Cision

MAY 16, 2015

It’s free, and helps communicators form a more strategic measurement program that shows PR’s value in an organization. It can be used to simply look up the popularity of a blog post, or figure out social network referrals. Tag Management. Want to learn more about Google Tag Manager? Read our blog post here!

Measurement 120

Measurement Tools Analytics Google 120

Remote PR Jobs

SEPTEMBER 25, 2023

The public values journalism, and people are moving to media channels they trust. Goodwill has value. It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank. A version of this post first appeared on the Crenshaw Communications blog.

Mobile 100

Mobile SEO Reputation Web 100

Cision

NOVEMBER 7, 2017

Today, with the announcement of Cision Impact , our customers will be able to deliver, in a detailed report, the value of their earned media efforts. For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately.

Measurement 0

Measurement Media B2C B2B 0

Beyond PR

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Bloggers who did nothing to promote the content they published on my blog.

Blogging 61

Blogging How To Small Business Guidelines 61

PR for Anyone

MARCH 31, 2020

“You can provide value to others through your expertise.” Part One of ‘Newsjacking’ Public relations is a perfect platform for every person to share their expertise and provide value to the world. Christina Daves (02:10-02:15) Every news story breaks in a typical bell-shaped curve. Every reporter uses Twitter as a tool to find sources.

Real Estate 214

Real Estate Video Report Twitter 214

Sword and the Script

MAY 10, 2022

In subsequent years, we’ve invited readers of this blog (and newsletter) to the survey and so I’m writing to ask for your help: If you work in comms, please consider taking the survey here. Three winners will be selected at random for a gift card giveaway (valued at $100, $50 and $25, respectively). Second, there are prizes too!

Survey 85

Survey Public Affairs Construction Writing 85

Sword and the Script

JUNE 6, 2023

According to the press release : “Customers can now customize the PRophet platform to their own specifications and go to market with a unique and differentiated agency-branded platform that combines their own unique value proposition alongside the powerful capabilities of PRophet’s predictive and generative AI capabilities.”

Survey 144

Survey Software B2B Pitching 144

Presspage

FEBRUARY 1, 2019

While not the perfect PR measurement tool, Google Analytics allows you to analyze online user demographics, behavior, interests, interactions, and more which are very important metrics to have when proving the value of your activities. Google Analytics won’t measure the lifetime value of an earned media.

Analytics 154

Analytics Google Measurement Data 154

Shift Communications

JUNE 1, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy.

Blogging 60

Blogging Facebook Video Content Marketing 60

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

Strategy 276

Strategy How To Media Infographics 276

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Burrelles Fresh Ideas

MARCH 5, 2024

Product reviews on platforms like YouTube, social media platforms, or blogs. To the point above, once a story is published, the brand or company should share it on social media, tagging the outlet and journalists when possible. User-generated content/word-of-mouth recommendations. Product roundups by other content creators.

Media 97

Media Nonprofit Pitching Analytics 97

Communications Conversations

MARCH 4, 2020

Blog post: 2 yrs. — What piques my curiosity the most is the inverse relationship between the platforms where we spend the most time (Facebook, Insta and Twitter) and the half-life values for content. And, as you can see from the tweet above, those are the two platforms with the highest content half-life values. Facebook: 5 hrs.

Social Media 68

Social Media Pinterest Strategy Media 68

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. A small incentive makes a big difference in perceived value for potential subscribers. Of course you do.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Buzzstream

FEBRUARY 2, 2024

For example, I recently received an email from someone who made a clear connection in both the subject and first lines of the email, reminding me that I tagged them in a LinkedIn post. H – Help The name of the game is to provide value in some way. So, if somebody uses very bubbly language in their blog posts, lean into it.

Pitching 62

Pitching Mobile Examples Study 62

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Focus on providing value, solving problems, and answering questions within your content.

Engineering 99

Engineering Writing Mobile SEO 99

5W PR

DECEMBER 8, 2021

They tend to motivate and encourage audiences, and amplify the company’s values in the eyes of consumers. Any tagged posts or posts that contain the company’s branded hashtag are a great resource for UGC. The post Instagram Marketing Strategies That Convert appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Instagram 88

Instagram Strategy Marketing Education 88

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Never assume you know!

