Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 150

B2B Study Blogging Marketing 150

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” . Develop engaging content.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Here are the key questions to ask as you’re developing a robust content strategy.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? This means that both marketing and communications are pulling together toward supporting organizational success. Working with marketing.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

DECEMBER 6, 2021

Just having media monitoring in place is no longer sufficient for PR and communications success. The key is our proprietary newscrawler, which has stored over 5 billion articles to date and continues to capture over 6 million pieces of earned, owned, and newswire content every day – more content than any other source.

Media 370

Media Comparison Software Enterprise 370

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. These PR and marketing trends can help you thrive in 2024.

Trends 182

Trends Marketing Wikipedia Reddit 182

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational.

Blogging 92

Blogging Marketing Content Marketing eBook 92

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market.

B2B 78

B2B Strategy Communications Case Study 78

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 94

B2B Marketing Measurement Social Media 94

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Timely Insights. Dedicated Support.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights. VP of Marketing, BitGo.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Remote PR Jobs

DECEMBER 12, 2022

To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client. Like any marketing strategy, it is important for clients to identify their company goals. What does success look like for the organization? Businesses and Agencies.

Privacy 264

Privacy Meeting Strategy Social Media 264

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on HubSpot An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

JULY 6, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day. For those unfamiliar with marketing speak, this process is known as collecting leads. How to Collect Quality Leads for Your Blog. You’re an infopreneur with exclusive blog content. It seems easy enough.

Blogging 168

Blogging How To Privacy Mobile 168

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Filler content created solely for ‘likes’. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

MARCH 11, 2021

A successful PR campaign is a strategic one. That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. Planning Content.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. Analysis: . hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand.

How To 370

How To Biotechnology Case Study Leadership 370

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. What’s the secret to success? Director, Global Corporate Communications, Mimecast. The value of PR from a CMO’s perspective. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy.

Analytics 170

Analytics Tools Social Media Trends 170

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Public relations should be just as critical to an organization or company’s success and should be viewed as a cost of doing business.

Leadership 105

Leadership SEO Measurement Reputation 105

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

The Hoyt Organization

APRIL 23, 2024

With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. In the US alone, there are over 1.8

Strategy 80

Strategy Nonprofit Social Media Leadership 80

Remote PR Jobs

JANUARY 30, 2024

Let’s explore six important characteristics essential for success in the world of PR. Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages. Analytical thinking also plays a vital role in crisis management.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. While both disciplines contribute to an organization’s overall success, they differ significantly in their objectives, strategies, and day-to-day activities.

Marketing 78

Marketing Engineering Reputation Product Launch 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? We’ve embraced the PESO model of content. Given this, I sometimes feel the pendulum has swung too far in the strategy direction. Thought leadership content is persuasive.

SEO 227

SEO Agency Reputation Policies 227

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Axia PR

JANUARY 11, 2019

How to get more leads and increase conversion through blogging. Blogging is one of the best ways to attract more traffic to your website. Creating interesting, useful blog posts has become a part of any successful content marketing strategy.

Blogging 73

Blogging Writing Content Marketing Strategy 73

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. What strategy will work best for your brand? What strategy will work best for your brand?

Marketing 210

Marketing Apparel Data Software 210

Axia PR

JULY 27, 2018

Why your company needs content every week. It’s a well-known fact that blogging is the key to a successful content marketing strategy.

Blogging 67

Blogging Engineering Content Marketing Strategy 67

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 106

Marketing Newspapers Print Local 106

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110