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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Like any other business investment, it’s only worthwhile if it pays off. The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. But it’s a good idea to make your PR team aware of a critical business goal. It’s not even cheap.

Banking 327
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Principles of Clear Thinking

Doctor Spin

Here we go: Quicklinks Intelligence vs Clear Thinking Logical Fallacies and Biases Types of Bad Thinking Habits How To Create Knowledge Heuristics: Mental Models Intelligence vs Clear Thinking To begin, I would like to make a distinction: Intelligence. These “thinking errors” exist because they’ve often aided our survival.

eBook 52
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Mental Models: How To Think Better—Faster

Doctor Spin

Charlie Munger, the esteemed Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett, is renowned for his sharp intellect and profound wisdom in investing and business strategy. link] A central aspect of Munger’s approach to decision-making and problem-solving is his advocacy for using mental models.

How To 52
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Is kind leadership an oxymoron?

PR in High Definition

When you think about successful and well-known leaders in the business world, which words spring to mind? Did that make the top ten – or even the top twenty? Why isn’t kindness desirable in the leadership community? How about strong? Innovative? Disruptive? How about wealthy or unscrupulous? What about ‘kind’? Show me the money!

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Graham identifies two main reasons why founders resist manually recruiting users: a mix of shyness and laziness and the belief that small initial numbers cannot lead to significant growth. The extra mile PR strategy is simple yet powerful. Every once in a while, an organisation goes the extra mile to keep its customers happy.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine.

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The Challenge of Running a Purposeful Organisation

PR in High Definition

I struggled to find many landmark reports on the subject but EY’s Beacon Institute released a report in September 2019, defining purpose as “ an aspirational reason for being which inspires and provides a call to action for an organization and its partners and stakeholders and provides benefit to local and global society.”. What is Purpose?