ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

And those are good goals, but it helps to dig deeper. What’s your baseline for measuring success? How do you want to be perceived? And, perhaps just as important, are the key players aligned on the PR goals? Are our goals realistic? First, you obviously want to know if your goals are too ambitious, and why.

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Agency Energy Resources Internal 234

The Hoyt Organization

NOVEMBER 16, 2023

This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. An Overview Of The Barcelona Principles The Barcelona Principles are a set of seven guidelines that form the first comprehensive framework for evaluating PR and communication effectively.

Publicity 96

Publicity Measurement Privacy Guidelines 96

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. How do you go about surfacing the current trends across the media universe?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. The questions for you to answer are which numbers matter and what’s the best way to measure them in relation to your goals?

Measurement 272

Measurement Strategy Software Analytics 272

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it?

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold. DO prepare to move fast. DON’T go to extremes.

Crisis 367

Crisis How To Crisis Communications Reputation 367

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then, fold them into the strategy with press announcements that are well-timed, such as before a specific season, holiday, or other relevant occasion. . Build your strategy with measurement and reporting in mind. Think of how you’ll be expected to measure and report success while creating your plan.

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Strategy Media Measurement Product Launch 287

PRSay

APRIL 25, 2024

Call it a professional brand strategy if you will. When you interact with it — or associate it with past interactions you’ve had with it — you ultimately determine the brand. In other words, you probably shouldn’t brand yourself an astronaut if you’ve never been to space. Define your goals. Do your SWOT.

Strategy 78

Strategy Brand Branding Leadership 78

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line. You know how to go about everything in there, but you have no time. Upkeep of media lists. Answering media inquiries.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

MARCH 11, 2021

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. But make no mistake, measuring performance is what every other department is doing.

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Measurement Analysis Data Blogging 150

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Be ready to submit early since the call for speakers takes place in late winter of the calendar year before each conference. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course.

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Conference B2B Content Marketing Case Study 304

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Cision

SEPTEMBER 5, 2017

So the question is, how do you implement a successful earned media strategy? Careful and honest inspection of the strategy before its launch will help you reduce the chances of failure. Identify Goals and Objectives. Goals are the building blocks of your earned media strategy. Define Your Target Audience.

Strategy 244

Strategy How To Media Measurement 244

PR Fuel

JULY 21, 2021

If you’re using a press release distribution service to create PR content, it’s important to track your progress. Tracking your progress can help you measure the success of each press release submission. You can gain a better understanding of your reach, sales, and overall growth. Determine Your Goals.

Measurement 105

Measurement How To Engineering Consumer 105

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 170

Measurement Communications Banking Survey 170

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

JUNE 18, 2019

They support goals that are specific. We’re often approached by prospective clients who articulate their goals in somewhat vague terms. These are all fine objectives, but to develop a successful PR strategy, it’s our job to help the client set more specific and tailored goals. They’re measurable.

Strategy 220

Strategy Measurement Advertising Advertising 220

Stern + Associates

DECEMBER 8, 2022

86% of Americans believe transparency from businesses is more important than ever before. After years of developing social media strategies for CEOs and C-suites, we at Stern can recommend a few key planning elements for building thought leadership on social media and setting you up for lasting success.

Social Media 85

Social Media Strategy How To Media 85

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. If you look under the hood of the best email marketing campaigns, a strategic, data-driven approach quickly emerges as the linchpin to its success. What data do you need to execute that strategy? Everyone can send an email.

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Marketing Apparel Data Software 208

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Remote PR Jobs

SEPTEMBER 25, 2023

But striving for perfection in an abstract means you aren’t focused on the right thing. Before I walk you through this formula, I want to share a bit about my philosophy on the topic. But the reality is you shouldn’t agonize over the abstract. Make it clear that you understand the audience’s problems and questions.

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Conference Writing How To Real Estate 100

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? The absence of a standard formula for measuring PR success remains our holy-grail challenge as an industry. So, how should we measure PR outcomes?

Measurement 189

Measurement How To Guidelines Web 189

PR Fuel

JULY 28, 2021

Are you worried whether your last press release fell flat, but you’re struggling to tell? To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. What Are Your Goals? Try to set the goal higher while keeping it attainable.

How To 105

How To Engineering Google Web 105

Stern + Associates

APRIL 17, 2023

Define Your Goals Before creating any content, it’s important to define your goals. What do you want to achieve with your video content? Are you looking to increase brand awareness? Are you trying to grow your business? Is there something you can tell them that the brand can’t?

Video 88

Video YouTube Instagram Strategy 88

ImPRessions - Crenshaw Communications

JULY 26, 2019

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. With that in mind, here are some ways for PR teams to set expectations with clients and maintain a healthy, long-term relationship. Set communication levels.

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How To Agency Survey Education 225

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Apply critical thinking before fulfilling the “ask”. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter?

Storytelling 329

Storytelling SEO Community Engineering 329

Rock the Status Quo

JULY 30, 2014

Giving up before they even begin. What end goal do you want to accomplish? What action do you want the reader or viewer to take? Create your content or campaign with your end goal in mind and figure out a metric that works. It shows the team doesn’t have time to think before they act. Bamboozled.

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Measurement Customer Service Analytics Leadership 219

Buzzstream

MARCH 13, 2024

Although it can be tempting to purchase a handful of links from Fiverr for tens of dollars, what if I told you there was a way to create AI-proof, competitor-proof backlinks with a strategy that Google approves of and truly likes ? In both cases, the goal is to drive links to boost rankings and site traffic. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Resolution Blog

JANUARY 31, 2020

Reputation is important in the PR world, so of course you want to get a few wins under your belt. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). But Whatever You Do, Don’t Retrofit It!

Measurement 156

Measurement Case Study Creativity Course 156

Cision

MAY 24, 2016

They want to know that you are honest, trustworthy and reliable before they do business with you. So how can you build trust and gain credibility in your industry? You need to become a thought leader. You need to ensure your brand’s name and products are recognized in your industry – and for the right reasons.

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Measurement Leadership Pitching Software 222

PR 20/20

JANUARY 23, 2023

While it may feel like you’re starting from scratch, this upgraded service will provide deeper, more valuable insights that can better help you reach short- and long-term goals—as long as you’re using it correctly. GA4 is a free analytics platform that allows users to measure both website and app metrics.

Analytics 67

Analytics Google Mobile Data 67

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. There are many different KPIs used including AVE, total reach and impressions to measure the overall potential of PR strategies.

Analytics 154

Analytics Google Measurement Data 154

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? We’ve compiled a list of key metrics that you can consider when it comes to evaluating your PR activity.

Measurement 62

Measurement How To Comparison B2C 62

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing Goal 1: Gain a better understanding of which messages are resonating.

Marketing 170

Marketing Measurement Trends B2B 170

PR 20/20

FEBRUARY 7, 2023

Are you ready for the transition? And if you haven’t started your research yet (or are just beginning), you’ve come to the right place. Below, we share answers to some of the most frequently asked questions about the platform, including how you can get the most out of it for your business. Choose Settings, then Admin.

Analytics 69

Analytics Google Mobile Measurement 69