Software 100

Software Google Reputation Social Media 100

Buzzstream

FEBRUARY 1, 2024

If you can provide them with useful, relevant data it makes their jobs much easier and you become a highly valued partner/source for them. For example, here are the guest post guidelines from the Hubspot blog. keyword] has the potential to bring in [number] monthly visits to your site and has a traffic value of about [traffic value].

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. It also includes information like header tags, word count, structured data, and more.

SEO 83

SEO Web Tools Analysis 83

5W PR

MARCH 22, 2021

Marketers do this by monitoring relevant hashtags and keywords across social media platforms to find out what the public, and the target audience, are saying about the company as well as its competitors, even when they aren’t directly mentioned and tagged in those posts or conversations. Social Channels.

Analytics 88

Analytics Social Media Tools Data 88

Shift Communications

NOVEMBER 29, 2022

Before committing to a macro-level partner (and price tag), test a strategic approach with ongoing nano and micro influencers, who are creating big ROI because they have sizable engagement rates and 1:1 trust with their audience. Invest in planning sprints and high-performance channels.

Consumer 78

Consumer Trends Marketing SMB 78

Waxing UnLyrical

APRIL 15, 2011

This is part of the Blogging for Grasshopper series. This post isn’t about adding visuals or video into your WordPress blog , or using Cincopa , or judging a blog post by its cover. to see what I could find about even dummies being able to change the font size on one’s WordPress blog. Why make the video, then?

Blogging 71

Blogging Video Google How To 71

Contently - Strategy

FEBRUARY 9, 2021

Sure, they send campaign blasts to their database, but they’re not developing a consistent newsletter with a clear value prop. Step 2: Communicate a clear value prop. Put a clear subscribe button on your blog homepage and article page. It’s more than worth the $39/month price tag.

How To 142

How To Content Marketing Banking Advertising 142

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Sword and the Script

JUNE 15, 2021

The point is, there’s value in talking to customers in the booth – but there’s also value in getting out in about at conferences and tradeshows. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists.

Survey 116

Survey B2B Marketing Interviews 116

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. They reduce your value to the “equivalent” of advertising by reducing your efforts to the “value” of a column inch.

How To 52

How To Print Analytics Advertising 52

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Sword and the Script

OCTOBER 6, 2020

The price tag was not disclosed, but SEMrush wrote in the announcement, that Prowly was “cash flow breakeven,” had more than $1 million (USD) in annual recurring revenue (ARR) and had “triple” digit ARR growth. “The Where’s the value for PR? Here’s your monthly PR Tech Sum. SEMrush has acquired the Warsaw-based Prowly.

Software 175

Software SEO Company Tools 175

5W PR

OCTOBER 14, 2020

Companies must adopt social media guidelines that reflect the brand’s values. Some customers post messages without tagging a brand’s social accounts. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Brands doing this must be sure to list the handle in their social profile bios, so consumers know who to contact.

Social Media 88

Social Media How To Media Guidelines 88

Presspage

AUGUST 8, 2017

If your blog post or press release is being shared widely on those platforms, it will impact your ranking which improves your SEO. Especially Google considers additional relevant multimedia to a page or post a great reason to value it as content of high quality. Google for example ranks sites like Facebook and LinkedIn quite high.

SEO 141

SEO Engineering Google Web 141

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. It identifies youth as valued citizens who can create effective and inclusive policies, programs and environments that impact not only them but everyone around them. Credit: Giving Compass (www.givingcompass.org).

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Prohibition

JUNE 16, 2017

Just over a year ago I started a blog. Be prepared to offer value in kind or even payment for features. An influencers time is valuable, not least as many blog, whilst working full time or juggling a full family life. If you value your influencer’s time, you’ll receive more traction when pitching.

Social Media 48

Social Media Viral Exercises Video 48

5W PR

NOVEMBER 24, 2022

According to recent research, companies can get about five dollars worth of media value for every dollar that they spend on influencer marketing campaigns on Instagram. The post Promoting a Business on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Social Media 88

Social Media Instagram Media Advertising 88

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. So when the idea of a blog first entered my head, I shared it with all of them. Thankfully he was on board with the blog idea.

Blogging 60

Blogging How To Social Media Community 60