Action PR

OCTOBER 3, 2019

Perhaps your brand is extending its reach by working with global markets or you’ve got a new product you want to share with the world. Looking for the right international media contacts can seem like a daunting task, but with these six steps you can get yourself off to a flying start. Do your research. Be perceptive. Stay in touch.

Internal 55

Internal International How To Media 55

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” Anyone considering how to influence stakeholder perception and drive conversation around a brand would be wise to consider both. There are ways to turn bad publicity into a net gain.

Reputation 333

Reputation Crisis Customer Service B2B 333

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Contact me at frank-at-swordandthescript-dot-com for an introductory call.

Brand 147

Brand Branding Reddit Pitching 147

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Just having media monitoring in place is no longer sufficient for PR and communications success.

Media 370

Media Comparison Software Enterprise 370

Cision

SEPTEMBER 2, 2016

But while their home base may have changed, one thing that hasn’t is the way Al and Scott run their blog – how they like to be approached by professionals, how they come up with ideas for posts and how they engage with readers. Read on for some valuable tips on how to successfully reach a regional interest blog.

Pitching 120

Pitching Blogging Travel System 120

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. The TED Blog.

Blogging 136

Blogging B2B Technology Pitching 136

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Earned Media & Media Relations. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

JULY 6, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day. How to Collect Quality Leads for Your Blog. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. It seems easy enough. We wish it were that simple.

Blogging 168

Blogging How To Privacy Mobile 168

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Media contacts as influencers. In some niches, journalists can do double duty for a brand, although a working journalist is very unlikely to serve as a paid endorser.

B2B 136

B2B Brand Branding Trade Shows 136

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The model became much more strategic.” to help you become more efficient,” she said.

SEO 129

SEO Measurement Television Google 129

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. For example, always include details such as dates, locations, and contact information. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 88

Strategy Product Launch Brand Branding 88

Onclusive

OCTOBER 4, 2021

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. Finally, our team individually verifies each of those authors’ primary media outlet, title and contact information, including their current email address and phone number.

Industry 195

Industry Media Reputation Report 195

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. That said: Why is digital PR important to your brand in 2021? So how will Digital PR help your brand in 2021?

Digital PR 88

Digital PR Brand Branding Engineering 88

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

Cision

JULY 12, 2017

Believe it or not, there are a variety of digital branding and engagement tactics you can use other than a post’s headline. Appropriately Descriptive and Branded Meta Descriptions. The primary goal is to create more exposure for your brand and yourself as a thought leader in your industry. Innovative Call to Action Techniques.

Brand 236

Brand Branding Engineering Web 236

Shift Communications

APRIL 26, 2023

It’s incredibly easy for an executive to be personally associated with this zeitgeist and for their personal brand to become entangled in it. How to boost internal executive brand. If you need support on executive internal communications strategy, techniques and branding, we’d love to talk at contact@shiftcomm.com.

Internal 78

Internal International Strategy Communications 78

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot. Properties : The site leveraged heavy use of properties to populate information about contacts and companies. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

Onclusive

OCTOBER 7, 2021

Not all media contact and outreach tools for communicators are created equal. Based on customer success stories we see every day from brands big and small, we’d like to share a few of the best practices for impactful pitches and journalist campaigns. Look no further than Onclusive’s journalist relationship management tools.

Media 195

Media Pitching Tools Resources 195

PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. To that we say, “Lighten up, brands!”.

Brand 125

Brand Branding Guidelines Creativity 125

Presspage

JUNE 12, 2018

A “Brand Journalist”? First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Now, brands can use a combined set of tools to bring their press rooms to life. Build your brand! Become a what? What changed?

Brand 92

Brand Branding How To Writing 92

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Poppulo didn’t include PR contact information in its press release — but I’d expect this is also an OpenAI. Members will be able to earn status by actively contributing to the community and then receive branded gifts.

Analysis 142

Analysis Tools Software SMB 142

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

Prohibition

SEPTEMBER 3, 2023

Another month, another blog all about the ads information you need to know. Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Get in contact today to find out how we could help you.

Advertising 116

Advertising Advertising Social Media SMB 116

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Till then, they had been managing their media outreach with Excel and Outlook and blogs. Driving around the country to sell it to brands. First designing and programming the initial product.

Software 78

Software Banking Resources Government 78

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. It was a fun way to catch up with colleagues and contacts, learn something new, and grab a drink to decompress after work. By targeting prospects, it can also help fill the sales funnel.

Leadership 332

Leadership Trends B2B Agency 332

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Whether it’s launching a new product, strengthening brand visibility , or networking with industry leaders, having well-defined goals will guide the overall strategy.

How To 78

How To Analysis Resources Trends 78

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 210

Communications Measurement Tools Enterprise 210

5W PR

JANUARY 12, 2024

Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. These can serve as engaging lead magnets, providing valuable insights to the audience while capturing their contact information. In exchange, collect contact information for follow-up.

B2B 78

B2B Creativity Case Study B2C 78

5W PR

OCTOBER 11, 2023

This makes PR professionals a memorable and appreciated contact. When a crisis occurs, especially one with international implications, having contacts in various regions can be critical for effective crisis management. Email and video calls Email remains a powerful networking tool for initial contact and follow-ups.

Publicity 103

Publicity Internal International Resources 103

Burrelles Fresh Ideas

JULY 11, 2023

How brands benefit from partnering with dadfluencers Recognizing the influence and reach of dadfluencers, brands have begun collaborating with them to promote products and services relevant to fatherhood and parenting. By tapping into this dynamic, brands can engage with fathers more meaningfully and authentically.

Brand 55

Brand Branding Instagram Community 55