Prowly

SEPTEMBER 9, 2021

When it comes to sharing your clients’ news, every PR professional knows the importance of the pitching process. Thankfully, PR outreach software can help to streamline the process and maximize your chances of getting coverage. The post Why Use PR Outreach Software (w/ Best Tools To Choose From) appeared first on Prowly Magazine.

Software 104

Software Tools Pitching 104

The Resolution Blog

JANUARY 26, 2016

There are so many media monitoring tools out there but it takes time to trial them all and we know what it's like, you just don't have the time. We have collated, tried and tested some of the biggest names out there to give you the lowdown on media monitoring in the modern PR world. Buzzsumo is predominantly a content tool.

Tools 120

Tools Google SEO Analysis 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. What are the PR industry trends for the new year? AI isn’t going anywhere PR will continue to embrace AI – but expect some hesitancy.

Trends 333

Trends Industry Government Data 333

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. But, this is a crucial aspect of effectively managing PR coverage.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. But, this is a crucial aspect of effectively managing PR coverage.

How To 195

How To Tools Analytics Reddit 195

ImPRessions - Crenshaw Communications

MAY 10, 2023

The PR world, among other industries, is still absorbing its impact. Will it spell the end of PR as we know it? Or will these tools help make our roles and everyday lives more efficient and effective? So, what does ChatGPT mean for the future of PR? As a B2B tech PR firm , the promise of AI makes sense.

Publicity 410

Publicity Retail Tools B2B 410

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. PR Manager, Enterprise Company. It has truly taken the pain out of PR reporting.

Tools 370

Tools Report Comparison Media 370

Onclusive

SEPTEMBER 13, 2023

The journalists of today are bombarded with a torrent of storie s, making it easy for PR pieces to get lost in the shuffle. In fact, 63% of PR professionals report that getting reporters’ attention is a top challenge. In fact, 63% of PR professionals report that getting reporters’ attention is a top challenge.

How To 195

How To Resources Pitching Tools 195

The Proactive Report

DECEMBER 9, 2022

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them.

Analytics 246

Analytics YouTube Analysis Data 246

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. PR planning must begin with knowing your audience, and data has become a critical strategic pillar for winning.

Measurement 396

Measurement Data Hotels Viral 396

Onclusive

SEPTEMBER 20, 2023

For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. The best are succinct, informed, and tailored to deliver the freshest content. It’s probably the best resource for thought leadership about our business.

Company 203

Company Trends Case Study Crisis Management 203

Agility PR Solutions

APRIL 15, 2024

Therefore, in this article, we have created a list of some of the best digital marketing […] The post 10 game-changing digital marketing tools to take your business to new heights appeared first on Agility PR Solutions. But as there are a number of options, it gets difficult to choose the right one for a business.

Tools 100

Tools Marketing Software Publicity 100

Agility PR Solutions

APRIL 16, 2024

Working from home can cause numerous disruptions for teams and clients, where efficient communication can […] The post Optimizing remote work: 6 tips and best tools for effective operations appeared first on Agility PR Solutions.

Tools 94

Tools Industry Communications Brand 94

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

NOVEMBER 3, 2021

In this webinar, we’ll speak with Kantar Reputation Intelligence about the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis as a corporate reputation management tool and share tips for using media monitoring and social listening to get ahead of the game.

Analysis 370

Analysis Corporate Reputation Measurement 370

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

Technology 243

Technology Customer Service Software How To 243

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

For anyone new to ad tech PR , it can be overwhelming to learn and understand. Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Cutting The Jargon In Ad Tech PR . Ad Tech Pubs Every PR Pro Should Be Reading .

Conference 319

Conference Privacy Leadership Data 319

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. Working in PR, you hear stories about challenging clients, but they are rare. PR people often plan out pitch calendars months in advance. An updated and current media list is a PR person’s best friend. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training.

Measurement 368

Measurement Guidelines Data Education 368

Onclusive

NOVEMBER 4, 2021

PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives. Why use PESTLE analysis for PR. That said, including PESTLE analysis in your PR toolkit does more than simply ensure that a crisis won’t catch you by surprise.

Analysis 370

Analysis Tools Policies Reputation 370

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. The clutter makes it tough to determine which solutions will best suit their needs. Strategic PR delivers many benefits for adtech brands.

Publicity 203

Publicity Marketing Advertising Advertising 203

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. You can use the following three key tactics in your PR and comms strategies to increase brand awareness: 1.Consistent

Brand 195

Brand Branding How To Reputation 195

Agility PR Solutions

SEPTEMBER 7, 2022

Public relations practitioners today need tools that are strategic and analytical. Here is a look at some of the best PR must-haves out there today. The post 11 must-have tools and resources for a PR professional appeared first on Agility PR Solutions.

Resources 176

Resources Tools Analytics Social Media 176

PRSay

NOVEMBER 20, 2023

This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools. Without this knowledge, PR practitioners risk neglecting the essential human element these tools are meant to serve.

Ethics 136

Ethics Communications Tools Analysis 136

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. Which messaging and stories worked best in the past? Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Agility PR Solutions

DECEMBER 17, 2023

Press releases are valuable marketing tools for spreading media awareness and positive publicity. But the competitive landscape is growing, and it’s becoming harder to win over journalists who receive hundreds of PR emails every week. One of the best ways to stand out from the crowd is to tell a compelling story.

Storytelling 117

Storytelling Tools Publicity Marketing 117

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. Yet it may be a mistake to overlook Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

Onclusive

OCTOBER 7, 2021

Not all media contact and outreach tools for communicators are created equal. Look no further than Onclusive’s journalist relationship management tools. Look no further than Onclusive’s journalist relationship management tools. Media Outreach Best Practices. Request Demo.

Media 195

Media Pitching Tools Resources 195

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. How clear are your PR campaign objectives?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

JUNE 27, 2022

But tools like press releases and feature story placements are just the beginning. Here are five ways to amplify PR efforts. Media relationships, of course, are at the heart of PR plan execution. The report is full of nuggets of information that we plan to use for multiple PR efforts. Social media adds value.

Social Media 322

Social Media Data Report Tools 322

Agility PR Solutions

OCTOBER 23, 2023

Customer feedback surveys are invaluable tools for businesses seeking to understand their customers’ experiences and preferences. However, to harness the full potential of these surveys, it’s crucial to follow best practices and utilize effective templates.

Survey 105

Survey Data Tools Brand 105

Prowly

SEPTEMBER 27, 2023

According to The State of PR Technology 2023, 67.8% of PR professionals surveyed already leverage AI in their work.

Tools 104

Tools Publicity Survey Technology 104

ImPRessions - Crenshaw Communications

JULY 19, 2022

For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. It’s times like these when PR folks must figure out how to supplement their planned pitching to continue to drive media interest at a good pace. Nor should you try.

Pitching 304

Pitching Report Data Tools 304