Katie Paine's Measurement Blog

FEBRUARY 5, 2023

If the goal is to generate sales leads , then you can use internal CRM systems or GA4 and tag whatever content you create so that sales will know the origin of each lead. Start with your print placements. Now divide that number into the PR budget for that effort and you have CPMC for your print PR.

How To 52

How To Print Analytics Advertising 52

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. These questions and keywords will help you better understand the search intent and make sure you’re covering the topic completely.”

Engineering 99

Engineering Writing Mobile SEO 99

Prohibition

AUGUST 9, 2017

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation.

Communications 48

Communications Radio Print Hotels 48

Mindful Marketing

SEPTEMBER 19, 2020

Jason, who wrote a guest blog for Mindful Marketing about a smart cane and who was my coauthor on a CommPRO article titled, “How Serving Blind Consumers Creates Competitive Advantage,” is completely blind. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Corporate 102

Corporate Consumer Employee Print 102

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Solo PR Pro

OCTOBER 4, 2022

There are enough project management tools out there to fill up their own blog post — and then some! Stock photography likely won’t be appropriate for most client work, but a pretty picture can bump up the visibility when you’re posting to your own blog or social channels. ✅ Tools to manage your tasks. Want to join Solo PR Pro?

Tools 71

Tools Infographics Pitching Google 71

OnePitch

SEPTEMBER 8, 2022

We worked with the incredible team at Olive Garden to create branded wrappers that were available to download on the website for someone to print and wrap around a bouquet of breadsticks for a yummy way to ask someone to prom or to stand up at your wedding. Want more blogs like this? The coverage was incredible.

Pitching 98

Pitching Consumer How To Education 98

The Resolution Blog

JUNE 7, 2019

without the high price tag of audience surveys and man-hours needed to analyse every comment. That’s because people might have seen your placement in print or somewhere else and then gone ahead and Googled the brand name to find out more. You Know About AIDA, Right? But how Can PR Claim the Traffic?

Measurement 120

Measurement Analytics Google Trends 120

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. They can share their views on your platform, share it to their social media accounts, tag you in their answer or blog about it. Asking random questions won’t do the trick.

Social Media 120

Social Media Marketing Media Study 120

Beyond PR

JULY 14, 2017

When there is a brand I want to work with I will sort of ‘stalk’ their Twitter page, get to know what they are promoting then can do my own tweets about that topic and tag the brand. Hardly do I get any response tagging brands on Facebook, but almost always can get their attention via Twitter.

Pitching 66

Pitching Real Estate How To Twitter 66

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. Online content is king (referring to a blog). The Stevens Firm Family Law Center in South Carolina has a nice blog.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Do’s and Don’ts of a Successful Online Newsroom.

How To 48

How To Media Print Real Estate 48

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” For instance, when someone engages with a blog post, they do so by scrolling down the page as they read the content. Speaking of pop-ups, you’ll notice a few pop-ups on this blog. And don’t miss a post: subscribe to this blog by email here.

Web 60

Web Google Mobile B2B 60

The Resolution Blog

APRIL 23, 2018

For example, you may be tagging against a range of media types such as ‘national’ ‘regional’ ‘trade’ and ‘broadcast’. ‘What was the average domain authority of our online content last year and has it improved over the previous year?’ which journalists are producing national press content for us?’. Be consistent in your categorisation.

Data 120

Data Measurement Examples Tools 120

Waxing UnLyrical

FEBRUARY 22, 2011

Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. ‘Ink’ is printed in edited media – well considered.&#. Whether your blog receives comments or not. from Shannon Mouton ).

Analytics 79

Analytics Publicity Print Measurement 79

Bad Pitch Blog

MARCH 13, 2009

His Logic + Emotion blog provides insight into marketing, design and visual thinking. Also, when creating presentations, print the PowerPoint deck out and lay it out on the floor. We’re paid to write, more often than not, so PR people are not necessarily visual in nature. David Armano is one of the inspirations behind my evolution.

Print 40

Print Pitching Writing Creativity 40

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Words are essential to any online content experience.

Video 40

Video eBook Viral Infographics 40

PR 20/20

AUGUST 9, 2016

A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. Campaign tracking: All URLs that will be shared have been tagged using Google’s URL builder tool , in order to monitor traffic and conversion sources. Seems pretty thorough.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Bad Pitch Blog

SEPTEMBER 16, 2008

Dear Mr. Kevin Dugan, Please consider the press release below for publication in an upcoming issue, either on-line or in print. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' A news release is not a pitch. Well, neither is this intro I just received.

