Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Employee comms merger. ResponseSource shuts down curation of #journorequest.

Pitching 89

Pitching Report Software Survey 89

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Shift Communications

SEPTEMBER 5, 2017

Before devising a launch plan, a crisis comms plan, or any communications plan, what data do you check? In the Google Analytics™ ecosystem, this means implementing Google Analytics and Google Tag Manager™, along with best practices, as quickly as possible. This blog post is also available in MP3 format, thanks to Amazon Polly: [link].

Analytics 143

Analytics Google Data Technology 143

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. … Tags: content, marketing Content Marketing Services 44 Only a few years ago blogs were used as online diaries and rarely utilised for their huge search engine and online PR benefits.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Prohibition

APRIL 2, 2017

It’s not about being a ‘me too’ brand, it’s about being a true innovator, and if you want to deliver comms with real impact, it’s your job as a communicator to embrace change, identify relevant opportunities for your clients, and more often than not take a step into the unknown.

Social Media 48

Social Media Agency Consumer Fashion 48

Bad Pitch Blog

SEPTEMBER 10, 2008

A flood of new folks are reading Bad Pitch Blog as a result, so I thought I’d post our top 20 posts according to AideRSS as a helpful review. Ready to Pitch a Blog? What Does The Bad Pitch Blog Look Like? Facebook Can Improve Your Media Relations And we want to officially thank Peter Shankman for teaming up with Bad Pitch Blog.

Pitching 40

Pitching Blogging Report Media Relations 40

The Awards Blog

MAY 15, 2019

By now, you’ve come to realize that awards programs come with a price tag. If you are tracking all of your marketing spend, including PR/comms, why not track the ROI of awards? We will continue to update this post, and share additional insights via other posts in our blog. What has worked for you and what hasn’t?

Analytics 57

Analytics Google Course Web 57

Sword and the Script

APRIL 6, 2021

The price tag is roughly $59 million (USD) at today’s exchange rates “in a combination of cash, equity, and earn-out. Proof was founded by Mark Stouse who made a name in the PR industry as the top comms person for BMC Software. Articles, blog posts and content picks. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. Online content is king (referring to a blog). The Stevens Firm Family Law Center in South Carolina has a nice blog.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

NOVEMBER 5, 2019

Project works with the Meltwater mobile app, which, “which now allows for instant notification and ad-hoc searching and analysis, as well as the ability to access all of the content from saved searches and tags in the desktop application.”. 4) SocialChorus strives to show the business impact of internal comms.

Internal 63

Internal International Data Media 63

Bad Pitch Blog

AUGUST 2, 2007

A more recent addition to my self-confessed infrequent podcast listening is New Comm Road by Bryan Person. New Comm Road is a must-listen for any reader that wants to ensure they do not wind up on the Bad Pitch blog. Social Media in Action FWIW, Bryan and I follow each other’s blogs, but first crossed paths on Twitter.

Resources 40

Resources Twitter Social Media Pitching 40

Bad Pitch Blog

MAY 7, 2006

We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all. Subject: [B2 Blog]: Office Supplies can be fun? Sent: Wednesday, October 26, 2005 11:02 AM Subject: RE: [B2 Blog]: Office Supplies can be fun? Just blogged it. It’s one of the golden rules for pitching blogs.

Pitching 40

Pitching Blogging Small Business Media Relations 40

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. 3 street selling tactics that boosted my email subscribers over 100%, from The Smart Passive Income Blog. In defense of Klout , by Tac Anderson at New Comm Biz. Creating keyword opportunity lists with Excel Custom Sort , from SEOmoz’ The YOUmoz Blog.

SEO 42

SEO Measurement Tourism Analytics 42

Cision

NOVEMBER 7, 2017

When the communicator builds their campaign — with the goal of driving end-consumer behavior that generates business impact — that comms message must travel an indirect path to the consumer. Why is Earned Media so Difficult to Measure? . Cision Impact Reports Put Earned Media Attribution at The Communicator’s Fingertips .

Measurement 0

Measurement Media B2C B2B 0

Bad Pitch Blog

MARCH 1, 2006

It has elicited more discussion on the tired topic and more Google Juice than an A-Lister''s link blog. Well the Bad Pitch Blog disagrees. Change the format by adding tags or taking an entirely new approach and crap will still be shoveled into reporters’ email/voicemail/landmail inboxes. GUARANTEED. It won''t hunt.

