PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. To do both, we get a lot of inspiration from peers and influencers alike. Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. Disclaimer: We love other blogs, too.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

DECEMBER 14, 2017

Today, we launched the new optimized version of our blog with the goal of better serving you — our readers. Gone are the multitude of content categories at the top of the blog page. Our new blog sections include: Comms Best Practices — Includes the latest updates on PR, communications and marketing best practices.

Blogging 169

Blogging Leadership Content Marketing Measurement 169

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. SOUNDBITE PERFORMANCE: Why message resonance is important. Search psychology: how people search.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

MARCH 17, 2020

Sometimes called MMM, it’s an analysis technique that allows marketers to measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their overall goals. Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

MARCH 17, 2020

Sometimes called MMM, it’s an analysis technique that allows marketers to measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their overall goals. Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors.

Media 221

Media Analysis Measurement Advertising 221

Cision

JULY 6, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day. For those unfamiliar with marketing speak, this process is known as collecting leads. How to Collect Quality Leads for Your Blog. You’re an infopreneur with exclusive blog content. It seems easy enough.

Blogging 168

Blogging How To Privacy Mobile 168

Prohibition

AUGUST 3, 2023

As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms. In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar.

Video 118

Video Social Media Media YouTube 118

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Some factors may be critical to your business while others could be deemed secondary. Gather the information. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period.

Crisis 464

Crisis Publicity Exercises Trends 464

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. have become essential parts of the marketing and PR toolbox. Image & Video Recognition – Analyzing visual content.

Training 399

Training Video Analysis Data 399

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. It’s one of the biggest struggles facing marketing directors today, with over 19% of marketers saying its their biggest hurdle.

B2B 77

B2B Trends Strategy Marketing 77

5W PR

FEBRUARY 28, 2024

Networking Mingle with industry titans, potential partners, and future customers. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. For brands that are considering jumping in, they should prepare for the ride of their lives. What is SXSW?

Brand 78

Brand Branding How To Film 78

5W PR

SEPTEMBER 14, 2023

It goes beyond rational decision-making, influencing customers to choose a specific brand over alternatives even when they have similar offerings. Evolving with customers As customer preferences and market trends evolve, adapt the campaigns to remain relevant. What is brand loyalty?

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Consumer Brand Branding How To 148

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Influence buyer decisions. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Here’s how it works. Drive differentiation – or establish a new category.

B2B 334

B2B Company Case Study Conference 334

Cision

AUGUST 2, 2017

Actually, it’s not really “new,” but I’m excited to say that brands are finally starting to get it right: Influencer relationships. When these influencers speak, their audiences listen. But now, brands are beginning to see that influence marketing isn’t necessarily free marketing. Write a blog review.

Energy 238

Energy Writing Instagram Brand 238

5W PR

NOVEMBER 13, 2022

That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. Most companies these days understand how important it is for them to promote themselves effectively to their target audiences. Competition.

B2B 88

B2B Marketing Product Launch YouTube 88

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. To do this, create content such as blog posts, whitepapers, or industry reports that provide valuable insights and solutions. In the US alone, there are over 1.8 million nonprofits registered with the IRS.

Strategy 75

Strategy Nonprofit Social Media Leadership 75

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Plus, Neal has just finished his book The Business of Influence, which is also relevant, as you’ll see.

Instagram 214

Instagram B2C YouTube Facebook 214

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. Skincare brands, in particular, benefit from influencer collaborations. By teaming up with influencers, skincare brands can leverage their expertise, authenticity, and wide reach.

Brand 78

Brand Branding How To Analytics 78

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. It’s highly trackable.

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Small Business Media SMB Pitching 245

5W PR

JULY 18, 2023

Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity. This foundation will shape the brand’s online presence and guide its future marketing efforts. Influencers Influencer marketing can be highly effective for beverage brands.

Brand 78

Brand Branding Engineering Analytics 78

5W PR

JANUARY 3, 2024

Understanding what’s currently captivating consumers will guide product development and marketing strategies. Provide journalists and influencers with the necessary information to cover the brand effectively. Building relationships Establish connections with relevant media outlets and influencers in the tech space.

How To 78

How To Analysis Resources Trends 78

Cision

APRIL 14, 2017

The best way to get your story the coverage it deserves is by targeting the right influencers. million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. With a media database of more than 1.6

Media 231

Media Pitching Social Media Instagram 231

5W PR

AUGUST 10, 2023

In today’s globalized world, cultural sensitivity in marketing is paramount to successfully engage diverse audiences and avoid potential controversies. Navigating cultural sensitivities in marketing requires a thoughtful and deliberate approach. Familiarize the company with the language, symbols, gestures, and values.

How To 78

How To Marketing Training Groups 78

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content.

SEO 84

SEO Mobile Engineering Ethics 84

Reputation Us

AUGUST 28, 2023

” Rob Richardson and Aswad Thomas, MSW Invest in the movement at the grassroots level that supports changes to the criminal systems Aswad Thomas, MSW Use your influence and power to change the legislative system Aswad Thomas, MSW Panel #2 – “Steering the =Future Through Collaboration” Rob Richardson Neville G.

System 78

System Technology Banking Community 78

Cision

MAY 25, 2017

This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media.

Advertising 272

Advertising Advertising Storytelling Media 272

Flack's Revenge

SEPTEMBER 15, 2020

But direct communications is being taken to a new level to support sales and more specifically, ABM (account-based marketing) programs. All well and good, but things take an interesting turn with ABM (also called key account marketing). Actors breach this wall when they talk to the audience. This has been happening for some time.

B2B 177

B2B Case Study Enterprise Resources 177

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

Landis PR

FEBRUARY 5, 2024

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Media and influencers need compelling stories and news that align with their interests. Photo courtesy of Pixabay 1.

Publicity 59

Publicity Privacy YouTube Analysis 59

5W PR

JUNE 26, 2023

Holiday marketing is a critical aspect for businesses, especially considering the challenging times the world has been facing in the last few years. To ensure success during the holiday season, companies must develop a strategic marketing plan , account for various factors that influence outcomes, and effectively execute their strategy.

Brand 78

Brand Branding Retail Strategy 78

Newsfile

MARCH 14, 2024

Bloomberg Terminal: The Market Leader Bloomberg Terminal is subscription-based software that offers financial market data, analysis, content and trading capabilities to business professionals. With its dominant 33% market share in the financial world, Bloomberg terminal is a powerhouse. But, the hidden channels do not.

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Financial Education Analysis Analytics 52

Cision

AUGUST 21, 2015

Welcome to Cision Blog’s newest content series, Behind the Blog, where we chat with a notable influencer in a particular digital space, such as food, fashion, or finance. . Nerd fare has become big business. Even “The View” is breaking comic book industry news. “People in general are becoming nerdy. .

Blogging 120

Blogging Film Video Web 120

Stephen Waddington

MAY 19, 2020

That’s daunting but it’s also incredibly exciting for individuals and organisations willing to invest in the future. It’s a complex story that is enabling us to begin to understand the implication of COVID-19 for the future of PR practice and skills. Since that point, the health of the business-to-business market has been mixed.

Crisis 151

Crisis Government Energy Community 151

5W PR

JULY 15, 2023

Effective corporate communication strategies can help beauty and wellness brands differentiate themselves in a crowded market, build strong relationships with stakeholders, and drive business growth. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content.

Corporate 78

Corporate Industry Communications Ethics 78