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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

Fun fact about me: before getting into PR , I wanted to be a reporter. I was a journalism major, so most of my writing experience in college had a reporting angle. Once in PR I quickly learned that, while similar in some aspects, writing for PR and writing for journalism is also very different. .

Writing 294
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From 60 Years of Innovation to Writing and Editing a Release to Working with Global Reporters to Trade Show Pitching Tips: Business Wire’s Most Popular Blogs of Q4 2021 | Business Wire Blog

Business Wire

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information.

Pitching 370
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3 Ps to Enhance Your Pitch Writing

Stern + Associates

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

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Best practices for building a perfect pitch

Onclusive

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems.

Report 106
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5 PR Pitching Tips from a Former Journalist (Who Now Works for PR Firms)

Remote PR Jobs

During that time, I learned a lot about the important — and ideally, symbiotic — relationship between reporters and public relations professionals. While I still don’t know the secret to getting a reporter to politely reject a pitch (rather than flat out ignore it), I do know what it takes for an editor to say “yes” to a story idea.

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