PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. Some examples of inbound marketing tactics include: Social media. What is content marketing?

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Polaris

DECEMBER 7, 2014

Do you want to be better organized in your blogging? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. 3: Content Marketing Institute.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Content Marketing World. Content Marketing Conference. Confab, The Content Strategy Conference. Dates: September 3-6, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. What to Avoid: Don’t over-polish your feed.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Contently - Strategy

JULY 27, 2020

Smart marketing leaders are planning to shift that budget to content, as it’s more or less impossible to do good digital marketing without great content. According to LinkedIn, a whopping 78 percent plan to up their investment in content. Content from brands is going to get better as a result.

Content Marketing 142

Content Marketing Marketing Creativity Technology 142

5W PR

FEBRUARY 24, 2022

This extra time gives companies room to prepare to future-proof their content marketing efforts. In the future, it’s going to be difficult to distinguish content that’s created by people from content that’s generated by artificial intelligence, especially in terms of writing quality and language usage.

Content Marketing 88

Content Marketing Marketing Tools Writing 88

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? Do We Have the Content to Support an e-book? Can the e-book Support Other Content?

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Cision

NOVEMBER 13, 2017

Twedt has experience creating content for, and managing, social channels for one of the most successful publications in the PR industry. He was kind enough to share what he has learned when it comes to content marketing on social media. My guess is people/brands will find that short tweets are more effective than long ones.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. When a brand is behind a story, there’s bias involved. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer.

Content Marketing 120

Content Marketing Marketing Viral Study 120

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

PR 20/20

JANUARY 19, 2023

If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. It also gives you the opportunity to personalize your content marketing for different audiences.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Prohibition

OCTOBER 10, 2022

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience. The objective is usually to either drive sales, generate leads or build brand awareness and reputation. What are the different types of content marketing?

Content Marketing 62

Content Marketing Marketing Strategy Tools 62

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

Brand 246

Brand Branding eBook Leadership 246

Mediagraphix PR

APRIL 18, 2023

Content marketing is one of the renowned promotion strategies focused on developing and distributing innovative, valuable, and quality content to gain more brand awareness and attract the potential audience for a brand.

Content Marketing 52

Content Marketing Strategy Marketing Brand 52

ReimaginePR

APRIL 30, 2016

Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. You need a Content Marketing Plan. Brand Story.

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list. I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Let’s look at the types you absolutely need in your content marketing strategy.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

ReimaginePR

JULY 11, 2016

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. content marketing strategy. The Truth About Content Marketing.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Cision

MAY 2, 2015

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. It’s more than an inbound marketing tool.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Choose your content distribution channels.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Onclusive

APRIL 12, 2018

. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). We started down a path to renew our brand work over two years ago, which has been instrumental in changing the way we go to market by providing information on services we offer to satisfy a set of customer needs vs. telling customers what we do.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications.

Blogging 52

Blogging Marketing Pinterest SEO 52

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 1) How long should a blog post be? 2) Content marketing supports lead nurturing.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Brand 254

Brand Branding Web Content Marketing 254