Prohibition

MAY 10, 2023

It has become increasingly popular because it allows businesses to engage with their customers in a very real way – helping to build a more authentic and genuine online presence. UGC can take many forms, including social media posts, blog articles, videos, images, reviews, and more. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Pricing: $99/mo for Lite version 2.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. a) Many community newspapers going away and hopefully still being available in some kind of online format.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to drive direct, immediate sales?

Resources 103

Resources Analysis Infographics Examples 103

PR Conversations

AUGUST 18, 2011

When Craig Pearce asked me to contribute to his Public Relations 2011: Issues, Insights and Ideas free e-report, I knew this was a tremendous opportunity to define the role of the public relations specialist, at least as I saw it. Graphic recording by Liisa Sorsa of "A Heart to Art Chat" unconference at the Art Gallery of Ontario.

Construction 40

Construction Internal International SEO 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Cision

JUNE 2, 2017

“Why get it from there?” This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and business has never been fiercer…ever. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to drive direct, immediate sales?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to drive direct, immediate sales?

Resources 62

Resources Analysis Infographics Examples 62

The Hoyt Organization

NOVEMBER 16, 2023

Nowadays, people are always online, with Gen Z taking up a significant percentage of social media users. Share Client Reviews And Testimonials It’s time to let your work speak for itself! So brag a little when you receive a glowing review, and let it boost your income and further the reputation and reach of your brand.

Social Media 52

Social Media Media Instagram Infographics 52

Sword and the Script

AUGUST 3, 2021

There are a whole lot of gates going up around publications that used to provide online access for free. First, this is an opportunity for brands to fill the void. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Second, the gates are creating niches.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

FEBRUARY 29, 2020

This sort of thing had happened before, and I relished the opportunity. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. A long time ago an agency owner called me into her office.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PR Fuel

MARCH 17, 2020

It’s hard getting noticed in the vast wilderness of the internet. Your small business may feel like a tiny sapling under a canopy of tall trees. Without some light shone on you, you’ll never be able to grow. The question you may be asking yourself is, how do you generate that light? How do you bring attention to your business?

Publicity 70

Publicity Small Business Advertising Advertising 70

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. The reality is that it never died.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

JUNE 2, 2017

Why get it from there?” This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and business has never been fiercer…ever. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. The reply. “It

Real Estate 57

Real Estate How To Web Case Study 57

Cision

DECEMBER 28, 2015

Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Of course this is a bit unexpected given the scale of each ( According to Pew , 71 percent of online adults use Facebook, compared to 23 percent who use Twitter). Content distribution.

Twitter 120

Twitter Brand Branding Customer Service 120

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. In the meantime, while you get the Sun out of your eyes, indulge me for one minute as I share a wee story… Why I Wrote This Post. And we were questioning why.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. A fast paced event with four inspiring speakers and a lively audience.

Google 119

Google Data Government Social Media 119

Beyond PR

NOVEMBER 16, 2016

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. The dust has finally settled on this latest installment, and SEO experts are beginning to see the impact and how it’s affecting search engine results. Changes SEO. Understanding the History of Penguin. How Penguin 4.0

Engineering 40

Engineering Google SEO Guidelines 40

Norton's Notes

JUNE 12, 2015

Most of the people I speak with will have an interest in digital, online or modern public relations strategy. 4. Tell me one interesting fact about you that you have never revealed on your blog? I decided to call this series 20:20 Vision. My first interview was with Arik C. 2. What are you passionate about?

Interviews 28

Interviews Fashion SEO Social Media 28

Waxing UnLyrical

JANUARY 26, 2011

You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm. Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. It’s just commonsense.

Facebook 107

Facebook Privacy Twitter Social Media 107

Contently - Strategy

JUNE 11, 2020

So it’s never been easier to search and find health content online. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Methodology.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media. The problem?

eBook 129

eBook YouTube Video Social Media 129

Contently - Strategy

SEPTEMBER 15, 2021

So it’s never been easier to search and find health content online. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

MAY 29, 2017

To understand what content discovery is all about, let us review some examples. In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55. Why is Content Discovery Important? Let us take a look.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

To understand what content discovery is all about, let us review some examples. In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55. Why is Content Discovery Important?

How To 40

How To Engineering Content Marketing Advertising 40