Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. With a focus on tangible benefits for businesses and their bottom lines, it delivers concise, impactful insights from retail pioneers entrenched in the field.

Retail 78

Retail Conference Trends Technology 78

5W PR

JULY 4, 2023

To build a successful mental health marketing campaign, a targeted and strategic approach to mental health center marketing is necessary. If a mental health professional feels unqualified to handle marketing on their own, partnering with a marketing agency that specializes in mental health marketing can be beneficial.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

5W PR

OCTOBER 11, 2023

It’s the secret sauce that can turn good PR professionals into great ones. The PR industry thrives on relationships, connections, and collaborations, and networking is the conduit that brings all these elements together. The PR landscape is ever-evolving, and staying informed through these connections is crucial.

Publicity 103

Publicity Internal International Resources 103

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK They don’t give PR enough time.

Company 115

Company Publicity Leadership Pitching 115

Flack's Revenge

SEPTEMBER 15, 2020

Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. . E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. In this post I explain more about the ABM trend and how PR can advance key account selling goals.

B2B 177

B2B Case Study Enterprise Resources 177

5W PR

AUGUST 14, 2023

PR is a diverse field that shapes and manages reputations. PR professionals develop communication plans, build relationships, craft messages, manage crises, conduct market research, and implement campaigns across channels. But that’s just a small part of what PR professionals do. But it’s much more than that.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.

Creativity 0

Creativity Community Storytelling Agency 0

Deirdre Breakenridge

MARCH 8, 2017

How do you know the best type of content to share to support your storytelling? What are the best ways to find out the content your customers and constituents want? What are the best tactics you used in building relationships through content? What types of content help you to build the strongest relationships? And much more!

Radio 170

Radio How To Community Storytelling 170

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Why were we successful? – We answered quickly.

Pitching 98

Pitching Consumer How To Education 98

5W PR

FEBRUARY 14, 2023

The pet care market is very broad, as it includes everything from big pet supply brands to vet practices and even local pet grooming salons. To be successful, pet care brands have to be able to effectively communicate the benefits they offer consumers and their pets through use of their products and services.

Brand 78

Brand Branding Communications Education 78

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Prohibition

JULY 7, 2023

In recent years, live video has emerged as a powerful tool and platform for businesses and influencers to engage with audiences in real-time and increase brand awareness amongst key audiences. Prepare and Plan Ahead successful livestream, content creation, increasing engagement, wider audience ‘Failing to plan is planning to fail.’

Video 62

Video Social Media Media Instagram 62

5W PR

JANUARY 13, 2021

The pandemic has made some notable structural changes in the global economy , with many businesses looking towards e-commerce as the best way to move forward. As consumer spending accounts for about 70% of the economy, businesses and marketers are constantly looking for opportunities to sell highly popular products.

Strategy 97

Strategy Consumer Advertising Advertising 97

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. The PR industry needs to do a better job of approaching independent bloggers.

Policies 181

Policies Marketing Viral Pitching 181

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

There are some PR tactics that can help. 6 PR tactics to differentiate your brand. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Is it humorous? Down-to-earth? Tell a story.

Brand 196

Brand Branding Reddit B2B 196

Shift Communications

JULY 26, 2022

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. But we’re planning for a change in the narrative.

Brand 78

Brand Branding SEO Employee 78

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself.

Agency 108

Agency Automotive Engineering Education 108

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips.

How To 105

How To Fashion Banking Industry 105

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

If you’re in PR , chances are, you’re a writer. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. the benefits of a PR firm in a multi-industry scope is also muddled. PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Regardless of the industry you’re in, PR can be your best friend. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Regardless of the industry you’re in, PR can be your best friend. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

ZudePR

SEPTEMBER 8, 2015

Life’s so busy. So best book lists are my friend. For most of my 18-year career as a PR consultant the blogosphere had passed me by. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). If I appreciated an author, I would read everything they’d written.

Blogging 75

Blogging Print System Sports 75

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

MARCH 17, 2021

Whether marketers have any particular opinions on the event or not, there is plenty to learn from the entire situation, as it can help plenty of companies if they ever face their own PR crisis. There are several key lessons that marketers could take away from the interview and apply to their own businesses in the future.

Interviews 88

Interviews Training Crisis Reputation 88

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. The post How to Growth Hack a Successful Backlink Strategy appeared first on Cision. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. . Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories).

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Bianchi Biz Blog

FEBRUARY 2, 2023

To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. This can be especially useful for busy professionals who need to create a large amount of content in a short period of time.

Automotive 80

Automotive Training Customer Service Data 80

5W PR

DECEMBER 29, 2021

With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences. That means right now is the best time for companies to start utilizing these trends in order to achieve success in the new year. TikTok Marketing. Social Media E-Commerce.

Social Media 60

Social Media Trends Media Instagram 60

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign.

Video 62

Video Strategy SEO Engineering 62

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

PR Insiders

APRIL 13, 2021

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. For one, they use different business models – some charge monthly retainer fees while others are pay-for-performance, meaning you pay only for actual media coverage.

Radio 78

Radio How To Public Affairs Print 78