Waxing UnLyrical

FEBRUARY 6, 2013

Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. and then some, before I got my started on my blogging journey. And I also recalled how I might never have actually started that journey had it not been for Kami Huyse asking me to guest blog for her back in 2008.

Writing 108

Writing Blogging Conference Creativity 108

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

NOVEMBER 10, 2020

So when writing your pitches, avoid including too much fluff or making them dig for the main story. Initially, when writing pitches, I was also guilty of waffling for several lines rather than explaining everything in one concise line and letting the data speak for itself. looks in her BrightonSEO 2020 talk, below, too.

Pitching 164

Pitching Writing Digital PR How To 164

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Seeing this on your calendar, you can map out related content in the weeks leading up to the event.

How To 0

How To Content Marketing Conference Analytics 0

Communications Conversations

AUGUST 28, 2017

Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Who is the team in charge of managing the blog?

Blogging 87

Blogging Handbook Sports Internal 87

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection.

Pitching 195

Pitching Data Technology Storytelling 195

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. If you have an event or celebrity to promote in a major media market radio may be the way to go. How Cision® Impact Measures Earned Media.

Communications 225

Communications Marketing Radio Airlines 225

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – naturally increase value for meeting planners, associations and events. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception.

Pitching 96

Pitching Print Measurement Report 96

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Live events shrink by 64% in 2020.

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Tools Social Media Trends 170

PR in High Definition

AUGUST 29, 2017

What does ‘effective’ communications mean to you and how can you measure it? What key news items or events do you need to factor into your timeline of activities? What was good and bad about your communications measurement in 2017? How could measurement be improved going forward? Evaluation. PR planning: tips and tricks.

Writing 48

Writing Measurement Creativity Communications 48

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts.

Radio 100

Radio Print Television Local 100

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Action PR

MAY 14, 2019

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. For example, if the goal is website clicks, a digital campaign could be better suited than a live event.

Writing 40

Writing Agency How To Examples 40

Deirdre Breakenridge

JUNE 12, 2018

He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success. By participating in #PRStudChat you’ll learn the benefits of communicating research through content on a blog or in the media, which includes: Increasing in research citations. Funding for future research.

Communications 150

Communications How To Case Study Community 150

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – naturally increase value for meeting planners, associations and events. Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation.

Trends 105

Trends YouTube Video Social Media 105

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. He is left trying to write down individual tweets, which is both humorous and pathetic. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated.

Media 162

Media Fashion Television Radio 162

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. If you want blogs, you don’t want press releases.

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. How is public relations measured?

Interviews 104

Interviews Publicity Technology Social Media 104

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences. Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. What are the first steps PR pros can take to hone their writing skills? Is PR Right for me? ”

Twitter 157

Twitter Storytelling Community Writing 157

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 71

Measurement Conference Tourism Blogging 71

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Sword and the Script

FEBRUARY 20, 2024

But before we dive into the summaries, here’s a quick plug for a free event I’m doing this Thursday with Michelle Garrett. The company’s measures are based on the pitches sent through their systems. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? Is that good?

Report 106

Report Publicity Marketing Pitching 106

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper.

Blogging 86

Blogging Writing Facebook Twitter 86

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about.

Infographics 153

Infographics Travel Product Launch Video 153

Waxing UnLyrical

JANUARY 29, 2013

So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. Till then, happy measuring!

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Mindful Marketing

OCTOBER 21, 2023

The trend toward doing rather than owning is good in many ways, but are there certain life events that shouldn’t be made pay-per-view? Having strangers pay for the privilege of attending the culturally rich ceremonies and often lavish receptions could be a way of lessening the costs of what can be very expensive events.

Ethics 98

Ethics Trends Analysis Financial 98