Bianchi Biz Blog

MAY 16, 2022

It’s also nice to see programs like this where engineers have the opportunity to be a little more creative with their designs because they know the end result is for demonstration purposes, but could help lead to future solutions. What advice do you have for PR people that want to pitch you? PowerMotionTech. LinkedIn: Sara Jensen.

Meeting 75

Meeting Media Engineering Journalism 75

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. Scheduling meetings can be a nightmare when juggling multiple schedules.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Bianchi Biz Blog

OCTOBER 11, 2022

I tried making up for the poor camera quality by getting creative with my shots. This industry has given me the opportunity to live in different parts of the country and I love getting to explore each state with my dogs and meet new people! What advice do you have for PR people that want to pitch you?

Automotive 63

Automotive Meeting Media Journalism 63

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. This not only shows that we are keen to meet clients where they are, but that we also take process seriously. Use the RFP process as research .

Agency 310

Agency Meeting B2B Conference 310

Bianchi Biz Blog

OCTOBER 24, 2022

I love getting creative in the kitchen and entertaining for family and friends. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. Stick to the keep-it-simple principle.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Remote PR Jobs

FEBRUARY 27, 2022

You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly.

Writing 130

Writing How To Interviews Pitching 130

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. Similarly, I had the opportunity to meet a young automotive technician named Jose Campos.

Meeting 79

Meeting Automotive Media Technology 79

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! To determine the right creative angle, ask yourself—why would my audiences care about this topic? Blogs and social media channels have become an integral part of communications strategy because they offer a way to have an active conversation with your audience.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Bianchi Biz Blog

SEPTEMBER 26, 2022

As an entrepreneur you never really leave work at the end of the day, but we live in a very creative and inspiring time, so work tends to be a passion for me, too. What advice do you have for PR people that want to pitch you? This meant we had to meet people and build relationships from scratch, too.

Meeting 75

Meeting Automotive Media Journalism 75

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech.

Creativity 61

Creativity Infographics B2B Corporate 61

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

PR Fuel

APRIL 9, 2021

They are constantly being pitched new stories and pitches that they can’t possibly cover. It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! This might sound cold but there are thousands of reporters out there looking for new stories and pitches.

Pitching 59

Pitching Strategy Examples Report 59

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

FEBRUARY 3, 2018

I’ve always found it’s a hard sell to pitch a marketing (or PR) program to a CMO that won’t result in leads or deals in the next quarter. 3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? He offered me a job as feature editor on the spot.

Journalism 116

Journalism Automotive Interviews Writing 116

Communications Conversations

OCTOBER 13, 2016

In the lobby, I usually come across a potpourri (I just wanted to say “potpourri” in a blog post) of agency vendors. But, every once in a while I’ll run into a few agency “creatives”, pitching a few ideas to a client at this company. And earlier this week, I ran into two such creatives.

Meeting 60

Meeting Agency Google Creativity 60

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data. 4 Tips to Unleash Your Inner Content Creative Genius.

Blogging 54

Blogging Marketing Content Marketing B2B 54

ImPRessions - Crenshaw Communications

MAY 15, 2017

A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. A chance to show creative flair. . You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

Solo PR Pro

JULY 5, 2022

I try not to schedule any calls or meetings after 3 p.m. I write or pitch media in the mornings, so I am only available beginning at noon daily. Two lessons here: First, my writing mornings are protected and, second, I see an increase in meetings with prospective clients and networking contacts. if I can help it. Bottom line?

Meeting 98

Meeting Writing Pitching Case Study 98

prTini

SEPTEMBER 1, 2014

Make the most of your day off by connecting with some of the industry’s brightest minds (While you’re at it, don’t forget to sign up for our e-newsletter, A fresh AP[PR]OACH , to get a new Meet + Tweet suggestion sent to your inbox every Wednesday): @ aerocles : Agency pro. Brand hacker. Digital strategist. More impressive?

Meeting 67

Meeting Social Media Construction Creativity 67

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 144

Instagram Technology Resources Employee 144

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. In this post, we’ve pulled some excerpts from our more than 100 Meet the Media profiles to help answer the vital question: what do journalists want? Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter.

Automotive 87

Automotive Journalism Interviews Engineering 87

PRSay

APRIL 25, 2024

Go meet people and get out of your shell. As a creative or technical wunderkind? You can pitch your ideas to podcasts and conferences. You can even start your own publishing platforms, such as podcasts or blogs. Cultivate relationships with colleagues, mentors, industry professionals and leaders in your field.

Strategy 86

Strategy Brand Branding Leadership 86

PRSay

APRIL 30, 2018

I come back from hikes with: New ideas for blog posts. And that doesn’t happen without deep, creative thinking. You can free your mind just by booking a conference room and whiteboarding the various possible angles for the pitch you’re working on … by yourself. Get more media pitching knowledge from Michael Smart here.

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Pitching Creativity Conference Media Relations 92

Communications Conversations

FEBRUARY 21, 2020

Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. Fun creative challenge each month! Blog post research. 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. The PR pitch deluge inevitably follows.

Trade Shows 121

Trade Shows Conference Pitching Meeting 121

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. M arketing can be a lot like dating. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Stephen Waddington

OCTOBER 12, 2017

A blog post about writing a public relations plan. The ability to identify publics and use data to understand behaviour and motivation is the point where art and science meet in public relations. 7 Creative. Traditionally our business has been focused on pitching press releases to media, but it’s changing rapidly. #8

Writing 106

Writing Publicity How To Measurement 106

Prohibition

JULY 10, 2023

To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Located in the Aoraki Mount Cook National Park, the full-sized pitch was constructed at the base of the mountains – creating the most beautiful backdrop for the beautiful game.

Tourism 62

Tourism Fashion Social Media B2C 62

Sword and the Script

DECEMBER 20, 2022

Regular dissemination of good communication, meeting and texting practices is also necessary. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead.

Marketing 196

Marketing Content Marketing Data Social Media 196

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. Close your laptop, put your cellphone away and meet people ( once the pandemic has passed, that is ).

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Meeting buyers where they congregate. Do you blog regularly? Creative employee communications.

Marketing 174

Marketing Employee Content Marketing Training 174

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure.

Agency 89

Agency Energy Crisis Management Industry 89