Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) by keeping content fresh, fun and culturally relevant.

Social Media 84

Social Media Trends Viral Media 84

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60

Brand Branding B2C B2B 60

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. One of the coolest dadfluencers is Chris Kyle (nearly 40k followers on Instagram). Chris’ Instagram is full of heart-warming interactions with his daughter.

Brand 56

Brand Branding Instagram Community 56

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. What is social media plagiarism?

Social Media 126

Social Media Ethics Trends Viral 126

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . We looked at which brands are receiving the most attention for their Halloween themed candy, how Disney Parks are transforming their menu for the holiday, and other candy trends that are sparking interest. engagements. .

Trends 78

Trends Instagram Viral Brand 78

NewsWhip

AUGUST 12, 2021

To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. . If there’s one thing to note about his comms strategy it’s this — Branson is his own brand ambassador, and he’s the best at it. Here’s what we learned. .

Facebook 97

Facebook Travel Instagram Viral 97

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Prohibition

JULY 21, 2023

Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. Teaming up with Mattel, Crocs have given their Classic Clog and Crush Blog the Barbie makeover. We love the collection – and we’re off to put in an order right now. Warner Bros. That’s right – Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Leveraging a viral social media moment has to start with listening,” says Arik.

Social Media 62

Social Media Trends Marketing Viral 62

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. ugc campaign, user generated posts, ugc campaigns, social platforms User generated content is any content that is created by users, rather than by a brand or business. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

Stephen Waddington

FEBRUARY 10, 2019

It’s an issue I explored in a blog post this week. ?? It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. The event was promoted on Instagram by celebs that failed to disclose that they were being paid.

Viral 68

Viral Journalism Analytics Case Study 68

Prohibition

MARCH 31, 2023

From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers and reaching their engaged audience. Check out these other blogs you might be interested in: How can brands benefit from TikTok influencers? Maintaining a healthy yet filling lifestyle.

Social Media 62

Social Media Instagram Film Viral 62

Cision

FEBRUARY 5, 2016

For insight, we spoke with Courtney Lopez , who along with with her husband Chris, blogs at Courtney’s Sweets and Know Your Produce. I love Instagram and Facebook! Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself. The brand is upset and Sally gets paid.

Pitching 120

Pitching Instagram Viral YouTube 120

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. Let’s say you sell human resources software solutions, and you want to hit the mark with your blog’s content. Also, comments on industry-related blogs can also provide ideas for your content.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. someone’s hashtagged a nice picture with your client’s brand on it? For example. Make sure it is credible.

Digital PR 77

Digital PR Viral Creativity Examples 77

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release? Write for the Platform.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

ReimaginePR

JUNE 6, 2016

Don’t spend your time promoting your brand on a platform that your ideal customer wants nothing to do with. As for Instagram, the 18–29 crowd leads the way and doubles the amount of 30–49 year old users. Now you can spend most of your time on Facebook, while still devoting a portion of it to promoting on Instagram.

Social Media 120

Social Media Media Instagram Advertising 120

Prohibition

SEPTEMBER 20, 2019

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand.

Marketing 48

Marketing Social Media Instagram Advertising 48

Beyond PR

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. Let’s say you sell human resources software solutions, and you want to hit the mark with your blog’s content. Also, comments on industry-related blogs can also provide ideas for your content.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. Everyone from big brands to middle schooler vloggers flood the space with content. Determine how you can show your brand, product, or service impacting people’s lives. It would be really strange to see a brand blog with one article.

Viral 111

Viral Video Strategy YouTube 111

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. someone’s hashtagged a nice picture with your client’s brand on it? For example. Make sure it is credible.

Digital PR 48

Digital PR Viral Creativity Examples 48

Stephen Waddington

JULY 17, 2018

At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds. In most cases they don’t.

Storytelling 60

Storytelling Local Community Case Study 60

NewsWhip

DECEMBER 14, 2022

In our October edition of the top brand stories we highlighted how Elon Musk steered conversations about Twitter online, with the media reporting broadly about the unfolding situation since he acquired the platform. We can’t forget about the other top brand stories for November. Here are the other brands that stood out. .

Brand 78

Brand Branding Google Instagram 78

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Discover and Optimize Your Influencer Partnerships. Want to improve your influencer engagement?

Social Media 369

Social Media Media Enterprise Viral 369

The Hoffman Agency

APRIL 17, 2017

I am always checking Instagram and Facebook. We want anything we post to go “viral” up to the point where we do crazy things for “hearts.” The post The “social” disease: A contagious virtual condition appeared first on "What's HAppening" Blog. Hashtag blessed. Unfortunately, this is how we currently live our lives.

Mobile 31

Mobile Viral Social Media Instagram 31

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. At the moment, Instagram Stories is the most popular channel, as millions of people browse them on a daily basis. Why is Instagram Stories Feature Important? 5% are taken to a campaign page.

Instagram 63

Instagram Marketing Viral Airlines 63

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. Food and drink brands are one of the sectors that seem to real nail video content marketing. In fact, almost all of their social posts on Instagram are video. To effectively capture this kind of content (i.e.

Video 62

Video Sports Brand Branding 62

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? ” Instagram: How many followers do they have?

How To 198

How To Real Estate Web Case Study 198

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. To drive the message home, PR professionals must dig deep into the core of the brand, comprehending its values and mission. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy.

Analytics 78

Analytics Digital PR Storytelling Local 78

Shift Communications

MAY 24, 2022

Based on the recent influencer campaigns we’ve managed for clients (and are loving from other brands), here are the tricks for getting more value out of current and upcoming influencer marketing initiatives. When you treat influencers as brand ambassadors, more trust is developed between the brand, the influencer and their followers.

Strategy 97

Strategy Marketing Guidelines Creativity 97

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. What’s a brand to do?

Crisis 199

Crisis Twitter Course Viral 199