaigns, such as blogging and social engagement, are designed to create and expand assets on an ongoing basis. Digital marketing properties (mobile apps, websites). Partnerships.

Marketing 52

Marketing Analytics eBook System 52

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity.

Blogging 71

Blogging Twitter Creativity Facebook 71

ISEBOX

MARCH 3, 2016

The theory goes that cornerstones are your foundational content pieces – a multimedia press release, whitepaper, ebook and the like. To set the stage for the launch of Cision’s content marketing suite, Heidi’s team dedicated extensive time and effort to creating a cornerstone ebook: “Power Your Story: Content Marketing Essentials for PR.”.

eBook 70

eBook Viral Conference Content Marketing 70

Presspage

AUGUST 14, 2017

4: All PR efforts are measurable and are being measured More and more fields of the business are becoming data driven, a trend which is a difficult one for the PR branch. Luckily there are steps being made in this regard: a coalition of professional groups has created guidelines for benchmarking and measuring PR programs.

Trends 118

Trends Leadership Measurement B2C 118

Doctor Spin

NOVEMBER 16, 2023

This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. Clear thinking. Deconstruction.

eBook 52

eBook Analysis System Data 52

Doctor Spin

JANUARY 16, 2024

Doctor Spin | The PR Blog. The study of relationships within public relations has become increasingly important, with the Grunigs identifying testable variables to measure the quality of organizational relationships.” Doctor Spin | The PR Blog. Please support my PR blog by sharing it with other communication professionals.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Shift Communications

AUGUST 22, 2016

We create generic, one-size-fits-all communications, from eBooks to blogs to social media accounts to press releases, assuming that we have one giant audience who wants our stuff. Why has this happened? Marketers and communicators create content without any thought about who the content is for. Analytics Can’t Solve Everything.

Analysis 60

Analysis eBook Analytics Study 60