Pitching 41

Pitching Print Media Relations Blogging 41

Bad Pitch Blog

OCTOBER 30, 2007

Read the other media blogging about this increasingly common reaction to bad pitches. Print out all of these posts. Whether or not you agree with Anderson’s approach, I’m here to tell you the problem is JUST. Read his post and the comments. Follow the discussion this one post has created.

Pitching 40

Pitching Print Blogging Twitter 40

Bad Pitch Blog

JULY 8, 2008

BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media? BM: Well, I’m digital editor of a news organization that used to be a print magazine. We publish much more content online than in print format. That said print has been an important part of Adweek.

Print 43

Print Pitching Twitter Advertising 43

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Get Shareaholic test Filed under Guest Posts , Herwin Icasiano , Social Media | Tags: vlogging , youtube | Comments (2) Site settings comment help?

YouTube 54

YouTube Video Measurement Print 54

Bad Pitch Blog

APRIL 13, 2008

In addition to eliminating irrelevant media outlets and duplicates (some reporters cover online and print and are listed twice), be sure you have the right person at each outlet. The Washington Times uploaded by Bill on Capitol Hill tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog'

Pitching 40

Pitching Print Report Media Relations 40

Bad Pitch Blog

DECEMBER 31, 2006

But the Bad Pitch blog tries to provide timely, relevant content. But a phone call, hand-written note and print copy of your favorite read can also work wonders every once and awhile. Create a blend of print, electronic, e-mail/RSS/online news consumption so no one approach bogs you down. New Year’s resolutions are crap.

Pitching 40

Pitching Print Media Relations Writing 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. 3) Leverage hashtags and tag the contributors who helped with your content to maximize visibility.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bad Pitch Blog

SEPTEMBER 24, 2007

3) BizWeek''s Byrne Pans PR''s Numbers Game, Advises Pitching Web Plus Print Bulldog Reporter “Build relationships, not media lists” is just one solid comment to consider from BusinessWeek’s John Byrne. He''s also competing for longest post title in the world. Soak it in, but be smart about it. This podcast will tell you how.

Trade Shows 40

Trade Shows Pitching Local Web 40

Bad Pitch Blog

MARCH 23, 2006

But our traffic logs and Feedburner stats tell us the “First 50” represent a minority of Bad Pitch blog readers. If you do sign up, you’re telling Bad Pitch blog readers that you are proud to be in public relations, that you enjoy your career and that you are tired of how our career of choice is portrayed. We understand.

Agency 40

Agency Print Pitching Blogging 40

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. H: What about the print quality?

Writing 83

Writing Google Blogging Exercises 83

Bad Pitch Blog

APRIL 28, 2007

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. So this news article was a welcome find (click on the print version for the full-length version).

Pitching 40

Pitching Print Creativity Local 40

Sword and the Script

AUGUST 6, 2019

It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. 6) Picks from the PR tech vendor blogs . What does the company do? Singal A.I.

Marketing 63

Marketing Pitching Corporate Tools 63

Bad Pitch Blog

FEBRUARY 20, 2007

Business Review and American Executive on the print side. 2) Multiple Ways to Make Money: Some, but not all of the print opportunities require actual payment. Scum @ Work uploaded by Tourista de Mancunia tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' Who Are They?

Media 45

Media Print Pitching Television 45

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A "story idea" that defies everything you have ever known about what actually gets written in a print publication? This editorial plea is near to my heart as it comes from a retail trade publication.

Pitching 40

Pitching Construction Exercises Retail 40

Bad Pitch Blog

JUNE 8, 2006

April 6: FOR IMMEDIATE RELEASE - Apartments.com Consumer Print Campaign This 493-word “news” release came all by itself. April 7: FOR IMMEDIATE RELEASE - Apartments.com Room to Move Contest and Blog With great examples of successful online contests available AND a Webby award to its credit, I expected more from this release.

Pitching 40

Pitching Print Web Media Relations 40

Bad Pitch Blog

MARCH 11, 2007

Disclaimers and other Fine Print We suck at math. One Two Three Four Five Six Seven uploaded by Thomas Hawk tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' These estimates are just that and will vary based on a variety of factors.

Pitching 40

Pitching Print Report Engineering 40

Bad Pitch Blog

OCTOBER 1, 2006

Sex Doesn’t Sell Some national media clips, or four-color printed materials, might seem capable of carrying your entry. One entry was printed in color as key points were highlighted in yellow. But you should quickly define the target audience early in the entry. But that’s not the case. Highlight Key Points.

Print 40

Print Measurement Industry Publicity 40