Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

FEBRUARY 8, 2021

We conduct rich, high-visibility conversations, share informative content and engage media to share narratives about Black history, culture and experiences throughout the month. We reinforce to stakeholders that our organizations believe Black Lives Matter and they should be represented and included in our workplaces and communities.

Media 157

Media Policies System Pitching 157

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

5W PR

MARCH 4, 2024

Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. Host live Q&A sessions, spark engaging discussions, and create polls that build a community around the brand and destination. Community Organize online or offline events like travel meetups, photo contests, or volunteer trips.

Travel 78

Travel Consumer Strategy Tourism 78

The Hoffman Agency

NOVEMBER 13, 2023

If you didn’t catch the blog post, you can check it out here before diving into the below). The media is often skeptical or protectionist in tone as a result (see the word choice above: “hostile” and “battleground” vs. “protect” and “safe”). Previously on #BuildingBridges2023, Mike spent time in our offices in Singapore and Taiwan. (If

Local 36

Local Agency Government Travel 36

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) by keeping content fresh, fun and culturally relevant. Jonathan W.

Social Media 82

Social Media Trends Viral Media 82

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Brand Branding How To 78

PR for Anyone

NOVEMBER 3, 2021

As a real estate agent, it’s important to be the “famous” agent in your community. The media is going to use someone as their real estate expert, so let it be you. This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community.

Real Estate 130

Real Estate Publicity Television Local 130

5W PR

SEPTEMBER 20, 2023

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78

Travel Strategy How To Local 78

5W PR

MARCH 24, 2023

Companies can leverage this by partnering with local fitness studios and trainers to conduct classes in open-air spaces. Ideas include holding a sustainable clothing brand fashion show, showcasing eco-friendly products or partnering with a local thrift store or vintage shop for a curated pop-up shop of sustainable finds.

Creativity 97

Creativity Brand Branding Fashion 97

5W PR

JULY 21, 2023

By fostering a sense of community and personalized service, variety stores can create loyal customer bases. Engaging with customers through social media, email newsletters, and other communication channels can help maintain regular contact and provide exclusive offers.

Retail 78

Retail Local Consumer Community 78

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. People want to learn more about their communities! I believe both of those experiences shaped me and led me to starting this blog. Fast forward to today and my brother-in-law works in media at Hubbard Broadcasting. We did the layout.

Newspapers 78

Newspapers Blogging Groups Print 78

Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. For the original blog, please visit here. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence.

Policies 59

Policies Publicity Community Construction 59

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

5W PR

MARCH 23, 2023

Outdoor Workouts Gyms can leverage the warm weather by offering outdoor workouts, including yoga in the park, boot camp-style exercises on the beach and running groups on local trails. Promotion on social media and elsewhere can help reach a larger group and build interest in the gym or trainer’s services.

Marketing 88

Marketing Exercises Apparel Local 88

Presspage

JUNE 26, 2018

That means it’s a hub of academic activity as well as a resource for a community that is both a tourist attraction and center of industry on the Gulf Coast, Eddleman says. PressPage is a cloud-based newsroom that allows easy posting by communications professionals. ”

Community 88

Community Newspapers Education Resources 88

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid.

Social Media 68

Social Media Blogging Media Airlines 68

5W PR

AUGUST 18, 2023

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Develop unique and flavorful mocktail recipes or partner with local beverage companies that specialize in creating non-alcoholic options. Create compelling content that resonates with their interests and aspirations.

How To 78

How To Resources Storytelling Community 78

Waxing UnLyrical

MAY 2, 2014

The reason we went away was the reason most blogs go away , either temporarily or permanently. Other things take priority over the time one spends blogging, tweaking, editing, linking… and when there is a team of bloggers to manage, that is a lot of time, even if one has help. We are a community.

Community 105

Community Insurance Insurance Facebook 105

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

5W PR

FEBRUARY 19, 2024

Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts. Offer apps, guides, or online communities to support their progress. Create online forums, host local events, or collaborate with like-minded brands.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

OCTOBER 11, 2023

In PR, these relationships aren’t just with journalists and media professionals but also with clients, colleagues, and industry peers. Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Providing value Networking is a two-way street.

Publicity 103

Publicity Internal International Resources 103

PRSay

JUNE 3, 2020

Now is the time to use our skills, talents and influence to shape future conversations on race and race relations in our varied communities. Letters to your local paper remain impactful. If you prefer social media, then write a post or submit an article to your Chapter’s blog. But now, it’s time to get to work.

Local 155

Local Community Conference Writing 155

5W PR

DECEMBER 1, 2020

Although the pandemic changed all of that, plenty of media relations professionals found a way to change their strategies according to the current situation. In the face of the incoming holiday season, most media outlets are still sharing stories related to the pandemic.

Creativity 88

Creativity Pitching Small Business Media 88

5W PR

NOVEMBER 15, 2023

Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps. Examples include special holiday-themed menu items or discounts on specific days.

Strategy 78

Strategy Marketing Ethics Mobile 78

Bianchi Biz Blog

AUGUST 22, 2022

It won an award from the National Newspaper Association for community service. We are both in the media and we were once the weekend TV news and sports anchor team on the island of Guam. I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet.

Automotive 88

Automotive Meeting Newspapers Sports 88

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. It stands for Paid, Earned, Shared, and Owned media.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

PR Fuel

OCTOBER 14, 2022

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. Form Good Relationships With the Media. Invite the media, prominent members of your community, and your friends and family!

Small Business 84

Small Business Community Local Social Media 84

PR for Anyone

OCTOBER 12, 2021

Here is a great way to create great content fast: Most Realtors struggle with what content to post on social media and in blogs. Remember that all of this content can be tweaked to create media pitches as well. Content can be all about neighborhoods you specialize in and the local community.

Real Estate 130

Real Estate How To Local Interviews 130

OnePitch

NOVEMBER 2, 2022

Greetings _, Do you recall the recent media stories about the mothers in Oakland that were evicted from the vacant house with their children in it? I knew that she was from the Bay Area and was familiar with the community.”. View our list of 5 DEI journalists to add to your media list and keep on your radar.

Enterprise 91

Enterprise Pitching How To Print 91

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. As the chart shows, there were two big reasons for Chick-fil-A’s high levels of engagement, and interestingly the public and media interest don’t really match up. So let’s dig in.

Pinterest 78

Pinterest Comparison Local Instagram 78

5W PR

APRIL 10, 2022

Holidays and days celebrating pets are great ways to reach pet-loving communities. Businesses can invest in branded pet merchandise and donate proceeds from their sales to local shelters. Such pet parents can be chosen for a “Client of the day’ post on social media. These blogs can feature products. Digital PR.

Marketing 78

Marketing Local Social Media Blogging 78

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · You launch your exciting new social media campaign only to hear… crickets…. Your competitor launches a brilliant new social media campaign. Your latest PR campaign receives unprecedented media coverage.

Crisis 312

Crisis Twitter Community Conference 312

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. You can follow Cristina on social media here: Twitter.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Stephen Waddington

NOVEMBER 24, 2017

Thinking out loud about the future of media. I’ve attended a couple of events this week about the future of media. Social media democratises conversation. Algorithms restrain and limit our media consumption. I’ve no answers although media education may help. The media ecosystem is complex and messy.

Media 77

Media Education Travel Local 77