Pitching 40

Pitching Blogging Google Media Relations 40

Waxing UnLyrical

NOVEMBER 19, 2010

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Krista Giuffi said: Interesting case example of crisis comm & reputation mgmt from @iherwin via @Shonali: [link] #pr #publicrelations [.] Wanna Subscribe?

Publicity 77

Publicity Reputation Crisis Communications Film 77

Buzzstream

OCTOBER 30, 2018

Included in the vendor comms was a PR kit personalized for those included in the report, including a custom badge highlighting the award, and a prewritten press release and blog announcement. We crafted tweets from the author of each piece of content that tagged local tech leaders, VCs, top companies and more.

Software 56

Software Report Data Strategy 56

Bad Pitch Blog

MARCH 5, 2006

In between his new group blog, Talkshop , and the earSHOT podcast for Edelman, he spoke at last week’s New Comm Forum. tags | Phil Gomes | New Comm Forum | New Communications Forum | public relations | PR | good pitch | bad pitch | bad pitch blog | Edelman | media relations' Phil Gomes is a busy man.

Pitching 40

Pitching Ethics Local Report 40

ImPRessions - Crenshaw Communications

MARCH 16, 2021

LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. Video summaries of current blog posts are another way to ramp up video content. Facebook Messenger allows personalized comms. Target groups with thoughtful content . Try unpolished images to drive engagement.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

OCTOBER 6, 2020

The price tag was not disclosed, but SEMrush wrote in the announcement, that Prowly was “cash flow breakeven,” had more than $1 million (USD) in annual recurring revenue (ARR) and had “triple” digit ARR growth. Picks from the trade pubs and vendor blogs Here are a few posts that stood out for me in pursuing the PR tech vendor blogs: a.

Software 176

Software SEO Company Tools 176

Beyond PR

NOVEMBER 7, 2017

When the communicator builds their campaign — with the goal of driving end-consumer behavior that generates business impact — that comms message must travel an indirect path to the consumer. Why is Earned Media so Difficult to Measure? . Cision Impact Reports Put Earned Media Attribution at The Communicator’s Fingertips .

Measurement 72

Measurement Media B2C B2B 72

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Summit day 1: Measuring comms’ impact on the pull on your heartstrings As I was reviewing this year’s videos I was surprised at how emotional much of the Summit was. Southwest has been tagging press releases and recording ticket sales from the source code for over a decade. Then, the future was all about measuring blogs!

Measurement 40

Measurement Airlines Data Case Study 40

Waxing UnLyrical

JANUARY 26, 2011

You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm. Mark as read Approve comment Also, we who work in PR/SM/Comms tend to be the loud voices. Regardless, thanks for visiting!

Facebook 107

Facebook Privacy Twitter Social Media 107

Bad Pitch Blog

MAY 1, 2009

Also, be sure to de-tag yourself from anyone’s photos that show you in a questionable light—or with someone questionable. As the Web and its babies grow in size and scope, online comm grows in importance. This goes triple for you recent grads. This goes quadruple for anyone looking for a gig. Don’t wait to get burned. Now go study.

Communications 45

Communications Web Writing Transportation 45

Buzzstream

FEBRUARY 3, 2021

We’ve all seen these methods utilised when scrolling through Facebook or Twitter, that lead us to tagging our friends or sharing the article. Hana Bednarova , Director and Founder of Bednar Comms agrees, saying, “The majority of campaigns moved to a reactive style, which were created very quickly to react to the current climate.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

SEPTEMBER 14, 2010

Get Shareaholic test Filed under Public Relations | Tags: beth harte , jeremy pepper , the problem with pr | Comments (39) Site settings comment help? You inspired me to add some of my own thoughts in a blog posting as well! And now, apart from my work, I teach as adjunct faculty at Hopkins MA/Comms program. What is PR?

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

SEPTEMBER 2, 2010

I do this by keeping links to the introductory #measurePR post , as well as to the MeasurePR category on my blog handy. When you go back and look at the transcripts, you’ll find people share a wealth of resources… blog posts, websites, and most of all, their own thoughts, often artfully captured in a perfect sound bite.

Twitter 82

Twitter Resources Conference Facebook 82