PR 20/20

OCTOBER 13, 2021

INBOUND 2021 is well underway , and it’s a masterpiece of virtual sessions, on-screen engagement, and amazing speakers. The PR 20/20 team loves INBOUND. At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. Need inspiration? Make a “fake” mistake.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

INBOUND 2021 is well underway , and it’s a masterpiece of virtual sessions, on-screen engagement, and amazing speakers. The PR 20/20 team loves INBOUND. At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. Need inspiration? Make a “fake” mistake.

B2C 52

B2C Comparison B2B Data 52

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

5W PR

NOVEMBER 27, 2018

Power Up Your PR This Holiday Season. For many reasons this time of year, people are tempted to back off their proactive PR communication. For many reasons this time of year, people are tempted to back off their proactive PR communication. Most importantly, you need to PLAN your content. Create a Content-Rich Blog.

Brand 107

Brand Branding Engineering SEO 107

Sword and the Script

AUGUST 21, 2018

That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. 1) By the looks of your background, you came up through the PR ranks and wound up as CMO.

Marketing 64

Marketing Data Interviews Agency 64

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

ZudePR

FEBRUARY 22, 2016

Why Should I Spend Two Minutes of My Precious Day Reading This Post? You’re a family business owner wondering how to make sense of social media, blogging, and PR. You need hard facts. Advice: do all the things you need to do to get your company showing up high on Google, organically. 7: 95% of Blogs Fail.

Social Media 75

Social Media SEO Media Local 75

Mindful Marketing

DECEMBER 17, 2015

Her firms’ PR efforts have directly let to companies inking major partnership deals with Dow Jones, The NASDAQ and other major organizations, and spurred their being acquired. She blogs on public relations and marketing leadership issues for Fast Company. You are a founding member of PR Boutiques International.

Communications 50

Communications Marketing Internal International 50

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. Welcome to agency life. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. And what should you expect from your marketing agency partners? Test your team.

Industry 58

Industry Insurance Insurance Resources 58

PR 20/20

DECEMBER 6, 2018

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Do they need a paid media strategy? Should they hire an agency and double down on number of blogs posts? Should they hire an agency and double down on number of blogs posts?

Marketing 55

Marketing Resources eBook Construction 55

Beyond PR

AUGUST 31, 2016

” — The Role of Earned Media in Inbound Strategy. That’s why events like Content Marketing Institute’s annual Content Marketing World are important. The New Kid on the Block Is Back: Why Earned Media Is Back in the Driver’s Seat. Optimize the ROI of Your Content Agency Investment.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. Why Profiting Directly Borders on Unrealistic. Don’t miss these related posts: 9 Timeless PR Positioning Strategies. Can your agency bring big ideas and execute?

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Doctor Spin

JANUARY 8, 2022

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. How Marketing Kicked Our PR Ass. But they lack basic PR knowledge. We had a window.

Education 52

Education Industry Web Wikipedia 52

Sword and the Script

JUNE 25, 2019

1) What are some of the unique challenges in marketing and PR in the cybersecurity space? Before a company can raise its profile, it needs to ensure it has a clear vision and a strong product. 3) You’ve worked both on the agency and the client side in PR. 4) What hasn’t changed about PR? . BCB: Great question.

Brand 107

Brand Branding Reputation Corporate 107

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. Here at PR 20/20, we call these champions change agents. We’ve helped many change agents implement inbound tactics, and prove MROI to leadership.

Marketing 42

Marketing Leadership Engineering Education 42

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Using Influencers in your Social PR Campaign. Instagram enables you to utilize something like 30 hashtags in each post, do you really need that much? Traditional Ads Aren’t Effective Anymore.

Instagram 158

Instagram Publicity How To Social Media 158

PR 20/20

AUGUST 16, 2018

Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critical question: How do we define inbound today? Since its inception in 2005 (thanks, HubSpot ), inbound has become a loaded term. But at its core, and in Sheridan’s words, “ To be inbound is to be helpful.”. Why do you do what you do?

Conference 40

Conference Leadership Agency Community 40

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. Here are some things you or PR team should consider doing to extend your investment in PR. In my tenure on the in-house side, I’d create a simple monthly email summary of all the PR results and send it out once a month. 3) Surgically weave it into blog posts.

Media 97

Media B2B Groups Conference 97

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Why pay for a tool when you can do this yourself? Trust Flow evaluates a site’s trustworthiness based on the quality of its inbound links.

Tools 71

Tools SEO Analysis Google 71

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." As Brain Traffic's Kristina Halvorson has said, "Necessarily, the content strategist must work to define not only which content will be published, but why we're publishing it in the first place." Why do I need it from you?,'

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60

MaccaPR

MARCH 2, 2017

Those were questions I asked while preparing for a lecture before a tribe of shiny-eyed, impossibly young and disarmingly idealistic PR students at Metropolitan State University in Minneapolis earlier this month (thanks to professor Rose McKinney of the Pineapple RM agency for the invite). Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

MaccaPR

MARCH 18, 2015

And, why shouldn’t we be? No one knows our company or industry and its audiences better than the PR and marketing professionals who live and breathe their brands every single day. One point that we found reiterated by our panelists is that whatever type of content your brand is creating and curating, you need to know your audience.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? New Rainmaker provides the knowledge you need to build your own digital platform for marketing and sales. I love hearing from my fans, and boy do they love sending me questions That’s why I’ve started the AskPat podcast. 7) Brian Clark. New Rainmaker.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 91

Social Media Marketing Media Creativity 91