Cision

JULY 6, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day. How to Collect Quality Leads for Your Blog. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. You’re an infopreneur with exclusive blog content.

Blogging 168

Blogging How To Privacy Mobile 168

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? For example, a product launch article could be rewritten from the customer perspective. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Linking to blogs or articles that feature your expertise are also great ways to present your brand. Look at relevant media, customers, and key stakeholders.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. This means that pitching must start with the right data and end with measurement.

Pitching 370

Pitching Data Privacy Writing 370

PR for Anyone

OCTOBER 11, 2021

Planning ahead with themes and then specific topics will make it so much easier to just get that pitch out. July – Get to Know Your Customers Day, Vacation Rental Month . Remember that pitching consistency is the key for success. And read more articles at www.christinadaves.com/blog/prforrealtors. SUMMER THEMES.

Real Estate 221

Real Estate Pitching How To Television 221

Communications Conversations

OCTOBER 12, 2018

The report shares some interesting data about corporate blogging. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. 53% now have corporate blogs.” In fact, I’m a little surprised so many corporate blogs still allow comments!

Corporate 74

Corporate Blogging Social Media Facebook 74

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. Ask yourself, why would someone want to find out more about this topic? Then answer this question in your intro.

Pitching 195

Pitching Data Technology Storytelling 195

5W PR

MARCH 29, 2023

Meanwhile, firms in the health industry should focus on building a higher level of engagement with customers, emphasizing their expertise in delivering wellbeing solutions. Health companies can build trust with potential patients while showcasing real-life success stories.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

5W PR

MARCH 28, 2024

Individuals and institutions hand over their hard-earned cash to financial entities, making trust the secret sauce for success. Social media engagement Today’s customers are digitally savvy, making social media a must-have platform for financial institutions to connect with their audience.

Company 78

Company Publicity Financial Crisis Communications 78

Sword and the Script

APRIL 2, 2024

At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. based customers were impacted. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

Flack's Revenge

SEPTEMBER 15, 2020

And PR success comes more easily with sales success, case studies, and testimonials from happy customers. As Sue Duris wrote on the MyCustomer blog : ABM has become a priority for many B2B organisations, thanks in part to their need to become customer-centric. The customer is in control. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. Companies that do not have authentic insight or observations are risking their brand reputation among these audiences by “dogpiling” on the topic.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. Companies that do not have authentic insight or observations are risking their brand reputation among these audiences by “dogpiling” on the topic.

Company 78

Company Strategy Marketing Technology 78

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. That’s marketing !

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Facebook Groups offer ways to locate a specific audience and direct commentary on relevant topics to its members. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

Prohibition

MARCH 21, 2024

The analytics we can gather from social media platforms can affect the overall success of a social strategy and help businesses make the most out of the time and resources invested into it. Uncovering emotional undercurrents of discussions online, AI is able to identify sentiments surrounding specific events , topics and brands online.

Social Media 62

Social Media Trends Analysis Media 62

PR for Anyone

OCTOBER 14, 2021

PR is giving you visibility… it’s giving you credibility… it’s positioning you as the authority in your industry… so why not use that to land new customers and clients? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer.

Tools 130

Tools How To Publicity Interviews 130

5W PR

APRIL 18, 2022

Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Many companies have achieved a lot of success by utilizing this strategy, and businesses can get some inspiration and recreate their success from their examples.

Strategy 88

Strategy Marketing Reputation Survey 88

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. There is a five-step process to use to ensure success. Write down all of the questions your customer service department is asked. In this case, I chose, “How to write blog posts that get read and shared.”.

Exercises 198

Exercises Google Writing Blogging 198

The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Now is not the time to pull back on PR and marketing efforts.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

5W PR

AUGUST 9, 2022

This has been the case for a while now because successful Saas brands have found ways to use PR to their advantage. While traditional software companies have to figure out how to sell products to individual customers, SaaS companies must convince companies of varying sizes that they should be using their software.

Company 78

Company Strategy Software Writing 78

Prohibition

AUGUST 4, 2023

However, for social media content to be a success, a careful and considered approach is needed – which starts with an awareness of the potential pitfalls when creating and uploading videos. In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them.

Social Media 118

Social Media Video Marketing Media 118

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Customer success wrestles renewals from sales. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Inbound PR

OCTOBER 1, 2020

This is not going to be one of the typical posts on this blog. I'm not going to cover PR, marketing, customer success or project management. I even wrote my second dissertation on the topic. I've always been interested in sustainability but more from the business side of things.

Blogging 113

Blogging Marketing 113

PR 20/20

JANUARY 19, 2023

L et’s face it: If you can’t connect with your customers, they likely won’t choose your services or products. Curate a list of customer questions—and answer them Your customers and prospects are coming to your website with one goal in mind: to solve their greatest pain points. We dive into several helpful tips below.

Analytics 81

Analytics Comparison Google Interviews 81

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories.

Community 206

Community Nonprofit Conference Social Media 206

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company.

Media 52

Media Analytics Radio Google 52

Onclusive

AUGUST 30, 2017

Everyone has heard the phrase “Give credit where credit is due,” but because public relations departments have long lacked comprehensive attribution models, it’s been difficult to correlate data to success and provide actionable results. Iterate: Share team success and let the value of your new system be known.

Tools 170

Tools eBook System Data 170

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. It pays to engage them over the long term, and where it makes sense, form business relationships for customer education. Educate future customers. For B2B companies, an educated customer is like gold.

B2B 170

B2B Social Media Media Education 170

Onclusive

OCTOBER 7, 2021

Based on customer success stories we see every day from brands big and small, we’d like to share a few of the best practices for impactful pitches and journalist campaigns. Request Demo. Media Outreach Best Practices. Onclusive’s Author Intelligence profiles can help.

Media 195

Media Pitching Tools Resources 195

Onclusive

NOVEMBER 1, 2017

When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative that your brand wants to convey, along with a brief message that is unified and concise, is key to your success. Which authors are writing about that topic.

Brand 170

Brand Branding How To Trends 170